Pasta CEO Refuses to Make Ad 'with a Homosexual Family'

[Scurrilous]

<snip>

"Well, this is too bad. Guido Barilla, head of the world's biggest pasta brand, went on an anti-gay rant on Italian radio yesterday, proclaiming that he would never OK a commercial depicting a gay family and that if gays don't like his views "they can eat another pasta."

Barilla pasta is famous in part because of its TV ads, which portray a traditional Italian family living in the quaint Italian countryside—tagline: "Where there's Barilla, there's home." Asked if he'd ever consider replacing that traditional family with a gay one, Barilla scoffed:

I would never do (a commercial) with a homosexual family, not for lack of respect but because we don't agree with them. Ours is a classic family where the woman plays a fundamental role," Barilla, 55, said in an interview with Radio 24 on Wednesday.

(...)

In the interview, Barilla said he opposed adoption by gay parents, but was in favour of allowing gay marriage, which is not legal in Italy. ...

If gays "like our pasta and our advertising, they'll eat our pasta, if they don't like it then they will not eat it and they will eat another brand," he said.

http://gawker.com/pasta-ceo-refuses-to-make-ad-with-a-homosexual-family-1402634960

[Laffy Kat]

1. Well that's cool. I'll just refuse to purchase Barilla.

It's not like there's no competition for the pasta market. What a stupid little man, this Barilla person.

[Puzzledtraveller]

2. He doesn't have to and I don't have to buy his products.

[Myrina]

3. At least 2 other threads in GD about this right now ...

....

[Scurrilous]

4. The first one posted beat me by a minute.

I left mine up because the comments on Gawker are usually pretty good.

[Alamuti Lotus]

5. Are the really offensive remarks in some other snippet of the interview?

Given only the furious and often extremely vulgar responses to his interview, I would assume that he was personally running death squads out of his office and torturing gay couples for sport. That doesn't seem to be the case, perhaps I'm missing something.