American Eagle decided to stop photoshopping models

[Sarah Ibarruri]

American Eagle has said goodbye to PhotoShop in its latest campaign. In ads for its young women’s lingerie line, Aerie, models strip down and bare their flaws, as tiny as those flaws might seem to the rest of us. The company says that it wants to promote more realistic standards for their teen and preteen customers.

Read more: American Eagle No Photoshop Aerie Lingerie Campaign | TIME.com http://healthland.time.com/2014/01/18/american-eagle-ditches-photoshop-for-new-lingerie-campaign/#ixzz2qo54cxVS

[democratisphere]

1. NICE!...VERY NICE!

Who needs Photoshop when you look like THAT!

[dballance]

2. I applaud them. /nt

[Ed Suspicious]

3. This is a really good development.

[awoke_in_2003]

4. Oh, the clothing manufacturer...

we have two sims that are used by the other American Eagle, so I was confused for a minute.

[jmowreader]

5. Who needs Photoshop when you have pretty women and lots of makeup?

[morningfog]

7. That is very much the point.

Advertisers, as a practice, photoshop even the "pretty women" with "lots of makeup." It creates not only an unrealistic expectation of beauty, but a wholly artificial one.

[Sarah Ibarruri]

10. Women, these and all others, don't need to be photoshopped. nt

[A HERETIC I AM]

6. Good for them. n/t

[Lilyhoney]

8. Sales ploy.

snip

"But now that so many women are doing their shopping online, using models that look like real women could help consumers make better informed purchasing decisions."




This is being done in hopes to increase on-line sales. Not for any other reason.

Lilyhoney

[Boom Sound 416]

9. Very carefully, nay artfully worded