Trump deploys YouTube as his secret weapon in 2020

[Nevilledog]

https://www.politico.com/news/2020/09/06/trumpyoutube-election-comeback-408576

In 2016, Donald Trump’s campaign cracked the code on Facebook as a campaign tool — gaining an advantage over Hillary Clinton that was little noticed at the time but helped propel him to victory.

This time, the president is betting big on YouTube.

Most campaigns merely post their television spots on the site. Trump's YouTube channel, however, is a voluminous and unique collection of news, campaign ads and original web shows. Negative ads like "Don't let them ruin America" are paired with livestreamed series such as "Black Voices for Trump: Real Talk Online!" and "The Right View." The campaign uploads and then tests hundreds of short videos of the president speaking, while also posting news clips about things like the jobs report and the recent Serbia-Kosovo deal.

As Trump’s reelection effort pulled back on television advertising over the past month, it is pouring money and staff time into Google’s video platform. The campaign and its joint fund with the Republican National Committee have spent over $65 million on YouTube and Google — about $30 million of it since July. Joe Biden and the Democratic National Committee joint committee, by comparison, have spent about $33 million on YouTube and Google during the entire campaign. (Google doesn’t provide an exact breakdown of the spending, but the Trump campaign said most of the money was for YouTube as opposed to search ads.)

*snip*

[Thekaspervote]

1. When you see ads for dotard click on them!! Opening those ads costs them $2-5 a click

We waste their advertising dollars and it gives them false numbers and screws with data mining.

You can only open them once every 24 hrs for it to cost

Get to clicking!!!

[smirkymonkey]

13. Good to know!

I will be sure to join in. I use You Tube a lot for music videos, comedy and sleep relaxation tapes, and have seen a lot of these ads. Mostly I have ignored them, but I will click on them in the future. Thanks!

[ancianita]

14. Thanks! I just usually "skip ads" because I'm instantly nauseated.

I don't understand how it costs them, though. How did you find out?

I thought they bought the ad time up front, no? Then they recoup their money when we click on them?

That's how I thought it works, anyway, that they waste their ad buy if we don't click on them.

Just wondering, since I'd love to make his campaign even more 'broke' than it claims it is.

[RKP5637]

2. Practically every time I pull up something on Youtube it's filled with Trump ads ... and ones

tearing down Biden.

[Thekaspervote]

3. See post #1

[RKP5637]

5. Yep, will do! However, the ones I see are already embedded into the Youtube stream on Roku

from Youtube as Google is doing with many things now.

[honest.abe]

4. I've seen a bunch of anti Biden vids on YouTube which automatically popup.

It’s incredibly annoying. They must have paid a ton of money to force those ads to show up like that.

[RKP5637]

6. Yeah, that's what I'm getting too. They are already embedded into the Youtube

stream of whatever you're watching.

[honest.abe]

7. Hopefully the Biden team can counter this somehow.

I’m sure it’s having an impact.

[RKP5637]

11. They're doing the same thing here now with Biden ads!!!!!!!!!!!!!!! Yea!!!!!!!!!!!!!!

[honest.abe]

12. Yes, I saw that too!

I hope they keep it up.

[ancianita]

15. Biden is almost in every YouTube video I pull up, which is at least ten times a day.

The content and production values of his ads are so much classier, too. He's blowin' it up, from what I can tell.

[honest.abe]

16. Yes, things have changed recently. Previously it was all anti Biden.

Now I see mostly pro Biden ads.

[ancianita]

17. It's great, isn't it?

[msongs]

8. smart move. is biden using it as a weapon as well? dont see any trump ads there btw

but I use an ad blocker and never click anything remotely right wing

[abqtommy]

9. Politico is wrong. tRUMP lost the vote in 2016. There was nothing then to "propel him to victory"

just as there's nothing now except for the ratfucking...

[vercetti2021]

10. Meanwhile everyone had Ad Blocker lol

So I see none