Is it time for Ford to lose that ugly blue oval emblem?

[apples and oranges]

Ford's 2013 Fusion would have been on the top of my list were it not for the unsightly emblems on the front and rear. I know that emblem overlays are available through 3rd parties, but that's not an option when leasing.

[DainBramaged]

1. Is it time for you to lose your identity?

I wonder sometime why people who think they understand the car business and the love of cars want to change everything because they don't like the 'badge'.


Why not Coke?

Chevy?


Apple?


They all suck, why not just trash the badges and try new ones to lose brand identity.......


Why did I bother, this is simply absurd.


Have a Pepsi / GE night.....

[MindPilot]

56. I was going to respond to the OP

but you already said it perfectly.

[RedCappedBandit]

2. 'Cause you don't like it? Nah.

[apples and oranges]

18. I think there are millions who are turned off by it

They can keep the gawdy circle on the pickup trucks, but it's time for a new logo on the midsize sedans if they hope to attract younger buyers.

"In an interesting marketing tactic, Ford‘s latest commercial uses an unusual scheme to get attention: it doesn’t mention the brand at all."

[Brickbat]

22. Millions?

Wow.

[GCP]

46. No, just a few like the OP

It's a great idea to get rid of a corporate logo known by millions

[HappyMe]

49. Next up - PBR cans and Apple.

[TheFutureWillCome]

50. millions

that is a pretty big assumption.

[RedCappedBandit]

71. I'm a young buyer; ford is one of the only companies I am looking at for the future.

Same goes to a significant amount of my friends.

[MineralMan]

73. I'm sure Ford will be surprised to hear that.

Perhaps your consumer research firm should be consulted...

[rightsideout]

3. At one time Ford had done a redesign of the logo

But the idea didn't catch on.

[onehandle]

4. It's pretty horrible. But the big gold Chevy emblem on my Camaro isn't much better.

Many Camaro owners cover it with a color overlay.

[Aerows]

6. That's an incredibly

sexy looking car

[onehandle]

8. I get lots of compliments.

The 45th anniversary Camaro is my mid-life crisis car.

Until I get my seventh generation Corvette.

[apples and oranges]

17. I like it.

Tastefully done, IMO.

[DainBramaged]

51. An anniversary Camaro, not many ordered....

[demosincebirth]

53. Must be because it looks like Christian symbol.

[madokie]

5. stupidest thing I've read today

[Union Scribe]

13. +1. I might say all week. nt

[Blue_Tires]

28. if the OP is some kind of prank or inside joke; i'm definitely missing it...

[Puzzledtraveller]

40. What madokie said.

[GCP]

47. Yes

[narnian60]

60. Agreed. Plus

there is nothing wrong with the Chevy emblem on my Camaro.

[donco]

7. Sales up

almost 10% over last year?NAH...i kinda like my blue oval.

[madokie]

14. Yes I do also

We're in the market for a new Focus now. I think we'll rent one for a few days and see how we like it first though. We presently have an Explorer and we're not sure we want to downsize that far or not. Its just my wife and me so its not like we need a big ass vehicle any longer. We have a F150 that takes care of the hauling duties.

[bike man]

19. We bought a Focus about a year ago, and we're both quite satisfied with it. Traded in a

Mercury Sable. Focus is slightly smaller, but even so is easier to get in/out of, and the ride is about the same. Mileage is much better. '93 Jeep Wrangler is our truck.

[Dreamer Tatum]

9. They should lose Aston Martin's grille, actually nt

[Agschmid]

24. Haha right...

Totally stolen... I keep seeing Aston Martin taillights everywhere too!

[galileoreloaded]

45. Now an Aston is a car!

I get to tool around in a Vantage 12 from time to time.

Yummy.

[flvegan]

10. I'd rather an "ugly blue oval" than be behind the wheel of a fucking Camry.

The car built for folks that buy it because it's easier than thinking.

[MADem]

11. It's iconic. I like it. nt

[madokie]

16. Rather have a picture of a Ford as the keys to a toyota or nissan or any of the other japanese made

vehicles.

[LeftyMom]

12. To be fair that car is ugly all over.

[TheDebbieDee]

15. I liked the front grill of the earlier Fusions, too. It looked sportier.

I've got an '06 Fusion and it still runs like the dickens............

[Egalitarian Thug]

20. Is this a joke? n/t

[apples and oranges]

21. Maybe it's a generational thing

The emblem looks too old fashioned on some of their cars.

[Egalitarian Thug]

69. OK. I just never felt that logos made any difference on any vehicle.

Learned something today, thanks.

[Starry Messenger]

23. #firstworldproblems

I'm on my second Ford and I've never even noticed the emblem, lol.

[Agschmid]

25. Thread win.

[piratefish08]

32. I second the motion.

[Tien1985]

79. +1

I'm a millennial and I have no idea why te emblem should make a difference.

[Throd]

26. Put some duct tape over it. Problem solved.

[Tommy_Carcetti]

27. I'm thinking something in Comic Sans, myself.

Or even better, Wing Dings!

[Mosby]

29. the chevy emblem is worse imo. nt

[DoBotherMe]

38. Yes, it is

I agree that both the chevy and ford logos need an update. Dana ; )

[narnian60]

61. Nonsense.

[Mosby]

63. It's really dated

Brushed gold, yuck.

Just screams the 80s.

[narnian60]

66. Cut it out.

Do you honestly think the new Camaro's looks (or any other Chevy for that matter) suffers because of that "brushed gold" emblem?

[cherokeeprogressive]

67. Funny... it screams 1914 to me. n/t

[cherokeeprogressive]

65. The Bowtie is fucking awesome.

[upaloopa]

30. That's been Ford's emblem since the Model T

Last edited Thu May 30, 2013, 01:19 PM - Edit history (1)

I like it. I been buying fords since 1965 bought a 65' mustang just out of high school. Had a good paying job and was a drummer in a rock and roll band. Life was good until I got drafted.
Today I drive a 2013 Mustang. Love that Ford emblem.
But Mustangs don't have a Ford emblem just ponies on them

[Mosby]

68. the model t did not use the blue oval.

[snooper2]

31. This may be the dumbest OP I've ever seen on DU since it's inception

LOL, You WIN!


We do need to fill it up with some even more fail though

[narnian60]

70. Oh, my gosh.

Redonkulous.

[Marrah_G]

33. You didn't buy a car because of the little emblem?

Really?

[tammywammy]

44. +1 n/t

[HappyMe]

34. lol! It's iconic.

Unsightly?

I would think that dependability and decent price would be more of a concern.

[The Second Stone]

35. I owned a Taurus

so I'm not a Ford fan as far as ownership goes, but their cars are, in my opinion, good looking, especially the Mustang since 2005 (although I don't recall the blue oval on it). I approve of the blue oval as marketing. Classic, recognizable, tasteful and consistent. I don't like the emblems of most modern manufacturers, as they all look the same: Lexus, Infinity, Toyota, Honda, Acura, Mercedes.

[cynatnite]

36. *yawn* waste of time. n/t

[AndyA]

37. I like Ford's Blue Oval

It's been around a long time, and lots of people recognize it and can identify Ford cars because of it. At one point in the sixties, it had a black background and appeared on the door sill plates. Perhaps if the background were color-keyed to the car paint, it would blend in better and not stand out so much.

It's a much better design than some of the others.

[Greybnk48]

74. I like it too! Leave it alone! n/t

[quinnox]

39. No, it's fine. But let me guess, you want a big and racy + gaudy emblem, maybe a stylised "F"?

[GoCubsGo]

41. I don't think it's ugly at all.

Not a damn thing wrong with, IMHO.

[Bombero1956]

42. The Mustang does not have the Ford blue oval badge

Depending on the model it has either the running horse or the cobra on the front grill. My 2006 convertible and my 1999 coupe didn't have them either.

[apples and oranges]

54. Exactly!

There are some models where the blue oval ruins the look of the car. I think the Fusion is the perfect example of one that should have a unique symbol like the mustang does.

[JNelson6563]

43. I like it.

The ones I don't like are on foreign cars.

Julie

[Mopar151]

48. Unsightly? Do you have examples of better?

As a lifelong fan of the blue oval, I gotta ask - what is your real issue? Can you not convince some fool that it's a 'Yota or a Beemer, maybe? Granted, the blue oval logo has been around so long that it looks a little "retro" - but some older Fords are so iconic that they are being reproduced 80 years+ later - maybe some legacy and history is a good thing.

[HooptieWagon]

52. You won't buy a car because of the logo design?

That makes as much sense as hating the President solely for being black.

The blue oval might be the most iconic logo in history. It's certainly not ugly... I suspect the OP's objection is more status-related than appearance-related...

[apples and oranges]

55. Analogy fail. Look at the pics in the OP

the blue oval does not mesh well with the look they're going for. It's that simple.

[HooptieWagon]

62. I disagree.

The badges aren't that big. Its making a mountain out of a mole-hill, which is why I think the objection is status-related rather than appearance-related.

It would be easy enough to remove the badges, or to paint the blue white with an artists brush...but hell, someone would have to be pretty silly to go to all that trouble.

[apples and oranges]

78. Hate to beat a dead horse but, simply google "ugly ford emblem"

and you'll see that there are companies selling overlays to cover the Ford emblem. Yes, people are going through a lot of trouble to cover the logo.

[HooptieWagon]

80. Just as there are people who stick Lexus badges on their Toyota,

Or add an M Badge to their BMW. Theres always shallow peep who are more concerned with the badge than the substance. Thats why counterfeit goods are sold.

[L0oniX]

57. It's so ugly ...even vandals won't steal them.

[reflection]

58. Cars in general are becoming flat and oval

I say they're catching up to the Ford logo, which was ahead of its time.

[mitchtv]

59. It is not " service effecting"

Don't fix it!

[cherokeeprogressive]

64. Nnnnnnope

[MineralMan]

72. I can think of a million things more important than

the appearance of a logo, when it comes to a car buying decision.

Perhaps you're looking too closely, eh?

[taught_me_patience]

75. Completely agree... it looks terrible

especially on this car. It'd dowdy and old fashioned on a very modern looking car. The best emblem, imho, is the Mercedes three star sticking out of the hood of the e-class.

[MrSlayer]

76. Really? This is your problem?

What a vacuous post.

[justanidea]

77. You could just get a piece of fishing line and a hairdryer

It takes about 5 minutes to remove them.