Joanna Coles Named Editorial Director of ‘Seventeen’

[Recursion]

No, I promise, this does actually matter.

http://flavorwire.com/newswire/joanna-coles-named-editorial-director-of-seventeen-magazine/

Ann Shoket, Editor-in-Chief of Seventeen magazine for the past seven years, has stepped down; power for the time being has shifted to Joanna Coles, Editor-in-Chief of Cosmopolitan who has overseen a major editorial shift in content at the women’s magazine. Hearst will announce Shoket’s replacement in the next couple of weeks.

Cosmopolitan has hugely shifted gears in the past several years, pairing its classic sex and beauty tips with serious political reporting and meatier celebrity profiles. When Cosmo hired Jill Filipovic, the prominent columnist at The Guardian and editor at Feministe.com, it officially signaled to the media world that Cosmopolitan took its content, and its readers, seriously.

Could Coles’ appointment as editorial director signal a similar shift for Seventeen magazine? A statement at Hearst claims that Coles, along with Cosmo publishing director Donna Kalajian Lagani, will lead a “partnership” with Seventeen aimed at “millennial women.”

Ann Shoket is pursuing “other media projects” but will remain at Hearst as a consultant, advising on a new, unnamed project at the company