CEO Carolyn Reidy delivers record profits for Simon & Schuster
In her year-end letter to employees, Simon & Schuster CEO Carolyn Reidy said that the publisher is on track to “deliver record profits, a healthy gain in revenues, and our best-ever margins.” Reidy attributed the solid year to the continued publication of award-winning titles plus “the increasing sophistication with which we can reach consumers – either through traditional channels or by our greater use of direct-to-consumer marketing efforts.” With S&S’s digital revenues now at more than 27% of total sales, Reidy said the company has developed “deeper relationships” with its e-book partners and is changing “how we position ourselves as a consumer-facing business.”
Reidy noted that since its spokenword audio program, Pimsleur Language, launched its direct-to-consumer platform in 2012 the unit “had a significant rise in traffic and growth in sales” in 2013. Other new marketing activities led to S&S’s author videos being seen by more than 25 million viewers, and its newsletter subscription base has grown by more than 60%.
http://www.publishersweekly.com/pw/by-topic/industry-news/financial-reporting/article/60478-s-s-on-pace-for-record-profits.html
She's a long time Democrat with donation to Gore and Hillary Clinton for President
http://docquery.fec.gov/cgi-bin/fecimg/?28931462213
What a refreshing change from the Meg Whitmans and Carly Fiorinas of the business world.
