Dairy Industry Pushing To Expand Definition Of ‘Milk’
SAN FRANCISCO (KPIX 5) – Good old-fashioned milk – packed with protein, calcium and micronutrients – has landed in the middle of a food fight with sugary sodas, sports drinks, even bottled water.
Overall, sales of milk are down a whopping 25 percent since 1975. The dairy industry is now trying to rise to the top with a new plan that focuses on flavored milk like chocolate, strawberry or vanilla.
The plan leaves some with a sour taste in their mouth. The desired target is kids, and while children can greatly benefit from the nutrients in milk, nutritionists are not in support of the plan.
According to a petition filed with the FDA, this plan would change the very definition of what milk is. It would change what’s called the “standard of identify” for milk and for 17 other dairy products.
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“The front of the label is really what helps consumers make decisions quickly,” said Registered Dietician Sonya Angelone, who spoke on behalf of The Academy of Nutrition and Dietetics. “People don’t want to go to the grocery store and spend a lot of time trying to decipher the labels and figure out what’s in there or what might not be in there.”
Angelone said that her organization – the world’s largest group of nutrition experts – is urging the FDA to deny the petition.
full: http://sanfrancisco.cbslocal.com/2013/11/11/dairy-industry-pushing-to-expand-definition-of-milk/
