Video: Rachel Bitecofer, "Long-Time Evil Henchman For the GOP" Rick Wilson on Dem vs. GOP Messaging

[lowkell]

https://bluevirginia.us/2020/07/video-long-time-evil-henchman-for-the-gop-rick-wilson-and-professor-rachel-bitecofer-explain-why-republicans-are-much-better-then-democrats-at-messaging

Quote #3 from Rick Wilson: “These are not sophisticated policy fights on these absentee [voter] chase programs. This is ‘they’re coming to take your guns’, ‘they’re coming to raise your taxes’. [Bitecofer interjects – “...that’s the shit that works…it’s sophistication that kills the Democrats…they go out with these messages that are for people with f’ing graduate degrees“] Someone sent me a Democratic mailer a couple years ago, and it had like 15 points bullet points on it…read our policy plan for clean water…But Rachel, here’s the great thing about it – it’s a mail piece, okay, and it’s got long complicated URLs for each plan printed on a mailer…Are you f’ing kidding me?” My god…so pathetic. And the sad thing is, this rings very true for Democratic communications that I’ve seen over the years…just waaayyy too convoluted, complicated, etc., and often not focused on the most effective things either.