4 Examples of How Corporate America is Crushing Social Media
By Joseph Pickett (Business 2 Community)
February 8, 2013
Effective use of social media — such as Facebook, LinkedIn, YouTube, Google+ and Twitter – in your business is essential to maximizing your online sales. Effective social media marketing programs are focused on creating interesting content that encourages readers to share the information with their social networks.
Why should you worry about social networking in your business? Because a corporate marketing message that comes from people you know is much more likely for you to buy into. And, you are much more likely to spread that message to your social network if the message came from a trusted friend.
The Case of Ford Motor Company
There is no better example of the power of social media to revitalize a brand than Ford Motor Company. Ford was hurting big time following the recession that started in 2008, with a major drop in its share price. However, Ford has shown to be very resilient, as it rejected TARP bailouts and truly embraced the power of social media to boost sales.
Ford currently has at least 80 Facebook pages, with more than 14.7 million fans, that they use for various marketing campaigns. Their global head of social media, Scott Monty, gets that people interested in Ford products want to see a lot of diverse and interesting content. That is why the company is constantly tweaking its marketing messages in social media. Ford was recently ranked #9 by OnlineMBAPage.com in a recently published list of the Top 50 Most Social Media Friendly Fortune 500 Companies for 2013.
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