Limbaugh dismisses flight of advertisers from show
By msnbc.com staff
Update 5:22 p.m. Pacific: Peter Gabriel asks music not be used on show.
Rush Limbaugh returned to his more comfortable role as self-promoter Monday even as more advertisers and two radio stations dropped his show.
The conservative talk show host told listeners to his radio program Monday that advertisers “have profited handsomely from you. These advertisers who have split the scene have done very well due to their access to you, my audience, from this program.”
“They've decided they don't want you or your business anymore. So be it,” he said.
“I reject millions of dollars of advertising a year, much to the chagrin of my hard-working sales staff.
http://bottomline.msnbc.msn.com/_news/2012/03/05/10585745-limbaugh-dismisses-flight-of-advertisers-from-show?ocid=todmsnbc11
**I guess he is so rich, he doesn't need or care about advertisers.
= new reply since forum marked as read
If I recall GM bailed on rushbo in the wake of the Donovan McNabb flap that got him tossed from MNF. GM hasn't advertised with him since. I'm all but certain rushbo has little if any contact about the advertisers on his show except for a request (and of course a "talent fee"
from a sales person to endorse the product.
The truth is radio is at the bottom of the advertising food chain...the list of advertisers that were on his show surely weren't your Fortune 500s...and my bets are all bought at bulk rates not top dollar. Rushbo is a loss leader on many stations that still make most of their revenue in the morning drives and having the rushbo generates buzz for the station. The dilema for Clear Channel is if they yank rushbo, they still have to pay him the remainder of his $140 million dollar deal was well as find a replacement who won't drive away what remains of an audience on dozens of AM stations across the country.
While rushbo may not be concerned about losing sponsors, I assure you at Clear Channel headquarters there's a good case of spastic colon building...
