#myNYPD Twitter Campaign Boomerangs Across The Nation
By Michael Muskal
April 23, 2014, 1:09 p.m.
The New York Police Department has learned the hard way that Twitter is a two-edged sword with a point that has deeply embedded itself into the department's self-image.
The department this week decided to stick a virtual toe into the 21st century by launching a Twitter campaign to allow everyone to post pictures that glorified New York’s finest under the hashtag #myNYPD. It didn't exactly work out that way.
Instead of the hoped-for pictures of police helpfully aiding citizens and happy cops on bicycles -- staples of the department’s official news feed -- it got an outpouring of pictures of apparent police brutality, misconduct and just downright nastiness.
Worse, the anti-police campaign that was sparked by the #myNYPD campaign has spawned a slew of copycat denigrations including #MYLAPD, #MYCPD and #MYAPD, chronicling the alleged police ills in Los Angeles, Chicago and Albuquerque, the latter still reeling from a series of police shootings.
more...
http://www.latimes.com/nation/nationnow/la-na-nn-nypd-twitter-20140423-dto,0,32331.story#ixzz2zkQXuYIX
= new reply since forum marked as read
