Smartphone app reveals the politics in your shopping cart
Smartphone app reveals the politics in your shopping cart
by Rebecca Bratek at the LA Times
http://www.latimes.com/nation/la-na-buy-partisan-20140825-story.html
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Herbal tea, Clorox wipes and Skippy peanut butter have a little blue in them, while Folgers coffee and Campbell's soup are as red as their labels..
Finding out where your favorite brands lie on the political spectrum is now as easy as scanning bar codes with your iPhone.
BuyPartisan, a free smartphone application developed by former Capitol Hill staffer Matthew Colbert, gives users the chance to learn more about the political leanings of the makers of supermarket items.
By compiling campaign finance data from the top Fortune 500 companies and matching it with their products, the app lets consumers scan their groceries and immediately find out which political party stands to profit most from the sale.
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