Business Week publishes story bashing Apple's new ad campaign.

[onehandle]

Fails to mention that the source for the story is a PR firm working for Samsung.

http://verynicewebsite.net/2013/06/money-well-spent

In years past, Business Week has published stories saying that the iMac, iPods, Apple Store, iPhones, and iPads would all be failures.

I wonder who paid to have those 'news stories' published?

[Bluenorthwest]

1. Their ads are why I don't care for Apple and tend to avoid their products. Sorry.

I really hate their ads, almost all of them. The methods they use make me ill. I will now go read the article you linked to see if it agrees with me.
Link does not open and is not to Business Week....hmmmm.

[kentauros]

2. To be fair,

it is rather sappy in its composition. I've watched it, with the sound off, because that's one of the best ways to determine if an ad "works" in selling the product. What I viewed gave me the sense that it lacked anything that would convince me to even research the product. Happy, satisfied people aren't enough in the details department

[Berlum]

3. To be even more fairer

I -- and millions of others -- luvs me my sappy apple tech.

[kentauros]

6. Okay,

though that says nothing about how well or not a particular ad campaign works. What you're pointing out is brand loyalty, which doesn't normally work as an advertising technique. What you want is to gain new people to become "brand loyal" but they won't be if that's all they see from the company.

Details are more important if you want new people to buy your product.

[Bluenorthwest]

4. We are adults, or I am. I know how they make i Pad. So when they tell me it is 'magical'

and 'empowering' that's too much for me. Active denial of how we make such things is horrific and if there is karma, that is what Jobs is learning now, in his life as an i-slug.

[RevStPatrick]

5. It doesn't look like Bloomberg fooled anyone...

Most of the reader comments are about how Ace Metrix works for Samsung.
More "journalism" by press release.

[HappyMe]

7. It's just a sappy ad.

What's so "magical" and "empowering" about expensive electronics?