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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsRomney Camp Retooling Campaign After Latest Setback
BOSTONCalling it a small bump in the road, sources within Romney headquarters announced plans Wednesday to readjust their campaign strategy following their candidates loss of the 2012 presidential election to Barack Obama.
Obviously the defeat yesterday was tough, but were confident we can get right back on track and win this thing in the end, said Romney campaign manager Matt Rhoades, adding that the GOP candidate wont be giving up just because of one bad day. The country simply cant survive another four years of President Obamas failed policies and broken promises. We just have to regroup, reconfigure a few things, and continue spreading our message to the American people that the man to lead this country forward is Mitt Romney.
Were in this for the long haul, Rhoades continued. So were not going to let something minor, like not getting enough votes in the electoral college, set us back.
According to sources, Romney plans to run fresh attack ads next week in several of the swing states he lost, including Ohio, Iowa, Wisconsin, and Pennsylvania, and his campaign has already scheduled additional rallies and fundraising dinners across the country.
The Romney team will also reportedly launch a comprehensive social media campaign aimed at engaging voters under the age of 30, and will continue targeting female and minority voterskey demographic groups the candidate struggled to win over before they cast their ballots on Tuesday.
Regardless of what the numbers said last night, we meet thousands of people every day who are sick and tired of the direction the country is headed in under the Obama administration, Rhoades said. So were planning to ramp up our efforts and get back out there, because this isnt over yet. I honestly think we have a shot at Pennsylvania.
Rhoades confirmed that while the campaigns message will remain the same, Romney will now take a more aggressive approach as he reaches out to Americans who voted for Obama in the presidential election, namely by promoting the specifics of his five-point plan for strengthening the economy and creating jobs.
In addition, Rhoades stressed that despite yesterdays small disappointment, everyone in the Romney camp is optimistic that the former Massachusetts governor can once again regain momentum and win the White House.
The presidential race is a marathon, not a sprint, Rhoades said. That whole 47 percent thing was a bit of a blow, but we still managed to come back strong afterward. Sure, we may have lost some ground in the past 24 hours, on Election Day, but there are many more days to come. When all is said and done, we know Mitt will come out on top.
http://www.theonion.com/articles/romney-camp-retooling-campaign-after-latest-setbac,30282/
DCKit
(18,541 posts)Anthony McCarthy
(507 posts)The media are already spinning things so that it's Democrats, THE WINNERS, who are being pressured to cave in to Republicans. It's no time to go soft on them.
Anthony McCarthy
(507 posts)He was in charge of both the losing Romney campaign and was involved in the losing Scott Brown campaign. I hope it's an indication that his style of vicious, cynical campaigning has lost its effectiveness. Maybe he'll go back to tabloid journalism where he started. The guy was a total pile of shit, so you can see how he'd fit right in with today's Republican politics.