Firm: Chris Christie wasn’t 1st choice for ads
I guess since none of the really famous people were available, they asked the Governor as a last minute stand in. 
From the article:
Christie didn’t even top the ad team’s initial list of iconic Garden Staters for the ads. But Springsteen and Bon Jovi were on tour and the public relations firm was on tight deadline, so it turned to the Republican governor, according to Josh Zeitz, a senior vice president at MWW.
“Of course, icons are people as well as places,” the proposal notes. “New Jersey gave the world Springsteen and Bon Jovi. Frankie Valli and Queen Latifah. Joe Budden and Redman. James Gandolfini, Anne Hathaway, Joe Pesci, Philip Roth and Toni Morrison. Eli Manning and Shaquille O’Neal. These other Jersey icons are the best ambassadors for the brand. Any successful campaign should lean on their shared affinity for the shore.”
Christie is not listed in any of the three ad concepts put forth, according to that copy of the proposal.
Read more: http://www.politico.com/story/2014/01/chris-christie-jersey-shore-ads-102117.html#ixzz2qK1AQhDa
