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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsTaco Bell to introduce breakfast menu with Waffle Taco and A.M. Crunchwrap Read more: http://www.up
IRVINE, Calif., Feb. 24 (UPI) -- Taco Bell announced Monday that it plans to roll out a breakfast menu March 27, in an attempt to take a bite of the $50 billion limited-service breakfast business.
The new, unconventional menu will be available from 7 a.m. to 11 a.m. and will offer breakfast versions of its regular products, such as Waffle Taco, A.M Crunchwrap and Cinnabon Delights. According to Taco Bell, the move would not require any additional equipment for its restaurants and can be executed with the existing training provided to employees.
According to Niccol, despite being a late entrant to the sector, his consumers will "get it" and will help broaden Taco Bell's appeal.
'It's a transformational moment for the brand," he said. "It will expand our connection with consumers.'
The company has been testing its breakfast menu for the past few months across 850 restaurants in Fresno, Omaha and Chattanooga. While the company won't divulge the response to the new menu or sales figures, Niccol said they "exceeded our expectations."
Read more: http://www.upi.com/Business_News/2014/02/24/Taco-Bell-to-introduce-breakfast-menu-with-Waffle-Taco-and-AM-Crunchwrap/1331393276527/#ixzz2uOftkrw1
pintobean
(18,101 posts)Oops... sorry. I thought I was somewhere else.
Agschmid
(28,749 posts)I know, I'm going to bed fat forever.
http://www.brandeating.com/2011/07/review-taco-bell-cinnabon-delights.html
liberalhistorian
(20,818 posts)Medical clinics inside their "restaurants", or hire doctors and nurses, for all of the heart attacks and strokes that people will suffer?
Warren DeMontague
(80,708 posts)they have courted the "I'm still really drunk at 3AM" crowd.
Luminous Animal
(27,310 posts)elleng
(130,973 posts)okaawhatever
(9,462 posts)elleng
(130,973 posts)and as I won't be able to find one tomorrow morning, I'm probably going to be pissed!!!
Recursion
(56,582 posts)Appalling.
Chipotle needs a breakfast menu, too...
Cali_Democrat
(30,439 posts)ChisolmTrailDem
(9,463 posts)like breakfast burritos and tacos, huevos rancheros, etc.
Their usual brand of "Mexican" food for breakfast is a sure loser.
NightWatcher
(39,343 posts)(Stolen from Seth Myers last night)
ColumbusLib
(158 posts)It looked absolutely disgusting, some on holy mess of French toast/maple syrup with egg and meat, maybe more. Blech!
Aerows
(39,961 posts)is the dorito tacos. I'll climb through hell for the rest of the menu. Pintos and cheese? Check. Taco supremes? Check. Huge ass burrito? Hand it over.
Submariner
(12,504 posts)I have Medicare Part A & B!
Aerows
(39,961 posts)I'll be enjoying you when I can. Can I get an unsweetened Iced Tea and some hot sauce with that?
Don't even think I'm kidding. I'll be lined right up for that.
Bonx
(2,053 posts)Mmmm.... breakfast...
Motown_Johnny
(22,308 posts)Just scramble the eggs, roll it up with refried beans, cheese and salsa and that should sell pretty well.
OK, now I'm hungry.