"The Heck with Drone delivery, We've got OWLS"

[n2doc]

Introducing O.W.L.S.
POSTED ON DECEMBER 2, 2013 BY WATERSTONES
We’re excited to announce the Ornithological Waterstones Landing Service, a brand new way to receive your favourite books.

O.W.L.S. consists of a fleet of specially trained owls that, either working individually or as an adorable team, will be able to deliver your package within thirty minutes of you placing your order.

Watch our Press Manager Jon Owls introduce the O.W.L.S. project.

Putting O.W.L.S. into commercial use will take a number of years as it takes ages to train owls to do anything and we only just thought of it this morning.

more

http://www.waterstones.com/blog/2013/12/introducing-o-w-l-s/

[Nye Bevan]

1. Hmmmm. I think they owe royalties to JK Rowling (nt)

[Hekate]

2. What a nice tip of the hat to JK Rowling from a bookseller!

I especially like this part: Putting O.W.L.S. into commercial use will take a number of years as it takes ages to train owls to do anything and we only just thought of it this morning.

Amazon's drone idea is pretty much like that: Self-promoting, pie in the sky, not very likely to ever happen.

[In_The_Wind]

3. Looks like there'll be a few late deliveries.