How The NRA Is Repackaging Its Angry, Paranoid Message For Millennials
A new web series for young people produced by the National Rifle Association is being widely panned by critics as a phony and out-of-touch attempt at messaging. And for good reason -- the NRA's Noir is really about the same themes the NRA has been ranting on for decades, that the NRA is the only group that can stand up for persecuted gun owners and save America in the face of machinations by anti-gun elites.
Recently launched on the NRA's new "Freestyle" network, Noir promises to report on "the latest on firearms, fashion, pop culture and other hot topics." The show is hosted by NRA News commentator Colion Noir -- best known for his bizarre claim Martin Luther King Jr. was a gun proponent -- along with co-host Amy Robbins and is sponsored by gun manufacturer Mossberg.
Early reviews of Noir report that it reeks of inauthenticity. Indeed the 16-minute premiere episode is rife with product placements and lame pop culture and sports references, all awkwardly interspersed between features on high-powered, expensive-looking firearms.
In one cringe-worthy moment, Noir complains that the cardboard box his $5,000 rifle came in looks like "a Build-A-Bear beginning set of a homeless guy's apartment." During a glowing review of a compact Smith & Wesson handgun, Noir analogizes the pistol to Denver Nuggets guard Nate Robinson: "Sure he is small and unimposing, but the moment you drop your guard he will tear your ass up." There is also an obligatory twerking reference.
http://mediamatters.org/blog/2014/05/16/how-the-nra-is-repackaging-its-angry-paranoid-m/199356
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