Nielsen to Buy Arbitron for $1.26 Billion

[Newsjock]

Source: New York Times

Nielsen Holdings said on Tuesday that it had agreed to acquire Arbitron, the radio ratings company, for $1.26 billion.

The offer of $48 a share in cash for each outstanding share of Arbitron represents a premium of 26 percent to Arbitron’s closing price on Monday.

The deal will unite two of the best-known measurement companies in the television and radio industries. More than 50 years after their creation, the Nielsen ratings still help determine the fate of many American TV shows. And Arbitron has been one of the top radio ratings watchers for decades.

Read more: http://dealbook.nytimes.com/2012/12/18/nielsen-to-buy-arbitron-for-1-26-billion/

[musiclawyer]

1. Neither is accurate

They are like old school pollsters: Wrong

I have Apple TV and spotify And can glimpse into the future of ala carte TV and radio

I would be surprised if these guys exist in another generation