Fox News Ratings Collapse On First Day Of The Democratic National Convention
The ratings for the cable news networks on day one of the Democratic National Convention are out and they reveal much about the nation’s political divisions.
First of all, MSNBC won the night. That may seem like a given, but in reality that was a steep hill to climb for a network that rarely enjoys a single program win. Last night, however, MSNBC not only beat its cable rivals, but also two of the broadcast networks. They came in second only to their sister network, NBC.
More significant is the fact that Fox News, the number one cable news network, saw a steep decline, coming in dead last. For Fox to lose to both MSNBC and CNN is a rare occurrence and gives us a fascinating look into the audience composition of the network
We know that Fox News is the channel of choice for Republicans and conservatives. Their devotion is almost cult-like. In multiple analyses of Fox’s ratings it is apparent that their audience is fiercely loyal. They are not inclined to switch channels, even to watch a GOP debate on another network. Their core audience is stuck on their channel regardless of what else is on.
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