TPM: How Democratic Ads Are Exploiting Romney’s ‘47 Percent’ Moment
How Democratic Ads Are Exploiting Romney’s ‘47 Percent’ Moment
Benjy Sarlin September 29, 2012, 8:36 AM 7376
The usual sports metaphors barely do justice to how easy it is, in theory, to build an attack ad around your opponent demanding half the country “take personal responsibility and care for their lives.” Softball pitch down the plate? Kickball, maybe? Tee ball?
Evidence is mounting that Mitt Romney’s leaked remarks about how 47 percent of Americans see themselves as “victims” are doing significant damage to his campaign both nationally and in key swing states around the country. While the hidden camera video has gotten plenty of play on its own in the press, Democrats are piling on as much as possible with a growing number of attack ads.
The degree of difficulty may be low, but the current body of ads connect Romney’s quotes to an impressive array of themes in a very short amount of time. Here’s how Democrats are using the hidden camera footage as a Swiss Army knife of messaging.
Videos at link~
snip//
“Rather than callously writing off half the nation, we’re both giving voice to those ‘victims’ Romney scorned and clearly telling those who have worked hard and paid their fair share exactly what kind of President our opponent would be,” Obama campaign spokesman Adam Fetcher told TPM.
This is clearly the angle that worries Romney the most based on his own recent ads. The Romney campaign has reportedly replaced all of its ads in nine swing states with a personal spot in which the candidate says he and Obama “both care about poor and middle class families — the difference is my policies will make things better for them.”
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