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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsArmalite's Michelangelo Gun Ad Has Pissed Off An Entire Country
?6ROME, March 10 (Reuters) - Italian cultural officials have threatened court action to stop an American arms manufacturer showing the revered Renaissance statue of Michelangelo's David holding a rifle in its advertising campaign.
Culture Minister Dario Franceschini led the battle cry after stories about the ad - describing the weapon as a "work of art" - appeared in Italian newspapers.
He tweeted his disgust, saying the image "offends and infringes the law. We will act against the American company, which must immediately withdraw the campaign".
Armalite, a small Illinois-based firm, used a photograph of David, which Michelangelo sculpted from a single block of marble in 1504, in an advertisement for its AR50A1 rifle.
The ad substitutes the muscular Biblical character's sling and stone with the modern weapon. The ad campaign has run in specialised magazines, featuring a photo of the David statue, which is on exhibition in Florence's Academia museum.
Cristina Acidini, superintendent of Florence's museums, was as appalled as the culture minister. "We warn the company not to continue using the image," she told reporters.
http://www.huffingtonpost.com/2014/03/10/armalite-michelangelo-gun-ad_n_4935909.html
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Armalite's Michelangelo Gun Ad Has Pissed Off An Entire Country (Original Post)
Yo_Mama_Been_Loggin
Mar 2014
OP
jberryhill
(62,444 posts)1. And who, pray tell, owns a monopoly on images of that statue?
CTyankee
(63,912 posts)2. well it makes that company look crude and ignorant...i will say that...
Yo_Mama_Been_Loggin
(108,168 posts)3. Legally no one
Just found it a little absurd that the company used it.
FSogol
(45,524 posts)4. Don't fall for modern marketing. This "outrage" will ensure that the ad is much more widely seen.
30cal
(99 posts)5. She warned the company?
That image has been used thousands of times in other adds.
It's just silly for Italian cultural officials to release a statement or
even be concerned with it.
Hell why not go after Mad Magazine for using the Mona Lisa .
People need to get over themselves...really...
and just to add , not a gun guy or even own one
Paladin
(28,271 posts)6. "...not a gun guy or even own one..."
So I guess that's why you call yourself "30cal."