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The Straight Story

(48,121 posts)
Wed Nov 13, 2013, 02:55 PM Nov 2013

Student sells tinned fresh air from French village

Student sells tinned fresh air from French village

A French entrepreneur has proved it really is possible to sell fresh air. The student has been inundated with orders for €5 tins of "organic" air from his village of Montcuq in southern France. But what is the secret of his not so air-brained scheme?

It all began as a bit of a joke.

In the summer 22-year-old student Antoine Deblay decided to have a crack at selling fresh air from his village of Montcuq in the Lot region of southern France, just for a bit of laugh.

...

It is unique simply thanks to a play on words in French, which means the village is often pronounced as “mon cul”, allbeit incorrectly, which means “my ass”. (In local dialect the q is pronounced so Montcuq is said as (mon cuk).

So when Deblay put an advert on the crowdfunding site “KissKissbankbank” asking for investment to help him sell “Air of Montcuq”, which could translate as "wind from my ass", he thought it would just be laughed off.

But clearly the wind was in his favour and to his surprise he quickly raised the €800 he had asked for, meaning he could go ahead with his project.

http://www.thelocal.fr/20131113/student-sells-tinned-fresh-air-from-french-village

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Student sells tinned fresh air from French village (Original Post) The Straight Story Nov 2013 OP
Well, given that French women buy water to spray on their faces frazzled Nov 2013 #1
Rather like "Sa-rapa-lin" which in French = "Words from my Ass" Hey..it worked here. BlueJazz Nov 2013 #2
Peri-Air, by any chance? Xipe Totec Nov 2013 #3
Yes - classic play on words dipsydoodle Nov 2013 #4
Knew a guy who hawked cigarettes as filters for Los Angeles smog. . . Journeyman Nov 2013 #5

frazzled

(18,402 posts)
1. Well, given that French women buy water to spray on their faces
Wed Nov 13, 2013, 03:03 PM
Nov 2013

(not some new joke or fad; I used to see it when I lived in France in the early 1970s), I guess there are people who would buy this guy's bottled mountain air.

Here, $18 at Drugstore.com



Mon cul!

Journeyman

(15,032 posts)
5. Knew a guy who hawked cigarettes as filters for Los Angeles smog. . .
Wed Nov 13, 2013, 03:13 PM
Nov 2013

and for a time, in the '60s and '70s, they probably were better for you than breathing what passed for "air" here in the Basin.

(barely)

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