Another Goldman Sachs-style rant but this one about Google.
A former Google executive has lambasted his ex-employer in a Goldman Sachs-style rant this week - claiming that the search company has been turned into an 'ad company' obsessed with harvesting people's private information.
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Google+ and me, we were simply never meant to be. Truth is I’ve never been much on advertising. I don’t click on ads. When Gmail displays ads based on things I type into my email message it creeps me out. I don’t want my search results to contain the rants of Google+ posters (or Facebook’s or Twitter’s for that matter). When I search for ‘London pub walks’ I want better than the sponsored suggestion to ‘Buy a London pub walk at Wal-Mart.’
The old Google made a fortune on ads because they had good content. It was like TV used to be: make the best show and you get the most ad revenue from commercials. The new Google seems more focused on the commercials themselves.
Perhaps Google is right. Perhaps the future lies in learning as much about people’s personal lives as possible. Perhaps Google is a better judge of when I should call my mom and that my life would be better if I shopped that Nordstrom sale. Perhaps if they nag me enough about all that open time on my calendar I’ll work out more often. Perhaps if they offer an ad for a divorce lawyer because I am writing an email about my 14 year old son breaking up with his girlfriend I’ll appreciate that ad enough to end my own marriage. Or perhaps I’ll figure all this stuff out on my own.
Read more: http://www.dailymail.co.uk/sciencetech/article-2115393/Google-ad-company-Departing-execs-Goldman-Sachs-style-rant-search-giant-obsessed-harvesting-peoples-private-information.html#ixzz1pCRfFhZP
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