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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsSalt Sugar Fat: How the Food Giants Hooked Us
In Salt Sugar Fat, investigative reporter Michael Moss shows how executives and food scientists at Coca-Cola, Kraft, Frito-Lay and Nestle are well aware that sugary, fatty and salty foods light up the same pleasure centers in our brains that cocaine does. Though they avoid using the word addictive, they knowingly concoct crave-able foods that have a high bliss point of sugar and hefty mouthfeels of fat. At the same time, they employ insidious tactics to keep their heavy users using and to hook new consumers, especially children. If you had any doubt as to the food industrys complicity in our obesity epidemic, it will evaporate when you read this book.
Moss is devoted to showing us how ruthless these companies are at exploiting our built-in cravings for salt, sugar and fat, aggressively marketing junk food not just to children but to the poor. The class division becomes even more apparent when Moss asks food scientists and executives at these companies if they drink soda or feed their kids Cheetos and Lunchables (prepackaged trays of bologna, cheese and crackers). They dont. When Moss sits down with Howard Moskowitz, the man who reinvented Dr Pepper, to taste his signature drink, Moskowitz demurs: Im not a soda drinker. Its not good for your teeth.
Big Food executives know that eating products like these causes severe health problems, and yet they work hard to make them as irresistible as possible. Moss fills his book with a host of damning examples. Coke regularly preys on the poor and refers to its most loyal customers in places like New Orleans and Rome, Ga. as heavy users. In Brazil, the company wins over new customers in impoverished favelas by repackaging its sugary beverage into smaller, 20-cent¢ servings. Most of us know that Coke and Frosted Flakes contain unhealthy amounts of sugar. But Moss reveals that, eager to increase sales, companies are lacing once-wholesome foods such as yogurt and spaghetti sauce with astonishing amounts of sugar and sodium. According to Moss, Yoplait contains twice as much sugar per serving as Lucky Charms, and half a cup of Prego Traditional spaghetti sauce has as much sugar as three Oreos (not to mention one-third of the daily salt intake recommended for most Americans).
Every time the public wises up and stops buying an unhealthy product, the industry speedily reacts, launching enticing new products to lure the newly health-conscious consumer back. For instance, in the 1980s, consumers heeded advice from nutritionists to reduce their intake of saturated fat and salt by not buying bologna. In response, Oscar Mayer invented Lunchables, a convenient meal replacement still containing bologna. Cleverly marketed to harried working moms and priced affordably (yet loaded with high levels of saturated fat, sodium and even, in some versions, sugar), Lunchables were and still are a huge hit. Convenience, it seems, overrides parents health concerns, and companies know this all too well.
http://www.washingtonpost.com/opinions/salt-sugar-fat-how-the-food-giants-hooked-us-by-michael-moss/2013/03/22/50d0dc06-8768-11e2-9d71-f0feafdd1394_story.html
Viva_La_Revolution
(28,791 posts)it's one of those that I can only read a few minutes at a time cause I get grossed out or pissed off.
Stuart G
(38,434 posts)Let us add this...simple fact...eating this crap is the single leading cause of death in the USA right now...we have 110 million obese in the this country with about 200 million overweight..2/3..of us..including me..
This one overeating and obsitiy..and its links to heart disease..............
..in two years... killed more than Iraq War, Afgan War..and auto deaths combined..
Lysistrada
(20 posts)It looks like something I would be interested in..thanks
Redfairen
(1,276 posts)GeoWilliam750
(2,522 posts)Fruits, vegetables, basic protein, basic carbs - no processed foods. A diet of these initially tastes rather bland, but after a few weeks, a bite of highly processed foods is almost painfully sweet, salty, or savoury.
Cha
(297,298 posts)for longer.
thanks Redfairen