Frank LUNTZ (the"DemoCRAT Party" focus group fake)puts the words in GOODELL's mouth. (Longish link)

[UTUSN]

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http://deadspin.com/the-political-messaging-huckster-behind-roger-goodells-1637322802/+laceydonohue
[font size=5]The Political-Messaging Huckster Behind Roger Goodell's Awful Presser [/font]

Roger Goodell was talking, but the words weren't his alone. "That speech was all Frank," says an associate of pollster Frank Luntz, lord of the dark arts of political messaging, who frequently works with Goodell and the NFL. "As soon as I heard Goodell's intro, I was laughing." ....

The part that got him giggling was the line "We will get our house in order first."... ....

..."Getting our house in order" shows up as No. 4 on Luntz's list of nine "Phrases that prioritize" from his book, Win: The Key Principles to Take Your Business from Ordinary to Extraordinary. ....

As a consultant, Luntz is probably most famous for having framed the GOP's message on the estate tax (or "death tax&quot and global warming (or "climate change&quot . His first noteworthy communications job came as a pollster for Pat Buchanan during a 1992 run at the Republican Party's presidential nomination. That campaign was one long open appeal to the racist, nativist, homophobic fringe of the right. ....

The Giuliani successes got Luntz his GOP bona fides back, and soon enough he was again on the national stage, crafting messages for Newt Gingrich during his "Contract with America" phase. It was Luntz who helped frame President Bill Clinton's federal crime bill of 1994 as "the midnight basketball bill" by having Republicans bang away on the teensy amount of money the omnibus $33 billion package had earmarked for late-night athletic programs in urban areas. ... ....

The source says the NFL pays Luntz Global "$25,000 to $30,000 a month" to keep the consultant on retainer for when Goodell needs him. ... ....

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[Kalidurga]

1. I only listened to a minute or less of the speech the first couple of seconds

Long enough to hear "we will get our house in order first" something about learning from mistakes, blah blah blah. I was pretty sure what was about to follow was going to just be more B.S. and nothing about taking responsibility.
eech should have started with "We are sorry, we have been doing a lot of things wrong." "Our culture of ignoring domestic violence has to stop.""we will stop treating domestic as if it were a benign crime and we will suspend players while investigations are pending and if there is a reasonable suspicion of violence we will suspend those players indefinitely to forever."

[BillZBubb]

2. Well that explains a lot.

I thought Goodell was just naturally clueless, but I guess Luntz helped. The statement from Goodell has rightfully been widely ridiculed.

Luntz also wrote the playbook for Israeli propaganda - "The Israel Project". Just about every Israeli propaganda point comes straight from its pages.

[underpants]

3. Luntz is trying to cover for his own complete failure in prepping Goodell

"Whenever he's got an issue, every public statement, every time that he's speaking in public, he brings Frank in," says the source. "Frank and senior people with the NFL just pepper him with questions. Before the draft is a big time, and before the press conference he gives at the Super Bowl is another big time. The concussion memo was all Frank. Every time he's going to be in a highly visible situation, it's Frank that gets brought in and we pepper him with every question imaginable."

Goodell, says the source, needs every bit of assistance.

"Roger Goodell can not put a sentence together to save his own life," says the source. "He's awful."