THE INTERNET OF SMELLS: Startups Race To Cash In On The Latest Fad

[xchrom]

http://www.businessinsider.com/internet-smells-ophone-startups-2014-3

"Today we're going to show you the world's first olfactive message."

Harvard professor David Edwards is sitting on the back of a couch at Le Laboratoire, the art and design studio he opened in Paris seven years ago. His casual perch and thick-rimmed glasses make him look more student than teacher, but the thicket of gray in his stubble gives him away.

"So here I have an Android phone and we have an application that's called oNotes," he says to a group of twenty-somethings in cardigans. "Amy, which coffee would you like to smell?"

Amy Yin, a Harvard student and Edwards' collaborator, orders espresso. Edwards taps his phone and Yin lifts a small white box to her nose. Two, maybe three seconds pass before she shoots her arm into the air. "I got it!" Yin passes the box to the man next to her. He sniffs. "Yeah, it's good." Pass. Sniff. "Oh wow, it's strong." Pass. Sniff. "Oh delicious."



Read more: http://www.businessinsider.com/internet-smells-ophone-startups-2014-3#ixzz2w2ELGOgi

[RandiFan1290]

1. In 5 years (or so) Your phone will smell you