Universal's new theater movies now available on demand

[procon]

Universal's movies currently in theaters will be made available on demand this week


New York(CNN Business)With the coronavirus disrupting the global theater marketplace, Universal Pictures is making some of its current film releases available on demand starting this week, the studio announced Monday.

The Comcast-owned studio and its specialty label Focus Features will make films such as "The Invisible Man," "The Hunt" and "Emma," all of which are currently playing in theaters, available to rent on demand services such as Comcast (CCZ), Sky, Apple (AAPL) and Amazon (AMZN) on Friday. Consumers will be able to rent the films for $19.99 per film for 48 hours.

https://variety.com/2020/film/news/universal-trolls-world-tour-the-hunt-invisible-man-coronavirus-1203535541/


Amazon has Frozen 2, Jumanji, Parasite, 1917 and lots of other current new films. Some are only offered for sale at $20, but more titles are available for rent at various prices, so read the details carefully before buying. Frozen 2 is only $2 to rent so I'm looking forward to watching it.

[exboyfil]

1. $20 for rent

They don't get it. I think they would get more revenue charging $10. I wonder if they could have a different pricing structure by geographic area. Going to the movies are less expensive in is my state. My daughter and I usually see 4-6 movies a year at $6/ticket.