For those wondering who hired Mc Daniels at NBC

[drray23]

NBC News on Friday announced that it had hired Ronna McDaniel, the former Republican National Committee chair who has repeatedly attacked the network and its journalists, assailed the news media as “fake news” and promoted false claims around the 2020 vote, as an on-air commentator ahead of the 2024 presidential election.

“It couldn’t be a more important moment to have a voice like Ronna’s on the team,” Carrie Budoff Brown, senior vice president of politics at NBC News, said in a memo to staff.

https://www.cnn.com/2024/03/22/media/ronna-mcdaniel-nbc/index.html

and here is her wiki page:

https://en.wikipedia.org/wiki/Carrie_Budoff_Brown

She is a journalist who rose through the rank and the former editor of politico.

Seems out of character for somebody who is on the board of director of an organization dedicated to promote journalistic integrity (see the wiki bio).

[bucolic_frolic]

1. I don't know why an editor would be good at corporate management.

She didn't read the political landscape very well.

[RussBLib]

2. If Brown hired her....

Brown should be either fired or demoted and not allowed to hire again.

Consequences.

[Fla Dem]

3. I wouldn't think she made this decision entirely on her own.

There are many different executives that were probably involved. However, there will no doubt be a singular person that will have to take the blame and be terminated.

https://www.nbcuniversal.com/leadership

[drray23]

4. its very likely indeed that others were involved.

She wrote the memo to the staff so she was involved but probably it had to get signed off by higher level executives.

[stopdiggin]

6. it was. and it's been reported that there was wide concensus

(and virtually no push-back?) from executive ranks.

Once again, the decision was based around viewership numbers and personal draw (flamboyant character?) - with the thought of attracting Republican eyes. What clearly did not enter the calculus in any measure at all - was any factor of journalistic integrity or ethic. But then, in today's world - how exactly does one attract the Republican base?

Dan Rather's comment

Dan Rather, X, 03/25/24 4:05pm
I’d like to weigh in on NBC news' recent decision to hire Ronna McDaniel. By giving her a platform, NBC has given legitimacy to the lies she helped the former president spread. Now we come to the why. Why would NBC News hire someone as controversial? Here’s the reason: News gathering is a business, and the networks have prioritized widening their audience. They feel the need to show their Republican bona fides by hiring conservative voices. But that is the crux of the problem. Which Republicans? Trump loyalists who are election deniers and January 6 apologists? To me, that doesn’t seem like the answer. .....

[Think. Again.]

5. You wrote...

"Seems out of character for somebody who is on the board of director of an organization dedicated to promote journalistic integrity"

Have you noticed the general level of integrity held by journalism in the past few decades?

[UTUSN]

7. Wouldn't Peruvian-Cuban-American Cesar CONDE have had to sign off?

*******QUOTE*******
https://www.democraticunderground.com/100218812479
LiberalFighter (50,457 posts)
"No organization, particularly a newsroom, can succeed unless it is cohesive and aligned," NBCUniversal News Group chairman Cesar Conde wrote in a Tuesday memo. "Over the last few days, it has become clear that this appointment undermines that goal."

"Our initial decision was made because of our deep commitment to presenting our audiences with a widely diverse set of viewpoints and experiences, particularly during these consequential times," he continued. " [W]e will redouble our efforts to seek voices that represent different parts of the political spectrum."

UTUSN
https://en.m.wikipedia.org/wiki/Cesar_Conde
.... In October 2013, Conde joined NBCUniversal as Executive Vice President to oversee NBCU International and NBCU Digital Enterprises.[14]  Prior to NBCUniversal, Conde was the President of Univision Networks and served in a variety of senior executive capacities at the company.  He is credited with transforming the Spanish-language media company into a leading global, multi-platform media brand.[15] 

Conde served as a White House Fellow for Secretary of State Colin L. Powell from 2002 to 2003.[16] He also worked for StarMedia Network, the first internet company focused on Spanish and Portuguese-speaking audiences globally, and in the Mergers & Acquisitions Group at Salomon Smith Barney.[citation needed]

Conde serves on the board of directors of Walmart (NYSE: WMT) and PepsiCo (NASDAQ: PEP).[17] He is also a Trustee of the Aspen Institute[18] and the Paley Center for Media.[19] Conde is also a board member at the Council on Foreign Relations and a Young Global Leader for the World Economic Forum.[20] He holds a B.A. with honors from Harvard University[21] and an M.B.A. from the Wharton School at the University of Pennsylvania.[22] 

Early life
Cesar Conde was born in New York, NY and grew up in Miami, FL. His father, Cesar A. Conde, is an immigrant from Peru and his mother, Maria Conde, is an immigrant from Cuba. He is the oldest of three brothers.[23] ....

*****UNQUOTE******

[jalan48]

8. Our world is becoming more Orwellian by the day.

In November 2023, Budoff Brown was named as the Chair of the Board of Directors for the International Center for Journalists, a non-profit dedicated to promoting journalistic integrity.[13]

Budoff Brown in March 2024 in a memo to staff announced the hiring of Ronna McDaniel as an on-air commentator, stating "It couldn’t be a more important moment to have a voice like Ronna’s on the team.”

https://en.wikipedia.org/wiki/Carrie_Budoff_Brown

[Wonder Why]

9. What an imbecile! No wonder everyone hates the media. Their managers don't have a single brain when added up.

[maxrandb]

10. Former editor for "Dems in Disarray"...err...I mean Politico