Could somebody explain this?

[jumptheshadow]

I'm on Facebook every day, being a member of the LGBT+ Grief group (which serves widows and widowers and is quite good). I'm also an avid reader of several cat groups, a cooking group and a couple of the local community boards.

Today I noticed a new advertiser on my Facebook feed: Gavin Newsom. I find his presence there interesting. Why would he be dropping a dime on an obvious Democrat who lives in NJ within a 10 mile radius of NY and PA? What benefit would he get in preaching to the choir this early before the election he's going to run in? It almost seems redundant. I'm voting for Gov. Whitmer, if she doesn't run then I'll scrutinize one or two other people -- you included. In the meantime, hang in there, you'll be in the thick of things soon enough.

[AltairIV]

1. 2028

[elleng]

2. He supports Democratic candidates and issues.

[Srkdqltr]

3. I don't think you were chosen particularly. If you look at or buy something the adds will be on Facebook.

[jumptheshadow]

4. You're correct about something

I don't believe I was selected individually. I believe was chosen for the political advertising because of a page I visited, or by something I wrote, or by demographics. It might be my age -- definitely senior; my love of content featuring cats, Buffalo Bills, food recipes. Or my location -- about 70 miles away from NY. Or my interest in religions. Or my friends, who come from all over the world.

I have coordinated Facebook campaigns for a business. And I knew how to snare customers using demographic data; home neighborhood information; education; interests and hobbies; spiritual beliefs.

What interests me in this campaign is the timing of it. Perhaps Gov. Newsom is trying to secure the early lead over the rest of the field for 2028. Maybe he's reminding the East coast that he is running and acquainting us with some of his areas of expertise. I would think it's kind of a big deal if any of the proposed candidates are taking steps -- even little steps-- in crafting a strong run in 2028 with the tools that are available.

[Srkdqltr]

5. Ok i misunderstood