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phantom power

(25,966 posts)
Tue Feb 11, 2014, 01:12 PM Feb 2014

Did anybody else find that recent Cadillac ad repugnant?

I was wondering if anybody else would comment on this ad. I found it totally repugnant, and culturally tone-deaf too.




For the video-impaired:

Why do we work so hard? For what? For this? For stuff? Other countries, they work, they stroll home, they stop by the cafe, they take August off. Why aren't you like that? Why aren't we like that? Because we're crazy, driven, hard-working believers, that's why. Those other countries think we're nuts. Whatever. Were the Wright Brothers insane? Bill Gates? Les Paul? Ali? Were we nuts when we pointed to the moon? That's right. We went up there. You know what we got? Bored. So we left. Got a car up there, left the keys in it. You know why? Because we're the only ones going back up there, that's why.

But I digress. It's pretty simple. You work hard, you create your own luck, and you gotta believe anything is possible. As for all the stuff, that's the upside of only taking two weeks off in August.


There's so much wrong with this morally and factually it's hard to know where to begin.

Those four weeks vacation are paid vacation. Bill Gates isn't exactly an innovator, and Muhammad Ali opposed official United States policy on war, race and economics. We did get to the moon first, but we weren't the first in space, and China will be heading to the moon soon.

American economic mobility is lower than in most of the rest of the industrialized world. If you work hard and create your own luck, you're likelier to improve your station in France than in America. Heck, the American Dream is more alive in Pakistan than in America.

And no. A slightly better car isn't worth two fewer weeks of even unpaid vacation, much less paid vacation. I think most Americans would agree with that, too.

http://digbysblog.blogspot.com/2014/02/speaking-of-not-understanding-what-it.html

119 replies = new reply since forum marked as read
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Did anybody else find that recent Cadillac ad repugnant? (Original Post) phantom power Feb 2014 OP
I love my DVR. Scuba Feb 2014 #1
I can almost hear the ad men (a la "Mad Men") making the pitch to a bunch of self-entitled old rich hlthe2b Feb 2014 #2
I could hardly believe what I was seeing phantom power Feb 2014 #4
I haven't had a vacation since 2007 FrodosPet Feb 2014 #5
Oh, right, that was the other extra repugnant thing about it phantom power Feb 2014 #10
Your boss is driving it and taking your vacations. NCTraveler Feb 2014 #25
The sarcasm tag theKed Feb 2014 #45
I thought about leaving it out. NCTraveler Feb 2014 #46
I wish that WAS sarcasm FrodosPet Feb 2014 #109
Me either. catrose Feb 2014 #108
From the Jaguar pitch ..... Johnny Noshoes Feb 2014 #85
Saw that one last night.... Bobbie Jo Feb 2014 #3
Reasons I don't watch television and drive an old car with a salvage title. hunter Feb 2014 #6
Other Countries Build Our Shit otohara Feb 2014 #7
Bing, bing,bing Armstead Feb 2014 #67
Hate that commercial senseandsensibility Feb 2014 #8
Propaganda. Brickbat Feb 2014 #9
Madison Avenue, actually. n/t ReRe Feb 2014 #55
I'm more of a boat guy badtoworse Feb 2014 #11
Disgusting. I'll never buy a Cadillac now. broiles Feb 2014 #12
lol nt. NCTraveler Feb 2014 #27
I join you in that boycott! Scruffy Rumbler Feb 2014 #48
I like it... Lost_Count Feb 2014 #13
That is very interesting. What did you like about it? phantom power Feb 2014 #16
This sounds like something from the early 60's(Mad Men). Dawson Leery Feb 2014 #14
This ad seemed different than the usual status-appeal pedigree it comes from phantom power Feb 2014 #42
Yes. It made me want to hurl. City Lights Feb 2014 #15
The target audience welcomes those feelings of superiority. Octafish Feb 2014 #17
I wish this country was slower like other countries. Vashta Nerada Feb 2014 #18
Not everyone here is like that. I always take my full vacation and the Blackberry stays off badtoworse Feb 2014 #20
I haven't had paid vacation in eight years. Vashta Nerada Feb 2014 #26
Can you change employers? I would, if I were you. badtoworse Feb 2014 #34
I'm currently in the process. Vashta Nerada Feb 2014 #36
Good luck! badtoworse Feb 2014 #38
Thanks! Vashta Nerada Feb 2014 #40
The existence of this ad says everything about why we don't do that here. phantom power Feb 2014 #22
The worst part of the commercial madaboutharry Feb 2014 #19
Nothing wrong donco Feb 2014 #21
"You create your own luck" is one of the biggest lies of the modern age n/t arcane1 Feb 2014 #23
Yes. And if I'm really turned off by advertising (Hardees and Jared, for example)... WorseBeforeBetter Feb 2014 #24
He looks like Neal McDonough: Vashta Nerada Feb 2014 #31
Thanks. I Googled him after I posted because he did look familiar... WorseBeforeBetter Feb 2014 #117
I'd pay good money to sledge hammer that ugly vehicle. JEB Feb 2014 #28
I'll join 'ya... ReRe Feb 2014 #68
Yep. It's a steaming pile. progressoid Feb 2014 #29
Almost missed marions ghost Feb 2014 #30
Like it or not, there are a lot of people who think that way, and they're not all Republicans Xithras Feb 2014 #32
and not really the "new" world phantom power Feb 2014 #35
Mark Twain wrote this back in the 1860s: deutsey Feb 2014 #59
Yeah we are a crazy ass bunch of people, we let banksters Rex Feb 2014 #33
Cadillac SamKnause Feb 2014 #37
I thought that this ad was excellent propaganda and an embarrassment Vox Moi Feb 2014 #39
That was the Bob Dylan ad thesquanderer Feb 2014 #76
When are we going back to the moon? Lifelong Protester Feb 2014 #41
Workin so hard gets you a Cadillac-ack-ack-ack-ack-ack-ack... Blue Owl Feb 2014 #43
you ought to know onethatcares Feb 2014 #44
At least ... dawg Feb 2014 #56
Who needs volstork Feb 2014 #61
Baby if that's moving up... zeemike Feb 2014 #87
(cue sound of revving engine & squealing tires) Blue Owl Feb 2014 #101
l agree. texanwitch Feb 2014 #47
I don't automatically villainize rich people Ratty Feb 2014 #49
THANK YOU!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! MADem Feb 2014 #50
Monty Python did one, too: volstork Feb 2014 #64
Thank you volstork Feb 2014 #51
I'm with you. Enthusiast Feb 2014 #52
This ad was to slam the RWers who hate "pansy -ass liberal" electric vehicles. ErikJ Feb 2014 #53
You know the rebuttal jmowreader Feb 2014 #54
I wonder if ohheckyeah Feb 2014 #57
I want to stroll home. dawg Feb 2014 #58
ELR: Egomaniacs Let's Roll democratisphere Feb 2014 #60
YES! Thank you! I was going to post abut this ad. SICKENING! Arugula Latte Feb 2014 #62
It supposed to be snobbish..... Historic NY Feb 2014 #63
They know their audience. Marr Feb 2014 #65
Marketing is Lying. the_sly_pig Feb 2014 #66
Our older son took... 3catwoman3 Feb 2014 #98
Wasn't that actor in a lot of straight to video B movies? Armstead Feb 2014 #69
I thought the ad was sexist, racist, and elitist... Sancho Feb 2014 #70
Old Capitalism doesn't yet know its horse is dead Ron Green Feb 2014 #71
The questions were good. The answers, not so much. I have to go with the other countries. Dollface Feb 2014 #72
And how many PumpkinAle Feb 2014 #73
Pretentious Bullshit TomClash Feb 2014 #74
Maybe they can bury his ass in his cadillac at age 55... Tikki Feb 2014 #75
"Hi I'm a douche nozzle. Why aren't you more like me?!" nt Guy Whitey Corngood Feb 2014 #77
We weren't even the first to the Moon . . . hatrack Feb 2014 #78
I hope they sell a shit-load of them pintobean Feb 2014 #79
all car commercials disgust me. liberal_at_heart Feb 2014 #80
I'm so jealous. I would love to drive a tin can and live in a gaudy, box-like McMansion. chrisa Feb 2014 #81
Kinda makes ya wanna pull the plug on Cadillac all together...n/t bkanderson76 Feb 2014 #82
I saw it, blatant agenda pushing. Ya have to love the references...they take August off.. Jefferson23 Feb 2014 #83
Terrible ad AllyCat Feb 2014 #84
The rich BELIEVE all of this crap though... Spitfire of ATJ Feb 2014 #86
Wow, quite the visceral reaction. eggplant Feb 2014 #88
No shit. They know their market. Throd Feb 2014 #97
glad we don't watch commericals anymore LittleGirl Feb 2014 #89
Obnoxious ad. I don't like Les Paul's name being taken in vain. (nt) Paladin Feb 2014 #90
reads like rMoney wrote the script BlancheSplanchnik Feb 2014 #91
Hadn't seen the ad Aldo Leopold Feb 2014 #92
The technology is like a Volt, but for 70K, I would have thought they would have done a lot more lostincalifornia Feb 2014 #93
A most emphatic yes... dhill926 Feb 2014 #94
That is an amazing ad. Hard to imagine anyone not finding it..... offensive. meti57b Feb 2014 #95
Disingenuous and pretentious at best.... CherokeeDem Feb 2014 #96
So, is this... 3catwoman3 Feb 2014 #99
And those 'other countries' have citizens that are happier than Americans. Ikonoklast Feb 2014 #100
Oh, yeah. Blue_In_AK Feb 2014 #102
More interesting than repugnant. Smarmie Doofus Feb 2014 #103
Consider yourself lucky you're just dealing with a commercial - hedgehog Feb 2014 #104
I love it CFLDem Feb 2014 #105
Bill Hicks on Advertisers A-Schwarzenegger Feb 2014 #106
More "my shit don't stink" arrogance from Cadillac. JEB Feb 2014 #107
Yep. Awful. And you know why MOST people work hard? To keep a roof over head and Squinch Feb 2014 #110
The ad isn't aimed at those people . CFLDem Feb 2014 #111
No kidding. Squinch Feb 2014 #112
In other words: Buy stuff you don't need, with money you don't have, to impress people you KurtNYC Feb 2014 #113
This is a slightly different subject... jmowreader Feb 2014 #114
I have always wanted a Cadillac awoke_in_2003 Feb 2014 #115
Are you kidding? I am a "Liberal", so I drive a union-bustin' Hyundai!!!! Romulox Feb 2014 #116
Don't forget Life Expectancy receiver3645 Feb 2014 #118
the most hated ad in my lifetime brettdale Mar 2014 #119

hlthe2b

(102,361 posts)
2. I can almost hear the ad men (a la "Mad Men") making the pitch to a bunch of self-entitled old rich
Tue Feb 11, 2014, 01:18 PM
Feb 2014

white guys....

Something along the: "give yourself permission for the finer things in life... Take away that ridiculous liberal guilt! This will tell the average Joe Blow American what they should dream for--and it isn't shorter work hours and paid vacation... This ad will kill multiple birds with one stone. ALEC, in fact has already endorsed it"....

Yes, it is very repugnant and very likely written or at least targeted towards REPUGNANTCANS.

phantom power

(25,966 posts)
4. I could hardly believe what I was seeing
Tue Feb 11, 2014, 01:23 PM
Feb 2014

Part of the recent Conservative melt-down, where they come out and say the stuff that they used to be smart enough to just imply.

It's doubly repugnant to me, because for the last few years I've been trying to find ways to take *unpaid* vacation, and failing. I'd fucking gladly give up a week or two of salary for an extra week or two of vacation.

And behold, here is this ad, trying to make a virtue out of all our most deeply unhealthy cultural neuroses.

phantom power

(25,966 posts)
10. Oh, right, that was the other extra repugnant thing about it
Tue Feb 11, 2014, 01:27 PM
Feb 2014

More bagging on the 99% for being so obviously lazy if they don't live in a mansion. With a pool. And a caddy.

What are you, some kind of socialist from europe? Taking the summer off?

 

NCTraveler

(30,481 posts)
46. I thought about leaving it out.
Tue Feb 11, 2014, 03:02 PM
Feb 2014

I put it there because so many of us are in different circumstances when it comes to employment. If it were read in a certain way, it could have looked offensive. Wanted to make sure that wasn't the way it was taken. You are correct of course.

FrodosPet

(5,169 posts)
109. I wish that WAS sarcasm
Tue Feb 11, 2014, 07:00 PM
Feb 2014

I suppose I should be grateful for having a roof over my head.

It would be nice to be able to afford the $250 a month ACA premium, and a fuel efficient reliable car big enough that my oversized creaky self could climb in and out of. I'm not even considering a Cadillac in THIS lifetime.

catrose

(5,073 posts)
108. Me either.
Tue Feb 11, 2014, 05:57 PM
Feb 2014

Contractors don't get vacation. So I should have a fleet of Cadillacs? Or a really cool car? I'll pretend the 2003 Honda (bought used) is a Lamborghini.

hunter

(38,327 posts)
6. Reasons I don't watch television and drive an old car with a salvage title.
Tue Feb 11, 2014, 01:24 PM
Feb 2014

I do my best to avoid feeding the beast.

 

otohara

(24,135 posts)
7. Other Countries Build Our Shit
Tue Feb 11, 2014, 01:26 PM
Feb 2014

That Awesome American's design - American's like Bill Gates have no problem sending work overseas.

This commercial sucks on so many levels -

 

Armstead

(47,803 posts)
67. Bing, bing,bing
Tue Feb 11, 2014, 03:42 PM
Feb 2014

I think there are lot of would-be "hardworking Americans" if they had something here to work for.

The jackasses like those portrayed in the commercial pull the rug out from under opportunity.

senseandsensibility

(17,132 posts)
8. Hate that commercial
Tue Feb 11, 2014, 01:26 PM
Feb 2014

and the people that are giving up paid vacations, secure retirement, medical care, and higher education are receiving NOTHING in return.

Scruffy Rumbler

(961 posts)
48. I join you in that boycott!
Tue Feb 11, 2014, 03:16 PM
Feb 2014

I shall never buy a new or used cadillac ever... I heard they are the Edsel of high end cars any way!

Dawson Leery

(19,348 posts)
14. This sounds like something from the early 60's(Mad Men).
Tue Feb 11, 2014, 01:32 PM
Feb 2014

This commercial only reconfirms the stereotype that Cadillac's (and Corvettes) are the cliche's......I mean cars of old white Republican (some teabaggers too) men. I would not consider a Caddy after watching that commercial.

-Germany builds some popular (and high quality) cars too. They also have some of the best technical schools in the world.
-GM killed their own electric car in 96' for unknown reasons. Tesla is more of an innovator than GM.

Digby points out many important facts that the make this commercial all the less meaningful.

phantom power

(25,966 posts)
42. This ad seemed different than the usual status-appeal pedigree it comes from
Tue Feb 11, 2014, 02:26 PM
Feb 2014

I mean, status/snob appeal in advertising is old as the hills, and Cadillac is, for obvious reasons, no stranger to that genre of ad.

But.. I don't recall ever seeing an ad that so explicitly based itself on the theme "be an unhealthy status-obsessed work-a-holic, so you too can have expensive status symbols at the expense of living a fulfilling life"

In fact, historically, status-appeal ads specifically *avoid* any inconvenient thoughts about how one actually acquires enough money to afford that kind of car, or whether one actually can afford it. They are selling the aspiration, not the reality.

This ad seems more likely to just cause people to reflect on how they already work like dogs, but won't ever be able to afford a luxury sedan. Rather like all the reactions posted here on this thread.

Really, I don't quite get it. But it's creepy.

Octafish

(55,745 posts)
17. The target audience welcomes those feelings of superiority.
Tue Feb 11, 2014, 01:39 PM
Feb 2014

They haven't a clue how many "breaks" they enjoy, but they sure like to be reminded of how their "hard work" got them their ego tripper lead sled.

 

Vashta Nerada

(3,922 posts)
18. I wish this country was slower like other countries.
Tue Feb 11, 2014, 01:40 PM
Feb 2014

Slower in the sense that we slow down and enjoy life instead of always in a hurry to meet somebody, to meet some arbitrary deadline, to make money. We should always take a couple hours in the middle of the day to enjoy lunch, like France. We should get at least mandatory four weeks paid vacation a year so we can spend more time with our family and friends, instead of spending time making money for our corporate overlords.

Europe has got it right. Europeans know how to enjoy life. Why can't we?

 

badtoworse

(5,957 posts)
34. Can you change employers? I would, if I were you.
Tue Feb 11, 2014, 01:57 PM
Feb 2014

Not giving people time off is bad business as well as not right. Good companies understand that.

phantom power

(25,966 posts)
22. The existence of this ad says everything about why we don't do that here.
Tue Feb 11, 2014, 01:44 PM
Feb 2014

Because we more or less deliberately reinforce a culture where we worship the exact opposite of healthy attitudes towards work, leisure, material possessions and social status.

madaboutharry

(40,220 posts)
19. The worst part of the commercial
Tue Feb 11, 2014, 01:42 PM
Feb 2014

is that he barely acknowledges his wife and kids. Big expensive house, but not really much of a home, iykwim.

WorseBeforeBetter

(11,441 posts)
24. Yes. And if I'm really turned off by advertising (Hardees and Jared, for example)...
Tue Feb 11, 2014, 01:46 PM
Feb 2014

the businesses won't get my money. Cadillacs have never appealed to me, so it won't affect my purchasing decisions, but still.

And that actor who accepted the role is forever an asshole.

WorseBeforeBetter

(11,441 posts)
117. Thanks. I Googled him after I posted because he did look familiar...
Wed Feb 12, 2014, 01:15 PM
Feb 2014

and remembered the CSI episode he was in.

marions ghost

(19,841 posts)
30. Almost missed
Tue Feb 11, 2014, 01:50 PM
Feb 2014

the pulling out of his electric plug at the end...cute.

"Wow Ah am soooo kewl..." (Cartman grows up and buys a hybrid...)



Xithras

(16,191 posts)
32. Like it or not, there are a lot of people who think that way, and they're not all Republicans
Tue Feb 11, 2014, 01:51 PM
Feb 2014

I work in one of the most liberal parts of the country, and in my office a Republican would feel about as welcome as an Al Qaeda member, but I work with a lot of people who think exactly the way that commercial portrayed.

America is the best simply because it's America.
Your work ethic is a reflection of your value.
Vacations are for wimps.

My company gives us 6 weeks of paid vacation a year. That sounds generous, but it's a rare employee who uses more than half of it. Doing so is generally regarded as career suicide (the "good" projects would quickly be routed to the "reliable" employees who are around more). The mindset is "To be good at your job you have to love it, and if you love it you shouldn't need a vacation from it. If you don't love your job, you really shouldn't be here anyway".

Welcome to the new world.

I took six weeks last year. Luckily I can code circles around the pompous little twenty-something shits who sneered at me for doing so. When one of the twits derisively asked me how I could spend that much time on vacation without "getting bored", I pointed out to him that while he was banging away on his keyboard, I was getting laid on the beach. If the battle is between his worldview and mine, I'm pretty sure I win

phantom power

(25,966 posts)
35. and not really the "new" world
Tue Feb 11, 2014, 01:58 PM
Feb 2014

It's more or less always been this way. Certainly as long as I've been old enough to notice. I remember interviewing with a small company right out of college, where their vacation policy was: first five years: 1 week. 2nd five years: 2 weeks. 15+ years, 3 weeks. They lost me right there. No software is cool enough to be worth that kind of miserable lifestyle.

I guess what continues to amuse me, in a sad way, is how desperately we cling to this nonsense. You might think that we'd look at Europe, and say "hey, that's working out pretty well for them." But no, instead we double down.


deutsey

(20,166 posts)
59. Mark Twain wrote this back in the 1860s:
Tue Feb 11, 2014, 03:32 PM
Feb 2014
In America, we hurry — which is well; but when the day’s work is done, we go on thinking of losses and gains, we plan for the morrow, we even carry our business cares to bed with us…we burn up our energies with these excitements, and either die early or drop into a lean and mean old age at a time of life which they call a man’s prime in Europe…What a robust people, what a nation of thinkers we might be, if we would only lay ourselves on the shelf occasionally and renew our edges!

Innocents Abroad
 

Rex

(65,616 posts)
33. Yeah we are a crazy ass bunch of people, we let banksters
Tue Feb 11, 2014, 01:52 PM
Feb 2014

throw unknown thousands of families out of their homes and then they get PROMOTIONS! Only in this fucked up country.

SamKnause

(13,110 posts)
37. Cadillac
Tue Feb 11, 2014, 01:58 PM
Feb 2014

Hell, maybe Americans could give up their vacations, sick days, and holidays and own 2 Cadillacs.

I never had a job that offered paid sick days. (I had 2 union jobs)

I haven't be able to afford a vacation since the late 1980's.

You want to know what hard work will get you ?

It got me a disability check.

Vox Moi

(546 posts)
39. I thought that this ad was excellent propaganda and an embarrassment
Tue Feb 11, 2014, 02:05 PM
Feb 2014

There was a similar ad that ended:
"… let the Germans make their beer and let Switzerland make your watch …"

Jingoistic, dismissive, haughty and arrogant: things the world hates about America.

Americans love to tell themselves that we are the best at everything.
Americans love to think that 'I built this myself'
Americans love to think that virtue is our national product.

While watching these ads, I wondered what we think of a German ad that concluded:
"so let Americans work all the time making hamburgers … "

thesquanderer

(11,992 posts)
76. That was the Bob Dylan ad
Tue Feb 11, 2014, 03:59 PM
Feb 2014
There was a similar ad that ended:
"… let the Germans make their beer and let Switzerland make your watch …"

That was the one Bob Dylan did, oddly enough.
The tagline was that America will make your car. Which is funny because it was a Chrysler commercial, and they are now owned by Fiat.

Anyway, I don't really mind the Cadillac commercial. Commercials are commercials. It appeals to the desired demographic. Don't like it, don't buy a Cadillac. But I actually thought it was kinda funny.

volstork

(5,403 posts)
61. Who needs
Tue Feb 11, 2014, 03:33 PM
Feb 2014

a house out in Hackensack? Is that all you get for your money?!

(You can't get there anyway-- you'd have to go through Ft. Lee and I hear there have been some problems with the bridge…)

Ratty

(2,100 posts)
49. I don't automatically villainize rich people
Tue Feb 11, 2014, 03:22 PM
Feb 2014

I don't see anything wrong with people becoming wealthy, even very wealthy. But yeah, this ad is pretty fucking repugnant.

MADem

(135,425 posts)
50. THANK YOU!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Tue Feb 11, 2014, 03:22 PM
Feb 2014

It reminded me of that comedy routine that went along the lines of

"When we were kids, we didn't have any fancy pants (fill in the blank)....and we LIKED IT!!!!!!!"

I think it was Dana Carvey who did that bit...

Who the fuck is PROUD of having a shitty annual vacation? It is a stupid commercial and it makes me HATE the product!

volstork

(5,403 posts)
51. Thank you
Tue Feb 11, 2014, 03:23 PM
Feb 2014

for bringing this up. I vaguely remembered the ad from the Super Bowl, but never really paid attention to it until last night when I happened to see it. I was appalled; glad others were, too.

Enthusiast

(50,983 posts)
52. I'm with you.
Tue Feb 11, 2014, 03:24 PM
Feb 2014

The guy came off as greedy, arrogant, Republican asshole.

But I wouldn't want to seem like a purist. The guy could have been one of those new Democrats that we must embrace, you know.

 

ErikJ

(6,335 posts)
53. This ad was to slam the RWers who hate "pansy -ass liberal" electric vehicles.
Tue Feb 11, 2014, 03:28 PM
Feb 2014

It got them going, "YEAH! Take that you lazy French loving libs".
Then the last scene he is shown unplugging his electric vehicle, exploding their tiny heads. And hopefully changing their minds.

jmowreader

(50,562 posts)
54. You know the rebuttal
Tue Feb 11, 2014, 03:28 PM
Feb 2014

Some "cheese-eating surrender monkey" walks down this stone hallway talking about taking August off, two-hour lunches with wine, all the things Republicans hate. Then he walks out the front door of a 900-year-old chateau, locks the door with his key, gets in his Lamborghini with his tres-smoking-hot wife and drives away.

dawg

(10,624 posts)
58. I want to stroll home.
Tue Feb 11, 2014, 03:32 PM
Feb 2014

I want to stop by the cafe. I want to take time off to do the things that make life worthwhile.

To hell with having a more expensive car. Lot of damn good it does me if all I do is drive it to work.

 

Arugula Latte

(50,566 posts)
62. YES! Thank you! I was going to post abut this ad. SICKENING!
Tue Feb 11, 2014, 03:33 PM
Feb 2014

Think of all the people slaving away for peanuts ... Yeah, they voluntarily forego any vacation because they want more major luxury items. Uh huh. That's it.

Historic NY

(37,453 posts)
63. It supposed to be snobbish.....
Tue Feb 11, 2014, 03:34 PM
Feb 2014

but he is right we tend to work more than the Europeans. Take less vacation then them.

Of course no one seems to notice the Caddy is electric.

 

Marr

(20,317 posts)
65. They know their audience.
Tue Feb 11, 2014, 03:37 PM
Feb 2014

The crowd they're aiming at wants to think of themselves that way. They want to believe that they're in the Bill Gates class. They want to believe they're hard-working mavericks, superior to those who don't have enough ready cash to buy this mid-range "luxury" car. They want to believe that when you see them driving this car, you'll think they're a winner, that they know who they are, and that they're happy.

the_sly_pig

(741 posts)
66. Marketing is Lying.
Tue Feb 11, 2014, 03:40 PM
Feb 2014

I don't understand why people find this exceptional. The target audience are those that value the perception of being rich. It's really no different than any other ad.

3catwoman3

(24,046 posts)
98. Our older son took...
Tue Feb 11, 2014, 05:10 PM
Feb 2014

one advertising class his sophomore year of college, and came away saying exactly what you just posted - "Marketing is lying for a living."

 

Armstead

(47,803 posts)
69. Wasn't that actor in a lot of straight to video B movies?
Tue Feb 11, 2014, 03:46 PM
Feb 2014

Take off the "distinguished" grey hair and the suit, and he looks kinda familiar from memories of crappy movies I have come across.

Sancho

(9,070 posts)
70. I thought the ad was sexist, racist, and elitist...
Tue Feb 11, 2014, 03:46 PM
Feb 2014

so I agree with the post.

Of course, this ad was aimed at people who already are sexist, racist, and elitist!

Personally, I'd have rather the wife been heading to work, and the family planning an outing to help the homeless, and some more ethnic representation.

Worshiping work and materialism is one of the worst consequences of "capitalism" as practiced in the US. This ad more than plays on that value, but it has plenty of other issues.

Dollface

(1,590 posts)
72. The questions were good. The answers, not so much. I have to go with the other countries.
Tue Feb 11, 2014, 03:52 PM
Feb 2014

I would love to stroll home and stop at a cafe rather than leaving work in the dark after 12 or 13 hours just to get up the next day and do it again. But I do get health insurance for only $1,000 a month through my employer. Oh wait... those other countries get that too, don't they.

PumpkinAle

(1,210 posts)
73. And how many
Tue Feb 11, 2014, 03:54 PM
Feb 2014

have these cars assigned to the "company" and not individually so never have to actually pay for the cars they drive everyday - no insurance, no payments, no repair bills, nothing because even their gas is reimbursed.

Once again tax right-offs and "good" accountants ensure the rich stay rich and are getting things for free that the poor can only dream about - as they work harder and harder to try and pay for heating, lighting and that luxury of luxuries ... food.

hatrack

(59,592 posts)
78. We weren't even the first to the Moon . . .
Tue Feb 11, 2014, 04:00 PM
Feb 2014

Manned flight, obviously yes, but the first probe to reach the Moon was the Luna, an unmanned Soviet spacecraft that made a hard landing on September 14th, 1959.

Oh, and the Soviets were the first to photograph the dark side of the Moon as well.

 

pintobean

(18,101 posts)
79. I hope they sell a shit-load of them
Tue Feb 11, 2014, 04:00 PM
Feb 2014

along with every other union built American car.

But yeah, that ad rubbed me the wrong way.

chrisa

(4,524 posts)
81. I'm so jealous. I would love to drive a tin can and live in a gaudy, box-like McMansion.
Tue Feb 11, 2014, 04:01 PM
Feb 2014

That way, I'll look like an even bigger douchebag.

You damned slackers with your lives and stuff. It's not like there's anything to do other than working anyways.

Yup.

Jefferson23

(30,099 posts)
83. I saw it, blatant agenda pushing. Ya have to love the references...they take August off..
Tue Feb 11, 2014, 04:06 PM
Feb 2014

why aren't you like that? You create your own luck, aka..pull up those damn boot straps, by yourself.

Pathetic but some might run out and buy that car after they saw the ad.




 

Spitfire of ATJ

(32,723 posts)
86. The rich BELIEVE all of this crap though...
Tue Feb 11, 2014, 04:08 PM
Feb 2014

The idle rich in particular really BELIEVE they EARNED their fortune from their OWN "hard work" because it's absolute HELL to dress up in a suit and fight traffic to get to a mandatory board of directors meeting every quarter.

eggplant

(3,913 posts)
88. Wow, quite the visceral reaction.
Tue Feb 11, 2014, 04:11 PM
Feb 2014

Do you honestly think this ad is meant for you? Do you think that the writers didn't mean for it to be over-the-top douchy?

Could you write an ad for a REALLY expensive car that wouldn't offend you? I'll bet you can't.

So complain all you want that these cars exist at all or that our society values crap like this more than its people, but sheesh -- it's just a freaking ad. It's not going to sway the argument in either direction.

Honestly, don't we have more important things to be fighting for than bitching about this ad?

Throd

(7,208 posts)
97. No shit. They know their market.
Tue Feb 11, 2014, 04:37 PM
Feb 2014

Getting people to freak out, who would never buy their product anyway, is just free publicity.

If I ever buy a Cadillac, it will be a '67 Eldorado, not something that looks like a chrome insect.

LittleGirl

(8,291 posts)
89. glad we don't watch commericals anymore
Tue Feb 11, 2014, 04:15 PM
Feb 2014

I had not seen this one. Thanks for posting.

The reasons he mentioned about not taking vacations is one of the reasons my husband and I are planning to move back to Europe. He misses his 5-6 weeks of vacation. He misses going to work and not worrying about it being his last day on the job. Because in this state, you have a right to work for as long as the boss allows it. Or H.R. defends your position. I guess you can always sue.

My husband and I came to the states in '09 and he became a citizen in '12. We're going to go back and live in Europe and save 10% of his salary on healthcare costs and actually have public transportation to use. We will also not have the stress of losing not only his income, but everything we own because some boss has a tantrum and fires you. Unemployment in this state tops out at $240 a week (before taxes, thanks Reagan). How can you go from 6 figures annually to less than 900 a month? You can't so we're planning our exit. We can get the American dream in Europe for a lot less stress.

BlancheSplanchnik

(20,219 posts)
91. reads like rMoney wrote the script
Tue Feb 11, 2014, 04:16 PM
Feb 2014

Just before hurrying off to his private mega-rich repuke "47% of the American people are leeches" gala.

Aldo Leopold

(685 posts)
92. Hadn't seen the ad
Tue Feb 11, 2014, 04:17 PM
Feb 2014

Sheesh, what a load of crap. Fortunately, I have a sweet old '64 Beetle that runs just fine, so I don't even need to give consideration to whether I should buy a piece of shit Cadillac.

lostincalifornia

(3,639 posts)
93. The technology is like a Volt, but for 70K, I would have thought they would have done a lot more
Tue Feb 11, 2014, 04:21 PM
Feb 2014

technologically.

It is priced similar to the Tesla, except the Tesla is all electric, and allows a 300 mile range on the electric, while this allows a 38 mile range on the electric before kicking into gas. For 70K I would have really thought they would have given a greater all electric range similar to the Leaf, so I have my doubts this will be a big seller.

As for the OPs comments, Bill Gates was an is an innovator. In addition, he uses his billions to try to erase poverty around the world along with Buffett, which is more than I can say for most of the 1%.

Ali was against a war which was based on lies, and killed over 60 thousand American soldiers, and over a million people. Yes, Ali took a stand, and he was hurt by it. They removed his title because he stood for his convictions.

As for your evaluation on our innovation in space we did plenty that was innovative.

Perhaps you are not aware of the human genome or the other scientific advances, that not only Americans are making, but others in the world are also.

There are plenty of innovations going on here, and because you don't recognize them, doesn't mean they do not happen

CherokeeDem

(3,709 posts)
96. Disingenuous and pretentious at best....
Tue Feb 11, 2014, 04:32 PM
Feb 2014

I have a friend who lives in Paris France... they are just as productive as we are on a day to day basis and a lot happier... she gets about 5 weeks vacation. I am envious of her... she has time to rejuvenate and decompress... we don't get that here.

I found this ad to be extremely annoying....

Ikonoklast

(23,973 posts)
100. And those 'other countries' have citizens that are happier than Americans.
Tue Feb 11, 2014, 05:15 PM
Feb 2014

We work harder and get less in return, that's something to be proud of???

 

Smarmie Doofus

(14,498 posts)
103. More interesting than repugnant.
Tue Feb 11, 2014, 05:23 PM
Feb 2014

Anything that tries to get American consumers to THINK ( about *anything* important; in this case, why they live the way they do) is probably a good thing.

hedgehog

(36,286 posts)
104. Consider yourself lucky you're just dealing with a commercial -
Tue Feb 11, 2014, 05:24 PM
Feb 2014

I'm dealing with this coming from family members!

 

CFLDem

(2,083 posts)
105. I love it
Tue Feb 11, 2014, 05:25 PM
Feb 2014

because it summarizes the sort of uniquely American cocky can-do attitude that allowed us to accomplish the 20th century.

And I fully intend to go back for my moon rover.

And for all you haters-

 

JEB

(4,748 posts)
107. More "my shit don't stink" arrogance from Cadillac.
Tue Feb 11, 2014, 05:34 PM
Feb 2014

That is their brand and they re sticking with it.

Squinch

(51,014 posts)
110. Yep. Awful. And you know why MOST people work hard? To keep a roof over head and
Tue Feb 11, 2014, 08:32 PM
Feb 2014

food in their kids.

Not for a pool or a Cadillac, you dumbasses.

KurtNYC

(14,549 posts)
113. In other words: Buy stuff you don't need, with money you don't have, to impress people you
Tue Feb 11, 2014, 10:19 PM
Feb 2014

don't like (?)

rather than spend time at the pub or with your kids? "stuff" ?!

No thanks.

jmowreader

(50,562 posts)
114. This is a slightly different subject...
Wed Feb 12, 2014, 07:57 AM
Feb 2014

Is there a law I don't know about that says the front of every car made in America must look like a pickup?

 

awoke_in_2003

(34,582 posts)
115. I have always wanted a Cadillac
Wed Feb 12, 2014, 11:18 AM
Feb 2014

but if I had a choice between that, and living in Europe- give me Europe.

receiver3645

(1 post)
118. Don't forget Life Expectancy
Thu Feb 20, 2014, 10:18 PM
Feb 2014

No one has mentioned that the U.S. is 35th in life expectancy, behind all those countries that take August off. So, we're not just talking about 2 weeks a year here.

Enjoy the ELR. It's a good thing that most will lease it or trade it in after just 3 or 4 years, while those europeans with August off will be driving their cars while the stereotypical asshole that McDonough plays is lying in a box.

brettdale

(12,384 posts)
119. the most hated ad in my lifetime
Tue Mar 4, 2014, 11:13 PM
Mar 2014

Its wrong for so many reasons.

I hop the guys kids love that daddy is spending more time at the office than with them.

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