Team Hillary to build on Obama's high tech success.
The network of super PACs functioning as a sort of wink-and-nod Clinton campaign-in-waiting are at the center of the data tug of war. The hub, Ready for Hillary, is working on data initiatives that are unprecedented for a candidate-specific super PAC — let alone one planning for a presidential campaign that’s still two years off. Sources with knowledge of the initiatives describe them to POLITICO as:
1. A 50-state voter file that will merge granular historical data for every registered voter in the country with social media and email information being collected by Ready for Hillary. While the super PAC intends to deploy the new database as early as January to mobilize supporters, its real utility would come in building and executing a model of voter coalitions and messages to win a presidential campaign.
2. A direct mail program that would use Clinton’s likeness and testimonials from high-profile surrogates to raise cash and collect supporter data. It’s expected to launch sometime in the first quarter of 2014, say sources in Democratic direct mail circles.
Clinton hasn’t endorsed Ready for Hillary, but it has at least the patina of a Clinton imprimatur, having won the backing of several high-profile Hillaryland insiders. It’s expected that any data it collects would be rented, swapped or sold to Clinton’s campaign, meaning contracts for the projects — especially the voter file work — are being closely watched as a symbolic foot in the door to the 2016 effort.
http://www.politico.com/story/2013/12/2016-digital-campaign-101180.html#ixzz2oMWRrDuO
