MSNBC Just Had Its Most Dreadful Ratings Period in 6 Years

[grahamhgreen]

Despite a heavy period of news that included the Boston Marathon bombings and the Jodi Arias trial, MSNBC's second-quarter ratings plunged to their lowest level since 2007.

In primetime, MSNBC drew an average of 584,000 total viewers and 196,000 viewers in the key 25-54 age demographic. Those numbers were down 16% and 12%, respectively, from the second quarter of 2012. And they accounted for quarter lows not seen since the fourth and second quarters of 2007, respectively.

The network had seen signs of this coming in some dreadful monthly ratings, particularly in May. The same factors contributed to the network's ratings decline over the full quarter. "The Rachel Maddow Show" suffered its lowest-rated quarter in terms of total viewers since 2008. And June alone was the lowest rated month ever for Maddow in both total viewers and in the 25-54 group.

New host Chris Hayes continues to pull in sluggish ratings for "All In With Chris Hayes," which in its first full quarter on air provided MSNBC with the lowest-rated 8 p.m. hour in the 25-54 demographic since 2006.

Read more: http://www.businessinsider.com/msnbc-ratings-fall-fox-news-cnn-rachel-maddow-chris-hayes-2013-7#ixzz2Y6uGOfNJ

Well, I guess that's what they get for silencing their most liberal voices (Olbermann and Cenk).

What I wouldn't give for the old MSNBC and the promise of what they may have become - a truly progressive voice - instead of sycophantic ramblings for for the status quo of the ruling class.

Let's hope DU does not suffer from the flood of Think Tank personas posting here!

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[silvershadow]

1. And Ed to back-burnered. nt

[mick063]

2. Just watch MSNBC's emphasis on Snowden

instead of the data collection center in Utah, and you get the picture.

They are all about protecting Obama's image.

With every passing recent action the President has made, the alienation of the left has widened.

Folks aren't in the mood to be led by cheerleaders right now.

[monmouth3]

3. I don't think that management shake-up a few weeks back was a good one either..n/t

[jessie04]

4. Gee...whay is the difference between then and now ?? ... Keith Olbermann !!!!

nt

[Cleita]

5. Don't forget taking Ed off during the week too.

Although, he's not as liberal as KO and Cenk, he addresses kitchen table issues the majority of us have concerns about. Sometimes Chris and Rachel are too wonky and inaccessible to many of us.

[okaawhatever]

6. They need to find their way. They were doing good and tried to do better. As in, they wanted more

money. They will come back, hopefully bring back what worked and try to find a new voice. I'm not worried, still supporting them.

[Stinky The Clown]

7. They are owned by the same type of people that own Fox. They are NO paragon of liberalism.

They are a for profit venture. They carry water that needs to be carried.

[targetpractice]

8. I'm perplexed about the current Rachel Maddow show...

...because her style nowadays is basically delivering "very, very" repetitive exposition. For me, it's become frustrating to watch and listen. She reads copy from a prompter copy that is written to simulate off-the-cuff speaking.

It's odd, and I don't remember her always being like that.

Oh, and I miss her friend Kent.

[Cleita]

10. I actually preferred her on radio. She was able to say more of how she

was really thinking on the radio.

[targetpractice]

13. Her show is the only MSNBC show available via audio/video podcast...

I was thinking that her style may be for the audio podcast listeners.

I never listened to her on Air America… Did she speak without a script?

[Cleita]

14. I don't know if she had a script or not but she was more casual, but always informed,

and she joked a lot more.

[lpbk2713]

9. Ya mean the prison shows aren't working for them?

Who knew?

[senseandsensibility]

11. What about Ed?

This drop in ratings coincides directly with his departure from the weekday line-up. Chris Hayes can't touch his ratings, and Ed was the lead-in for Rachel before her ratings began to drop.

[BumRushDaShow]

12. "MSNBC is the #2 Cable News Network in June"

MSNBC is the #2 Cable News Network in June

Written By Amanda Kondolojy

July 2nd, 2013

MSNBC-Logo

via press release:
MSNBC #2 CABLE NEWS NETWORK IN JUNE

"The Rachel Maddow Show" Ranks #2 for the Month and Second Quarter 2013

CNN down double digits from May 2013

Fox News Channel has Lowest Monthly Weekday Primetime Performance in More than Twelve Years

NEW YORK – July 2, 2013 – MSNBC was the #2 cable news network for the month of June, topping CNN and HLN in key ratings categories, according to data from Nielsen. Without big news events to drive ratings, CNN dropped 43% in weekday primetime and 40% in daytime among A25-54 compared to May 2013. Fox News Channel saw the network’s lowest weekday primetime performance among A25-54 in more than twelve years – since August 2001.

For the month, MSNBC weekday primetime (M-F 8-11p) ranked #2 among A25-54 (160,000) and total viewers (577,000). MSNBC also ranked #1 among African-American in both A25-54 and P2+ in weekday primetime. MSNBC also ranked #2 in M-Su primetime (8p-11p) in both A25-54 and total viewers (521,000).

More: http://tvbythenumbers.zap2it.com/2013/07/02/msnbc-is-the-2-cable-news-network-in-june/190115/

Like the stock market, ratings go up and they go down.

Faux Snooze touts what essentially is miniscule viewership as most Americans watch network (even though they may have cable).

[Ricochet21]

15. Boring programming

they don't keep up with the times and think that they can simply address people's intellect and win
it's much more complex than that.
They need to steal some of Fox's ideas, (say what) to succeed because American's have short attention spans.
No, we don't need all the big-bosom blondes. But, a bigger studio appears to have more clout, etc.

F to Fox