General Discussion

RandiFan1290

(6,233 posts) Thu Jan 24, 2013, 07:34 AM Jan 2013

How are charter schools buying TV and mailer ads?

I just received a glossy mailer advertising a new charter school in West Palm Beach. Then I see a new fancy TV ad for the same school. How the hell can they afford expensive ad campaigns for these schools? Isn't this public money from an already strapped system?

2 replies

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How are charter schools buying TV and mailer ads? (Original Post) RandiFan1290 Jan 2013 OP

Kick before heading to work RandiFan1290 Jan 2013 #1

One of them used to be one of our biggest client. Atman Jan 2013 #2

RandiFan1290

(6,233 posts)

1. Kick before heading to work

Reply to RandiFan1290 (Original post)

Thu Jan 24, 2013, 08:34 AM

Jan 2013

Has anyone else seen these ads in their area?

Atman

(31,464 posts)

2. One of them used to be one of our biggest client.

Reply to RandiFan1290 (Original post)

Thu Jan 24, 2013, 08:38 AM

Jan 2013

They always did huge, full color direct mail pieces, with professional photography. We had two or three direct mail projects going for them at any given time. I won't mention the school's name, but the founder has been discussed on DU many times. We created their brand, their identity, helped build them into a major force in the biggest educational "market" in the U.S. They fired our firm when they brought in a new marketing director who happened to have a family member in advertising. Nice people. Not.

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