RIM/Blackberry embracing insanity in its final waning days.
Yes. Lame Saturday morning cartoon characters will save them.
Youve got to hand it to RIM. The company has been through the wringer over the past year. Some loyal users have departed to other manufacturers, their stock price has fallen (currently at $17.02/share), and recently their co-CEOs stepped down. With all this said, RIM has no debt and plenty of cash in the bank, over 75 million subscribers and a new CEO who hopefully has a solid plan. Its known that the company wants to attract a new consumer-focused audience. Thorsten Heins, RIMs new CEO, plans to hire a new CMO and it seems like the new marketing efforts have already started. The Be Bold initiative kicked off on New Years, but the cartoon characters are new. There are four of them:
GoGo Girl, The Achiever: Saving the day with a brilliant strategy
Justin Steele, The Advocate: Always ready to stick up for his friends
Trudy Foreal, The Authentic: Not afraid to call it as she sees it.
Max Stone, The Adventurer: Able to jump out of a plane
(would have been good for those two drunk RIM employees)
http://mobilesyrup.com/2012/01/30/rim-creates-4-cartoon-characters-to-spread-the-be-bold-message