Are *you* advertising on Limbaugh?

[Earth_First]

You may be if you are paying taxes...

The non-profit advertising campaigns that are run on radio, television and in print by the Ad Council are run under a federally funded program.

Today, 77 of 86 ads ran on Limbaugh's WBAC synidcate were PSA's sponsored by the Ad Council.

Unless I'm missing something here, we all are advertising on Limbaugh's programming...

[RevStPatrick]

1. Good catch!

So my tax dollars are paying for his Viagra?
I'M PAYING FOR RUSH TO HAVE SEX???

[joshcryer]

2. Wait, almost 90% of his ads today were public funded PSAs?

Do you have a source for that? That's crazy.

But that's also good in a way because that means he's bleeding those coffers dry, and people are getting exposed to a lot of PSAs that otherwise would've taken a back seat.

They'll run out eventually, and then what, he's going to survive on the other 10% of ads? That's like a death knell if true, that almost 90% of his ads today were PSAs!

[Major Nikon]

9. It's over on media matters

They reported that 77 of the 86 ads that aired today were public service ads. 87 if you count dead air as an advertiser. Of the 9 paid ads, 7 have already made arrangements to terminate their ads on the show.

Limpballs is going down like the Titanic.

[joshcryer]

3. Wow, I found the source for the OP, this is EPIC!! RUSH IS TOAST!

Rush Limbaugh’s advertising exodus is deep into its second week, and despite the radio host’s claim that the impact of 50 companies pulling their business has been negligible, listeners in the nation’s largest media market were treated to over five minutes of radio silence where Limbaugh’s advertisers once stood today.

There were four separate instances during this afternoon’s broadcast on WABC 770 AM in New York City where the network fell silent. During the lead in to the show, two and a half minutes of silence was broken up by a single, solitary ad before Limbaugh hit the air. Then, towards the end of the first hour of Limbaugh’s three hour program, a public service announcement was followed by an additional minute of silence before Limbaugh returned. Another minute of dead air came in hour two, and a fifth minute in hour three followed that. A spokesperson for WABC wouldn’t say whether the silence was caused due to a technical glitch or Limbaugh’s fleeing sponsors.

As Media Matters reports, of the 86 ads that made it on the air today, 77 of them were free public service announcements donated by the Ad Council. An additional seven ads were from companies that are in the process of pulling their spots from the show, leaving just two ads during the entire three hour broadcast that were purposefully paid to appear during the program.

http://thinkprogress.org/politics/2012/03/08/441172/rush-limbaugh-radio-silence/?mobile=nc

[shcrane71]

7. Isn't it a cardinal sin in radio to have even a second of dead air? I thought that every second of

dead air cost listeners (especially people driving) who may have been channel surfing.

[joshcryer]

8. FCC 73.1201 is kind of related, actually, got to identify every hour:

http://edocket.access.gpo.gov/cfr_2010/octqtr/pdf/47cfr73.1201.pdf

Of course, Rush isn't entering that level of dead air, but it'd be amusing if it got so bad he had an hours worth of dead air during his show.

[Liberal In Texas]

4. Well, not really.

PSAs are funded by the gov so they can be produced...(made and distributed.)

The gov does NOT pay the stations to run them.

Stations use PSAs to fill holes when a commercial isn't sold for said hole. Stations sometimes produce their own PSAs, but since they can get them free from the Ad Council you'll hear a lot of those.

In years past, stations had to run a quota of PSAs to get their licenses renewed. Probably not so much now since deregulation. But that's another story.

[KharmaTrain]

5. No I'm Not...

PSAs are produced by independent producers...and yes, they're paid taxpayer dollars for their work. Rushbo doesn't get a penny when these air. PSAs are the radio equivelent of a billboard that says "This Sign For Rent". I think it's kinda fun that the dittoheads are forced to hear announcements from the dreaded "guvmint"...

[backscatter712]

6. These PSAs make Rush zero money.

Clear Channel/Premier/EIB/Rush are paid zero dollars for these PSAs.

Radio stations typically use PSAs to fill up ad spots that they couldn't sell.