Are multiple parties necessarily the result of the districts and the
news being gerrymandered? This article got me thinking about that.
When Our News Is Gerrymandered, Too
By DAVID CARR at the NY Times
http://www.nytimes.com/2013/10/12/business/media/when-our-news-is-gerrymandered-too.html
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But cable blowhardism would not be such a good business if there hadn’t been a kind of personal redistricting of news coverage by the citizenry. Data from Pew Research Center for the People and the Press on trends in news consumption released last year suggests people are assembling along separate media streams where they find mostly what they want to hear, and little else.
Fully 78 percent of Sean Hannity’s audience on Fox News identified as conservative, with most of the rest of the audience identifying as moderate and just 5 present as liberal. Over on MSNBC, conservatives make up just 7 percent of Rachel Maddow’s audience.
It isn’t just politicians that are feeding their bases, it is the media outlets, as well. The village common — you know, that place where we all meet to discuss our problems, relying on the same set of facts — has shrunk to the size of a postage stamp, surrounded by the huge gated communities of like minds who never venture into the great beyond.
But if you look past cable, talk radio and traditional media, there is another layer of self-reinforcing messages that may be having an impact. As Eli Pariser described in “The Filter Bubble,” search companies rely on algorithms to predict what users want to see based on past clicks, meaning that users are moved farther away from information streams that don’t fit their ideological bent.
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