Toyota Joins GM in Showing Auto-Quality Gains in Study
Toyota Motor Corp. led automakers with the fewest problems reported by U.S. owners of its three- year-old cars, while General Motors Co. and Honda Motor Co. also fielded models that topped their segments in long-term quality.
Toyotas Lexus luxury nameplate led the industry for the second straight year, its namesake brand tied for third, and seven of its models topped their segments. Strides by Toyota, GM and Honda helped reduce the industry average for problems per 100 vehicles to 126, the fewest in the 24-year history of J.D. Power & Associates Vehicle Dependability Study. The latest edition of the study was released today.
Automakers ability to retain their customers hinges on the reliability of their vehicles, Westlake Village, California- based J.D. Power said in a statement. The researcher said 54 percent of owners who experience no problems with their vehicle stick with the same brand on their next purchase. Just 41 percent are loyal if they report three or more problems.
By combining our consumer research with trade-in data, we see a clear correlation between dependability and loyalty, David Sargent, vice president of global automotive research at J.D. Power, said in the statement.
More...
http://www.bloomberg.com/news/2013-02-13/toyota-joins-gm-in-showing-auto-quality-gains-in-study.html