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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsBlack Friday mayhem is not a spontaneous exposé of consumerism, it is advertising
Last edited Fri Nov 23, 2012, 03:03 PM - Edit history (1)
These annual mini-riots are designed. They are a passion play designed to promote consumerist frenzy in the general populace.
To some of us these things have the message "consumerism is insane." But to most people the deeper message is that the herd is facing scarcity.
Consumer goods are given the emotional weight of UN food and water shipments in a disaster-torn land. If people are willing to riot to get what is in that storehouse then you owe it to yourself, to your family, to get what is in that storehouse!
A business would prefer to avoid deaths and arrests, but wants enough chaos to be on the news. It's a tightrope walk.
This Victoria's Secret did it just right:
http://www.kshb.com/dpp/lifestyle/holiday/black-friday-2012-rush-at-victorias-secret-pink-at-oak-park-mall-in-overland-park-kan
A remarkably photogenic mob of young women want $12 yoga pants. Nothing violent happens. But the story makes the news and it promoted by Drudge with "Thousands storm VICTORIA'S SECRET"
The TV news story doesn't feature any of the promised mayhem. It does, however, feature a full discussion of the fine products at Victoria's Secret and how good the prices are.
It is an ad.
And the one type of news that is most reliably fake is local news that promotes local retail. It is a service provided the advertisers.
cthulu2016
(10,960 posts)cthulu2016
(10,960 posts)Manifestor_of_Light
(21,046 posts)He was Sigmund Freud's nephew, and started the modern advertising and PR business by applying Uncle Siggy's insights into the fears and motivations of people to propel people to buy stuff.
Also read up on Noam Chomsky about consumer behavior.
HiPointDem
(20,729 posts)Fumesucker
(45,851 posts)Free advertising is better and more effective than paid advertising.
malaise
(269,200 posts)All of consumerism is advertising