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Study: Americans Roundly Reject Tailored Political Advertising as Politicians Embrace it
http://www.asc.upenn.edu/News/PressDetail.aspx?id=108A large majority of Americans are dead-set against the practice of tailored political advertising at the very time in the 2012 election that the activity is seeing unprecedented growth. In fact, a high percentage of Americans dislike tailored political advertising so much they say their likelihood of voting for a candidate they support would decrease if they find out the candidate engages in it.
That is one of several eye-opening results from the first national survey on tailored political advertising, conducted by a team of researchers at the University of Pennsylvania’s Annenberg School for Communication. Among the findings:
Fully 86% of Americans say they do not want “political advertising tailored to your interests.” The number is far higher than the still-quite-high proportions of the population who reject other forms of tailored communication: “ads for products and services that are tailored to your interests” (61%), “news that is tailored to your interests” (56%), and “discounts that are tailored to your interests” (46%).
PDF of the article here: http://www.asc.upenn.edu/news/Turow_Tailored_Political_Advertising.pdf
