How to Win Millennials: Equality, Climate Change, and Gay Marriage

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http://www.theatlantic.com/politics/archive/2014/05/everything-you-need-to-know-about-millennials-political-views/371053/

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Two months ago, Derek Thompson walked readers through the results of a huge new survey by the Pew Research Center on Millennials and their attitudes and opinions. As he noted, this generation, roughly defined as people between the ages of 18 and 33, is the object of almost obsessive levels of scrutiny and observation.

Now, another new survey—this one from Harstad Strategic Research, Inc.—adds to what we're learning about Millennials, especially their views on political issues. That's important, because this generational cohort now accounts for about one-fourth of the voting age population—a voting bloc even larger than senior citizens.

Harstad, a firm that mostly conducts surveys for Democrats (including Barack Obama), conducted the poll in March and April for the Youth Engagement Fund and Project New America. You can see the survey instrument itself, along with results and an explanation of the methodology here. The results are presented in graphic form here.

One big takeaway is that Millennials are strongly supportive of governmental intervention in society on a wide array of issues:



A different question produced similarly strong opinions about their preferred role for government:

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1. Thank God they are smarter, overall, than their elders.

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3. It's really refreshing. I think my generation did some good things, but they also

really really F'ed up a lot of things. Maybe we have reaching a tipping point back to some sanity and intelligence.

[Squinch]

4. As they become older and more aware of what we have done to the world we are handing them,

I bet we see some real inter-generational backlash. And who can blame them?

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2. I'm older, but I'm definitely a Millennial, always have been, never have related well

with my generation.