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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsApplebee's tries to spin back into Consumers Good Graces
After what could only be considered a massive public relations nightmare last week, Applebees is trying to spin its way back into customers hearts. And wallets.
Fox Business Network reported recently that Zane Tankel, CEO of Apple-Metro, an Applebees franchisee group for the New York City area, said that Applebees wont hire more people because the Affordable Care Act would cost the company some millions of dollars. Consumer anger erupted nearly immediately and brought with it a Twitter hashtag calling on consumers to #boycottApplebees. And its not just this unfortunate business: Papa Johns CEO is under fire this week, as well, for saying he is going to cut all employee hours due to mounting costs (mounting costs of 14 cents per pizza) from the Affordable Care Act.
Now, Applebees has released a statement in a desperate move to distance themselves from Tankel:
Recent public comments by one Applebees franchisee about the possible implications of the ACA on jobs within his individual company were not the views or opinions of either Applebees or other franchisees, although we respect his right to speak freely as an American.
Applebees International President Mike Archer also claims the company recognizes that affordable health care is a critically important issue facing our country and continues:
Because final regulations and guidance are still pending from government agencies regarding the Affordable Care Act (ACA), exactly how our franchisees will implement the law when it takes effect in 2014 is still uncertain. However, we do know that our franchisees will comply fully with the law and take every measure possible to continue doing right by their employees the lifeblood of their businesses. Applebees franchisees have always led their companies as responsible, caring employers, and implementation of the new law will be consistent with that commitment.
To the more dubious eye, this simply seems like a case of public conservatism gone horribly wrong. Maybe Tankel did speak completely of his own accord. But then again, maybe Applebees recognized that some serious damage control needed to be done to maintain their customers and even more importantly, their bottom line.
http://www.addictinginfo.org/2012/11/12/applebees-tries-to-spin-back-into-consumers-good-graces/
ASSHOLES!!
Dawson Leery
(19,348 posts)quakerboy
(13,921 posts)Any number of calories, large or small, that taste bad are bad, unless you happen to be malnourished.
ChisolmTrailDem
(9,463 posts)to hold my local Applebee's responsible for what some 'bagger franchisee said in some other state.
I will be watching them though i.e.: ACA.
Canuckistanian
(42,290 posts)Hey, if you make controversial statements based on falsehoods, prepare to be called on it.
And don't expect consumers to be sympathetic.
russspeakeasy
(6,539 posts)NRaleighLiberal
(60,020 posts)riblets. ended up driving the porcelain bus for days. No more riblets, or Applebees since then! As if I needed another reason to avoid them.....
dlwickham
(3,316 posts)the Applebee's president is correct in what he said
sheshe2
(83,901 posts)Companies everywhere do this. They then expect the other workers to 10 times more for no extra pay! It's not about the workers! It's about the bottom line!
tblue
(16,350 posts)We win again.
sheshe2
(83,901 posts)I had my own boycott of Target when their CEO started spouting off about Gay issues.
I so love all the videos about the Flash Mobs! They were awesome! Guess what Target backed off too.
Just say NO to bullies!
daleo
(21,317 posts)It is interesting that seems to be the case so soon. I think it shows how quickly people have decided that they like more and better public healthcare. There is probably plenty of nascent support for further improvement.
marezdotes
(110 posts)From now on it's only "mom & pop" places for us. I'm done with Macy's too.
Cracklin Charlie
(12,904 posts)Some guy who owns 20 franchises in New York could shoot off his mouth about something stupid without the approval of the parent company. That does mean that he speaks for the parent company. The parent company then should do the right thing and make sure that potential customers realize that this is not the position held by the parent company. Having said that, it would be entirely appropriate to boycott that franchisee's restaurants, for his disrespect for his employees.
In the interest of full disclosure, my company has done quite a bit of work for Applebee's International, and I never found them to be any thing but above board, and respectful to me as a vendor of theirs. Having also done some work for franchisee groups, I could not say the same thing about them.
Tigress DEM
(7,887 posts)catbyte
(34,451 posts)Teabagger just like them. Then came Election Day and, whoopsie, hello! They discovered that over 62,000,000 refused to drink the GOP poison and now their asses are in a sling.
The news every day just keeps getting better and better.
Arugula Latte
(50,566 posts)Seriously, are they stuck in 1994 or something?
JeffHead
(1,186 posts)Talk shit, expect to get shit in return.
Tigress DEM
(7,887 posts)TheBlackAdder
(28,211 posts)ffr
(22,671 posts)What a dunce! There's no way this will not hurt every Applebees, as well as, corporate. I'm sure there's a written contract forbidding propelling negative publicity upon the brand and penalties for such negligence. Watch the lawsuits fly and rightfully so. I hope this dunce, Zane Tankel, CEO of Apple-Metro, gets what's coming to him.
mzteris
(16,232 posts)From this one franchisee ass.
Poor papa john can't do that though.
TheBlackAdder
(28,211 posts)The whole part of being a franchise operator is that you give up certain operational rights to the franchiser.
Applebees should be able to set the guidelines for the business operation and dictate the terms of implementation.
xfundy
(5,105 posts)Via phone and email:
I refuse to eat anywhere the food handlers and servers don't have healthcare or healthcare insurance. Especially when they're paid so little they can't afford to take a sick day.