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eppur_se_muova

(36,301 posts)
Sun Mar 9, 2014, 12:52 PM Mar 2014

Italy up in arms over Michelangelo's David rifle advert (BBC)

MODS: This is about intellectual property rights and abuses, not guns.


Italy's culture minister has expressed outrage over an advertisement by a US weapons firm showing Michelangelo's David holding a rifle.

Dario Franceschini said the image was offensive and violated the law.

A number of Italian media web sites carried the image of the advertisement showing David holding a bolt-action rifle.

The advertisement, from Illinois-based ArmaLite, carries the line "a work of art" in promoting the $3,000 rifle.
***
more: http://www.bbc.com/news/world-europe-26501460




Apparently, the Italian gov't holds copyright to the statue and limits the use of images of it. Who knew ?
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Italy up in arms over Michelangelo's David rifle advert (BBC) (Original Post) eppur_se_muova Mar 2014 OP
That asshole company showed massicve insensitivity and stupidity. HERVEPA Mar 2014 #1
Nonsense pipoman Mar 2014 #7
For guns???? HERVEPA Mar 2014 #10
You might find it hard to believe or understand that some people revere and love art... CTyankee Mar 2014 #17
Apparently Crepuscular Mar 2014 #30
I know someone who has one of those--they're HILARIOUS! nt MADem Mar 2014 #33
Sure and some post cards there are just close ups of David's genitals... CTyankee Mar 2014 #38
ArmaLite should Louvre David alone pinboy3niner Mar 2014 #2
Does the Italian government have a copyright in the USA? NutmegYankee Mar 2014 #3
The U.S. is a party to the Berne Convention jsr Mar 2014 #4
I can't copyright images of a work of art that old. NutmegYankee Mar 2014 #5
Yes, it's too old in this case. jsr Mar 2014 #80
I wanna Nefertiti T! Eleanors38 Mar 2014 #75
It has been used in other ads pipoman Mar 2014 #6
David is a bit different. He is seen as a symbol of Florence, which is why Michelangelo chose to CTyankee Mar 2014 #26
They haven't complained before, though, so it makes their complaint now a bit, er, spurious! nt MADem Mar 2014 #35
well, they probably don't like it being used to sell guns. I'll be going on my fifth trip to Italy CTyankee Mar 2014 #37
I lived in Italy for nearly a decade. MADem Mar 2014 #46
Oh, but David holding a sling is fine? Orrex Mar 2014 #8
Well, maybe if it's a generic sling ... eppur_se_muova Mar 2014 #9
the last time I checked, the sling was present in the Old Testament story, a gun wasn't... CTyankee Mar 2014 #16
Heretic! Orrex Mar 2014 #41
Now, that's a catchy rendering! CTyankee Mar 2014 #42
This SHOULD pretty well kill this thread, but I see it did not. Good post none the less. nt Demo_Chris Mar 2014 #66
Maybe David needed a "penis extension" and "high capacity magazine." Eleanors38 Mar 2014 #77
Nucking fun guts . . . nt flamin lib Mar 2014 #11
And did the ad include the famous chant question everything Mar 2014 #12
Selective outrage Crepuscular Mar 2014 #13
One is about killing, one is about humour muriel_volestrangler Mar 2014 #14
Um, no Crepuscular Mar 2014 #19
The product, designed to kill, may not be legal in Italy muriel_volestrangler Mar 2014 #20
It was a US company produced ad intended for US viewing. NutmegYankee Mar 2014 #23
If you don't give a fuck, then don't comment on it muriel_volestrangler Mar 2014 #25
The internet goes worldwide. NutmegYankee Mar 2014 #29
So what if it goes world wide? You're here, what's it to you? Why do you care? CTyankee Mar 2014 #50
Because other American's on DU are towing their line. NutmegYankee Mar 2014 #56
Oh, good lord. We don't have control of other countries laws and culture? Why do you think we do? CTyankee Mar 2014 #57
Their laws and culture don't apply here. NutmegYankee Mar 2014 #58
I'm not advocating censorship in the U.S. but speaking on behalf of the people of Italy, esp. CTyankee Mar 2014 #59
Well, I think the Italians are just making shit up as they go along. MADem Mar 2014 #43
It seems to me that the crux of the problem is with this particular image. CTyankee Mar 2014 #51
I've seen commercials in Italy with a talking Mona Lisa. MADem Mar 2014 #60
well, as I've said, I think it is because of the product being sold...didn't seem "right" CTyankee Mar 2014 #61
They don't mind the product--so long as it's THEIRS. MADem Mar 2014 #62
I was wondering if you were in Catania with the USAF station there... CTyankee Mar 2014 #64
Agggh--no! MADem Mar 2014 #73
Taormina is breathtaking and Palermo turned out to be a world class city... CTyankee Mar 2014 #83
This and so much more MADem JustAnotherGen Mar 2014 #70
I can remember being in a restaurant during the "good" years.... MADem Mar 2014 #71
Now see JustAnotherGen Mar 2014 #74
Well, my dear....where you stand depends, as always, on where you sit!! MADem Mar 2014 #76
I highly doubt Crepuscular Mar 2014 #24
Then their aim is crap, isn't it? muriel_volestrangler Mar 2014 #27
But.....the Italians are arms dealers. MADem Mar 2014 #45
But they have more taste than to call a gun a 'work of art' muriel_volestrangler Mar 2014 #47
Well, Beretta flogs guns mightily over here, and, as the article I provided notes, MADem Mar 2014 #48
I watched some of the Italian game shows when I was visiting Sicily. Pretty tasteless... CTyankee Mar 2014 #49
They're also serious about their water! They have some of the best aqua minerale in the world, IMO MADem Mar 2014 #63
what a sweet commercial! I love it...nice find... CTyankee Mar 2014 #65
Ever heard of Gun Valley? nt Eleanors38 Mar 2014 #78
I imagine there are a few, select, sub-literate idiots who conflate 'concern' and 'outrage' LanternWaste Mar 2014 #72
Wikipedia knows - they have to be careful about photos muriel_volestrangler Mar 2014 #15
Thank you for that. Very interesting. CTyankee Mar 2014 #22
Well, for most of our history we have always been regarded as crude by Europeans NutmegYankee Mar 2014 #28
I think there are many great reasons to love freedom of speech, but desecretion of world class CTyankee Mar 2014 #32
I never noticed before, but David looks an awful lot like Peter Dinklage in a moonsuit... petronius Mar 2014 #54
This is typical of billh58 Mar 2014 #18
The statue has been in ads for underwear, pants, tires, etc NutmegYankee Mar 2014 #34
Art is art. Don't like it, don't look, etc (nt) The Straight Story Mar 2014 #21
3/4 of "fart" is "art." Why the dust-up? Eleanors38 Mar 2014 #79
Because Europe has so much more class than the USA Token Republican Mar 2014 #31
It is explained in muriel volestrangler's post. It explains the Italians' position CTyankee Mar 2014 #36
Italy has some pretty backwards laws/rules. NutmegYankee Mar 2014 #39
OK, great example of investigation of crash scenes. CTyankee Mar 2014 #40
Sylvia Poggioli on NPR said the Italian government ... gulliver Mar 2014 #44
the image Voice for Peace Mar 2014 #52
Riddle me this, Batman......... LongTomH Mar 2014 #53
Fifty caliber Shooters Association oneshooter Mar 2014 #55
Now that's funny. LuvNewcastle Mar 2014 #67
The VPC has kept a running list of crimes committed with a .50 caliber rifle, Bazinga Mar 2014 #68
Or, "don't show up to a gun fight with .50 BMG." You might stmble over it. Eleanors38 Mar 2014 #81
It looks ridiculous! sibelian Mar 2014 #69
He's seventeen feet high, if I remember rightly! So I guess that IS a "big gun"... MADem Mar 2014 #82

CTyankee

(63,912 posts)
17. You might find it hard to believe or understand that some people revere and love art...
Sun Mar 9, 2014, 04:07 PM
Mar 2014

and respect it.

Crepuscular

(1,057 posts)
30. Apparently
Sun Mar 9, 2014, 04:54 PM
Mar 2014

crass commercialism is not limited to just American gun companies. If you order this "David" apron from this company, they will throw in a free key chain!

http://www.romegiftshop.com/apdavmadinit.html

Disguising angst about guns as outrage about the misuse of "art" is a hard sell.

CTyankee

(63,912 posts)
38. Sure and some post cards there are just close ups of David's genitals...
Sun Mar 9, 2014, 05:12 PM
Mar 2014

and tourists like to buy them.

In all my trips to Italy I've seen those aprons and post cards, but never one distorting the original or involving guns.

jsr

(7,712 posts)
4. The U.S. is a party to the Berne Convention
Sun Mar 9, 2014, 01:06 PM
Mar 2014

It is required to recognize the copyright of works of authors from other members.

 

Eleanors38

(18,318 posts)
75. I wanna Nefertiti T!
Wed Mar 12, 2014, 10:46 AM
Mar 2014

Come to think of it, she would look good as a gull-color inlay on the stock of my Stevens 311D double-barrel; the stock is so-o-o-o Roy Rogers.

 

pipoman

(16,038 posts)
6. It has been used in other ads
Sun Mar 9, 2014, 01:20 PM
Mar 2014

Should be as much in public domain as any other work. ..thinking Mona Lisa, American Gothic, etc.

CTyankee

(63,912 posts)
26. David is a bit different. He is seen as a symbol of Florence, which is why Michelangelo chose to
Sun Mar 9, 2014, 04:50 PM
Mar 2014

sculpt him. He is seen as a celebration of the whole idea of the republic of Florence, which it tried nobly to maintain and is a part of the history of human struggle against oligarchic systems and for government by and for the people. Florence lost its republic due to the machinations, lies and deceit by the Medici family and subsequently lost its status in artistic dominance and the show moved on to Rome and the subsequent (after Mannerism) emergence of the Baroque period. It is estimated that some 80% of western art's top treasures are in Florence.

Florence is different and it is special.

CTyankee

(63,912 posts)
37. well, they probably don't like it being used to sell guns. I'll be going on my fifth trip to Italy
Sun Mar 9, 2014, 05:06 PM
Mar 2014

next weekend and I'll be in Tuscany, near Florence. I'll ask folks there and give DU a report...

MADem

(135,425 posts)
46. I lived in Italy for nearly a decade.
Sun Mar 9, 2014, 05:33 PM
Mar 2014

Wonderful people. HORRIBLE government(s). They aren't above a bit of official hypocrisy, IMO.

As I've said elsewhere, I think this is more about market share than anything else.

Here's one of Beretta's products, perhaps they're ticked that THEY didn't think of it first...?

Orrex

(63,228 posts)
41. Heretic!
Sun Mar 9, 2014, 05:18 PM
Mar 2014

Genesis 1:1
In the beginning God created the heavens and the earth and the fully automatic AR-15 with flash suppressor.

Crepuscular

(1,057 posts)
13. Selective outrage
Sun Mar 9, 2014, 02:08 PM
Mar 2014

Italy better not threaten to sue the Pastafarians or they will incur the wrath of the FSM, Aaarr!

[IMG][/IMG]

Crepuscular

(1,057 posts)
19. Um, no
Sun Mar 9, 2014, 04:14 PM
Mar 2014

One use is about marketing a legal product and the other is about exposing stupidity. In any case, it's selective outrage, to claim copyright infringement in one case and not the other unless you favor legal enforcement based on arbitrary subjective criteria.

muriel_volestrangler

(101,385 posts)
20. The product, designed to kill, may not be legal in Italy
Sun Mar 9, 2014, 04:17 PM
Mar 2014

So - for-profit killing vs. not-for-profit humour to expose stupidity. Again, to be selective here would show good judgement. Though we see they have argued with Wikipedia about 'cultural heritage' pictures too.

NutmegYankee

(16,201 posts)
23. It was a US company produced ad intended for US viewing.
Sun Mar 9, 2014, 04:40 PM
Mar 2014

I don't give the slightest fuck whether it's legal or not in Italy. It's a US ad and last I checked the First amendment granted us free speech.

I'm getting sick and tired of the constant encroachment on rights I see here. Free speech is going to piss some people off from time to time.

muriel_volestrangler

(101,385 posts)
25. If you don't give a fuck, then don't comment on it
Sun Mar 9, 2014, 04:46 PM
Mar 2014

As the article says, "A number of Italian media web sites carried the image of the advertisement showing David holding a bolt-action rifle.". This is about advertising in Italy.

If ArmaLite is so careless (a careless gun enthusiast? Who woulda thunk it?) that it's spending money in places it doesn't sell its arms, maybe this will get them to run their business better.

NutmegYankee

(16,201 posts)
29. The internet goes worldwide.
Sun Mar 9, 2014, 04:54 PM
Mar 2014

The Italian sites took an American ad and displayed it on their sites for commentary. Your comment on carelessness with respect to the World Wide Web is just priceless.

NutmegYankee

(16,201 posts)
56. Because other American's on DU are towing their line.
Sun Mar 9, 2014, 07:17 PM
Mar 2014

I think other Americans should support our Bill of Rights.

NutmegYankee

(16,201 posts)
58. Their laws and culture don't apply here.
Sun Mar 9, 2014, 07:27 PM
Mar 2014

An American company made an ad for American consumers, they saw it and got annoyed. If that was all, I wouldn't care. Instead you have people on DU championing their cause. I take a very hardline stance with our civil liberties like freedom of speech.

If I wanted to live under Italian laws, I'd move there.

CTyankee

(63,912 posts)
59. I'm not advocating censorship in the U.S. but speaking on behalf of the people of Italy, esp.
Sun Mar 9, 2014, 07:33 PM
Mar 2014

Florence, who have their own ideas about what our American culture has wrought upon their cultural treasure. They think it is disrespectful and I do too. It has nothing to do with the First Amendment.

MADem

(135,425 posts)
43. Well, I think the Italians are just making shit up as they go along.
Sun Mar 9, 2014, 05:21 PM
Mar 2014

Not just the apron noted elsewhere, they also make David penis shorts, with the member silkscreened into an anatomically correct locale.


And I don't think they are angry about the product. After all, it's not like they are anti-gun in Italy--at least not in terms of crafting and selling them. They make a huge amount of cash from weapons that they sell all over the world.

What they might have a problem with, though, is people cutting into THEIR market share.

http://en.wikipedia.org/wiki/List_of_Italian_submachine_guns

http://www.beretta.com/en-us/


Interesting article and commentary: http://www.baltimoresun.com/news/opinion/oped/bs-ed-beretta-brady-20140213%2C0%2C4806019.story

http://articles.baltimoresun.com/2014-02-21/news/bs-ed-italy-20140221_1_double-standard-u-s-gun-violence-gun-manufacturers

CTyankee

(63,912 posts)
51. It seems to me that the crux of the problem is with this particular image.
Sun Mar 9, 2014, 06:32 PM
Mar 2014

Nobody disputes that they make berettas (berrete?). Don't you wonder why they care so much about the David, tho?

MADem

(135,425 posts)
60. I've seen commercials in Italy with a talking Mona Lisa.
Tue Mar 11, 2014, 05:57 PM
Mar 2014

So, I dunno....it's not ALL art, it's just "some" art, I guess.

Of course, old Mona is in France, even though she was painted by an Italiano...!

Honestly? I think this is faux poutrage on the part of some Italians with a business interest. That's just my sense--I could be wrong, but I lived there for seven years, and I've seen this kind of overly dramatic hyperspin even before the days of the internet! The whole "I am affronted/offended" routine gets old, like the boy who cried wolf.

They didn't go after these guys for their "misappropriation," but I guess the message didn't interfere with their commerce, either:



I think the advertisement is tacky, but I think the response to it is OTT.

CTyankee

(63,912 posts)
61. well, as I've said, I think it is because of the product being sold...didn't seem "right"
Tue Mar 11, 2014, 08:02 PM
Mar 2014

to the Italians...what can I tell you.

When you lived there, were you in the military?

MADem

(135,425 posts)
62. They don't mind the product--so long as it's THEIRS.
Wed Mar 12, 2014, 01:56 AM
Mar 2014

They do have limits on personal firearms, though most of my neighbors had them for "hunting" -- I was the neighborhood oddball, I didn't have anything save a barking dog.

I do think this is more about encroachment into their market share using their imagery. The Italians are fairly big players in the arms sales game. Not just weaponry, but military aircraft as well.

Yes, I was in the military but I lived in the community. I never lived on an installation and didn't center my life around my work.

CTyankee

(63,912 posts)
64. I was wondering if you were in Catania with the USAF station there...
Wed Mar 12, 2014, 02:34 AM
Mar 2014

geez what a dump that place is! Mind you, I loved visiting Sicily...fascinating island with some terrific beauty and a great history, but I feel sorry for the people there...

As I've said previously, their patrimony is theirs. Always will be and I don't think their military aircraft and weaponry have much, if anything, to do with the underlying principle that I see in this controversy. They also sell post cards with a closeup of David's genitalia to the tourists, as well as those aprons (which I think are kinda funny myself). OTOH, these are a people that did some pretty impressive things to save their art from being stolen by the German army or smashed to bits by Allied bombing raids in WW2. I think they have some ownership rights to complain about a gun manufacturer misappropriating the David.

However, I am happy to concede my art bias here. I confess and I do so happily...I hope to do a little blog here on DU on my thoughts from Piero's Trail in some medieval towns in eastern Tuscany...fascinating journey...just my thing...if my back doesn't give out...

MADem

(135,425 posts)
73. Agggh--no!
Wed Mar 12, 2014, 10:38 AM
Mar 2014

My work took me between Rome and Napoli and points between! The "good food" and "good culture" section of things....the installation in Sicily (Signonella) is mostly Navy, though--the Air Force are concentrated up in Aviano, and of course, there's a collection of all branches at AFSOUTH in Naples. You might remember, in a dreadful interservice eff-up, it was a Marine flying out of Aviano who screwed things up real good a few years back when one of their hot-rodding flyboys was low-leveling in contravention of orders and basic common sense, and sliced through the cable of a cable car, killing 20 people and pissing off the Italians no end--they even wrote that into a Sopranos episode (when Tony and Pauly Walnuts went back to Napoli and were all over my old stomping grounds!). It didn't help that the guilty didn't get appropriate justice--I swear, Amanda Knox is pay-back for that.

I've visited Sicily a number of times--there are things to see and do down that way. Taormina, e.g., Mt. Aetna, Palermo and the swordfish is to die for...! But to me, Sicily is like a different country. Even the language is different. However, a fun "sea voyage" is to take the car ferry (they have rooms with beds if you don't want to stay up all night, and food, etc.) from Naples to Palermo, or the other way round--you meet a lot of interesting people and it's always neat to approach a city from the sea!

Bring a back brace, some Ben-Gay...and take LOTSA pictures....I will read your blog!!!!!!

CTyankee

(63,912 posts)
83. Taormina is breathtaking and Palermo turned out to be a world class city...
Wed Mar 12, 2014, 12:49 PM
Mar 2014

I was eagerly expecting to see my favorite Caravaggio painting, The Burial of St. Lucy, in Siricusa but alas, it was being restored in Florence! Bummer! Mt. Aetna was fine until we encountered the snow as we ascended in a little minibus. The driver was frantic with the snow and kept calling us "pazzi!" all the way down. I was pondering whether I'd get down it in one piece...it was one of those "let's go up to the top of Mt. Aetna (what could possibly go wrong?)" times...

That car ferry sounds nice! I was tempted to take a ferry from Siricusa to Malta (more Caravaggio's) but no time...

JustAnotherGen

(31,924 posts)
70. This and so much more MADem
Wed Mar 12, 2014, 07:45 AM
Mar 2014

And I'm kind of chiming in on the discussion between you and CTYankee because 1. I know you have lived there and 2. She is brilliant in terms of Art History and 3. You both know/are familiar with my 'hooks into' Italy.


There's another piece here - It doesn't make the news and doesn't register with Americans - but Italy is in an austerity budget mode.


To put it simply - why shouldn't they make a buck off of this? They need the money. Is it a silly brouhaha? I don't know. But anyone who thinks that Italy is some bastion of socialism is an idiot. National Health Care does not a socialist country make - they are very very capitalistic and a LOT is 'for show'. From the way you smoke your ciggy to the way you walk down the street and the way you get your money.

Hey - if my nephews get up to date text books in their class rooms next years because the Italian government wins - the more power to Italy I say. It opens the door to bring in more revenue - and hey. It's DU - Tax the rich!

Off to read more between you and CT because this is how debates should be at DU - no stupidity - just discussion.

MADem

(135,425 posts)
71. I can remember being in a restaurant during the "good" years....
Wed Mar 12, 2014, 10:20 AM
Mar 2014

...and the Guardia di Finanza burst in with with machine guns (likely made by Beretta) in full uniform. They basically told us to eat up/pay up and checked our recivuta fiscales (fiscal receipts) on the way out the door. They had also chased down a few customers who had left the place before they burst in and rounded THEM up for not having a 'fiscale.' The way I understand tax law over there, every fiscale has to be numbered consecutively, and IF--as they often do--they give you a receipt that is just a list of what you ate with the total, they're cheating the tax man. You gotta have that number on it, identified as such. I know doggone well I ate in as many places that were off the books as on, as did many folks. One of my favorite places in the world was in someone's basement, with no sign out front-but mama mia, the place was always packed and the food was cheap and first rate.

On another occasion, I was a party to my neighbor avoiding the tax man. I lived in a villa that was a hobby farm, basically. My landlord "owned" the road and the gate at the bottom of it, down a long hill. The neighbors across the street had to rely on the good graces of the landlord (or me) to be able to use that road. The gate, which I never closed (I was a good neighbor and there was another gate/wall round my villa, which was surrounded by nosy grannies in their homes who kept an eye on things for which I was suitably grateful), was connected to my house with a buzzer. Well, my neighbors wanted to do a little "addition" onto their house (basically refinishing an existing space and adding a little balcony), and they didn't want to pay the tax man for it, so we started keeping the gate closed while the work was being done--the deal was, if you could get it done before they caught you at it, you were home free. One day, on the weekend, the Tax Man Cometh! He's ringing my bell to beat the band, and I'm replying good old Non Capisco Gibberish "Dave's not here, man!" once I realized who was on the other end. It gave them time to conceal the evidence of their work (there was another way in, on a lumpy, bumpy unpaved road) and to affect being "not at home" should they have gone around the back road. Hey, they were good neighbors--they fed me for YEARS! One good turn, and all that...

I found the Guardia rather intimidating--imagine if our IRS agents wore combat gear and machine guns, or dark uniforms that looked like they were designed by a 3rd Reich tailor, with knee high leather boots! Their "new" uniforms which they adopted about seven years ago are actually LESS intimidating than the old ones!



Picture these guys coming to audit you!!!

And the GICO (Organized Crime Group of the GdiF) are even scarier...!



I love a good chat, and never get mad at differences of opinion. I think CT is our resident art genius--I defer on all things visual, artistic, and meaningful in that regard!

The point that they are really broke and looking everywhere for money (even amongst the notorious tax cheats) is an important one though. I guess they were doing better a half dozen or so years ago, they didn't go after Taiwan for this beauty...



There are scads of examples when it comes to their cultural heritage where they've nodded indulgently; and I don't think the Culture Minister did any gatekeeping ahead of time, either.

Of course, there's also a third option--not anger over the "art" bit, not a need to extract a payment for the use, but a more amorphous reasoning--ANY publicity is good publicity! "Say, Martha, ya see the brou-ha-ha over the David statue in the pay-pah, hea-ah? Whadda-ya-say we take a vay-cay to It-lee this summah and have a look-see at the thing...?"

I have to wonder how many people now have the idea in their head that they need to go spend a little time viewing the cultural treasures of Bella Italia as a result of this imbroglio? I'm sure motivated to go back--but all I have to do is read an article about ANYTHING to do with Italy and I get that itch!

JustAnotherGen

(31,924 posts)
74. Now see
Wed Mar 12, 2014, 10:45 AM
Mar 2014

Those guys kind of look like my husband in his Italian Marine dress uniform pics! They just look hot to me!

MADem

(135,425 posts)
76. Well, my dear....where you stand depends, as always, on where you sit!!
Wed Mar 12, 2014, 10:51 AM
Mar 2014

You're waiting for a handsome feller to come through the door...

I was sitting on my well-fed ass enjoying a bit of cappellini al limone with a nice jug of vino when those fellers came through the door yelling threats and preventing egress!



It's all about .... perspective!!! I think anyone would agree that yours is far better than mine!

Crepuscular

(1,057 posts)
24. I highly doubt
Sun Mar 9, 2014, 04:41 PM
Mar 2014

that Armalite was targeting the Italian marketplace with that ad. Further, I also doubt that the rifle advertised has ever been used to kill anyone in this country, either. Your link indicated that the Italians argued with an Italian version of Wikipedia, pictures of cultural heritage artifacts, including buildings and works of art like the statue in question are readily observed on Wikipedia.

muriel_volestrangler

(101,385 posts)
27. Then their aim is crap, isn't it?
Sun Mar 9, 2014, 04:51 PM
Mar 2014

Seeing as the ad appeared on Italian web sites. This is a sniper rifle. It's designed to kill. They want to profit from selling it. The Italians don't like their cultural heritage being used by arms dealers for profit.

MADem

(135,425 posts)
45. But.....the Italians are arms dealers.
Sun Mar 9, 2014, 05:30 PM
Mar 2014

They sell their products all over the world.

Products that are "designed to kill" too. They profit from that.

I think this is more about market share than anything else.


http://www.beretta.com/en-us/arx-100/

muriel_volestrangler

(101,385 posts)
47. But they have more taste than to call a gun a 'work of art'
Sun Mar 9, 2014, 05:33 PM
Mar 2014

And taste is a factor in heritage.

ArmaLite see many people as literal gun-lovers, it's clear.

MADem

(135,425 posts)
48. Well, Beretta flogs guns mightily over here, and, as the article I provided notes,
Sun Mar 9, 2014, 05:53 PM
Mar 2014

they don't really give a fig about safety measures.

And they can be incredibly tasteless in Italy. There used to be a popular tuna fish advertisement plastered all over the billboards that would have gotten DU in a complete uproar because it took "objectification of women" to a level I've rarely seen. I won't go into details but it was pretty well....tasteless!

I think this fit of pique is as much about market share as anything else. Gun sales make big Euros for bella Italia. And bella Italia is in the fiscal shits, lately:

http://blogs.lse.ac.uk/eurocrisispress/2013/10/08/the-demise-of-italy-and-the-rise-of-chaos/

I'm not a gun lover, FWIW, I stay out of that cesspool gungeon, and don't even own a water pistol.

CTyankee

(63,912 posts)
49. I watched some of the Italian game shows when I was visiting Sicily. Pretty tasteless...
Sun Mar 9, 2014, 06:24 PM
Mar 2014

but we have our own tasteless, too, in some game shows.

But in fine art (and I do mostly art intensives when I'm there) they have marvelous experts and lecturers. And they are VERY serious about their art...

MADem

(135,425 posts)
63. They're also serious about their water! They have some of the best aqua minerale in the world, IMO
Wed Mar 12, 2014, 02:12 AM
Mar 2014

I guess, though, that they didn't feel much competition from this firm, also selling the stuff, because they didn't complain about art/mockery in this context!

 

LanternWaste

(37,748 posts)
72. I imagine there are a few, select, sub-literate idiots who conflate 'concern' and 'outrage'
Wed Mar 12, 2014, 10:34 AM
Mar 2014

I imagine there are a few, select, sub-literate idiots who conflate 'concern' and 'outrage'; as their own melodramatic labeling of what others think may be the only argument they have...

I also imagine they will quickly draw a distinction without a different when pointed out to them so as to better maintain holding others to a higher standard they they hold themselves to.

muriel_volestrangler

(101,385 posts)
15. Wikipedia knows - they have to be careful about photos
Sun Mar 9, 2014, 04:02 PM
Mar 2014
For instance: culturally and artistically relevant
buildings in Italy are seldom (legally) illustrated on
Wikipedia: their pictures are either copyright
protected or subject to the Code of cultural heritage
(or both!)
 The legal department of the Uffizi museum in
Florence sent a warning to the Italian Wikimedia
chapter...

http://communia-project.eu/communiafiles/cultural_heritage_and_the_public_domain-italian_review-fm.pdf

CTyankee

(63,912 posts)
22. Thank you for that. Very interesting.
Sun Mar 9, 2014, 04:35 PM
Mar 2014

When I read some of the responses here, I realize again that it is no wonder western Europeans think Americans are crude and culturally a bit ignorant. I think it is difficult for them to understand how the Italians, in particular, feel about their artistic patrimony.

I can only sigh and shake my head...

NutmegYankee

(16,201 posts)
28. Well, for most of our history we have always been regarded as crude by Europeans
Sun Mar 9, 2014, 04:52 PM
Mar 2014

This particular case has some people choosing the Italian point of view because it's was a gun ad. While a small minority doesn't believe in Constitutional rights, most recognize that an Italian law doesn't apply here in the USA with our freedom of speech. Companies have made ads using the statue several times.


CTyankee

(63,912 posts)
32. I think there are many great reasons to love freedom of speech, but desecretion of world class
Sun Mar 9, 2014, 04:56 PM
Mar 2014

art in the name of makin' a buck for jeans and tires companies surely wouldn't be mine...

billh58

(6,635 posts)
18. This is typical of
Sun Mar 9, 2014, 04:12 PM
Mar 2014

the insensitivity of the gun culture, and a blatant attempt to feign "culture" where absolutely none exists.

 

Token Republican

(242 posts)
31. Because Europe has so much more class than the USA
Sun Mar 9, 2014, 04:55 PM
Mar 2014

Seems to me the claims of the USA being low class compared to Europe might be misplaced.

2001 Dutch Commercial. (Funny as hell but vulgar language alert)




I never knew that Italy has or claimed to have a copyright over the statue, and the article is sparse on details.

The complaint in the article seems more focused on the distortion of the statue rather than the use of the statue itself. I'd focus on that angle to see if the claim is valid.

CTyankee

(63,912 posts)
36. It is explained in muriel volestrangler's post. It explains the Italians' position
Sun Mar 9, 2014, 05:01 PM
Mar 2014

centered on their country's laws. Gee, they write funny laws/rules over there don't they?

NutmegYankee

(16,201 posts)
39. Italy has some pretty backwards laws/rules.
Sun Mar 9, 2014, 05:12 PM
Mar 2014

One of the dumbest is that the police are the lead in every plane crash and their version of the transportation safety board has to request permission to investigate the crash scene. Flat out backwards from the rest of the world. The police in more than one case just cleaned up the debris and set the investigations into the crashes behind for months.

CTyankee

(63,912 posts)
40. OK, great example of investigation of crash scenes.
Sun Mar 9, 2014, 05:15 PM
Mar 2014

Maybe we here in the U.S. do them better. Apparently, the Italians have done art better...

gulliver

(13,197 posts)
44. Sylvia Poggioli on NPR said the Italian government ...
Sun Mar 9, 2014, 05:29 PM
Mar 2014

...holds a copyright on works in its historic sites.

LongTomH

(8,636 posts)
53. Riddle me this, Batman.........
Sun Mar 9, 2014, 06:47 PM
Mar 2014

.......what does any civilian need with a 50-caliber sniper's rifle? Planning assassinations? Preparing for Der Tag?

LuvNewcastle

(16,858 posts)
67. Now that's funny.
Wed Mar 12, 2014, 04:43 AM
Mar 2014

They have a fig leaf covering the genitals on the statue, but that godawful rifle is displayed proudly. It's interesting to see what some people are offended by.

Bazinga

(331 posts)
68. The VPC has kept a running list of crimes committed with a .50 caliber rifle,
Wed Mar 12, 2014, 07:33 AM
Mar 2014

and we all know that the VPC is a gun-hugging right wing shill in the pocket of the ultimate evil the NRA ( ).

Here's what they came up with, VPC sniper crime.

There are 46 cases there, the oldest of which was 1992. Most of them were nothing more than the person had a .50 cal confiscated from their "arsenal" when they were arrested. Often on drug charges, some on gun trafficking, and some felons in possession.

I counted 5 times where the rifle was actually fired, and 9 people were killed. 4 of those were ATF officers killed at the shootout in Waco, TX. 3 more were a rampage shooting in Denver that involved two handguns. Neither of these cases mentioned that anyone was actually killed by the .50 cal.

Compare that to about 6,000 or so murdered each year by handguns.

I'm not saying anyone needs a .50 cal. I have absolutely no interest in ever owning one. But it does seem to beg the question, why do we need to concern ourselves with them?

MADem

(135,425 posts)
82. He's seventeen feet high, if I remember rightly! So I guess that IS a "big gun"...
Wed Mar 12, 2014, 11:26 AM
Mar 2014

Looking at the pic again, maybe it's the poorly rendered fig leaf that got their ire...?

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