Survey: 42% of US say "no ads" top reason for Streaming Video on Demand

[Yo_Mama_Been_Loggin]

Faced with an unprecedented array of digital media sources, US consumers are taking their entertainment matters into their own hands and piecing together their experiences across multiple services (pay-TV, streaming video, gaming and music) to access their favourite content, according to Deloitte’s 13th edition of the Digital Media Trends survey. The average US consumer now subscribes to three streaming video services, with 43 per cent of consumers subscribing to both streaming and traditional pay-TV services.

This year’s survey noted strong growth in streaming video subscription services (69 per cent) and streaming music services (41 per cent). Pay-TV remained relatively flat with 65 per cent of US households subscribing to the same, and 29 per cent paying for live TV streaming services. High-quality, original content continues to be a dominant factor in streaming video growth, with 57 per cent of current US streaming consumers (and 71 per cent of millennials, ages 22-35) subscribing to streaming video services to access original content.

The survey found that 37 per cent of US millennials binge-watch every week, watching an average of four hours in a single sitting. Consumers also continue to spend more time streaming video from their paid services (46 per cent) versus free video streaming services (29 per cent). Consumers are not only binge-watching in high numbers, they are also streaming movies, with 70 per cent of millennials reporting they stream movies weekly, and 40 per cent doing so daily. Furthermore, social media remains supreme with millennials (54 per cent) in the search for new TV shows.

“With more than 300 over the top video options in the US, coupled with multiple subscriptions and payments to track and justify, consumers may be entering a time of ‘subscription fatigue,’” said Kevin Westcott, vice chairman and US Telecom and Media and Entertainment leader, Deloitte LLP. “As media companies and content owners wrestle with how to retain and grow their subscriber base, they should not only continue to strengthen their content libraries, quality, distribution and value, but also keep a close eye on consumer frustrations, including advertising overload and data privacy concerns.”

https://advanced-television.com/2019/03/20/survey-42-of-us-say-no-ads-top-reason-for-svod/?utm_source=Newsletter&utm_campaign=f32b0a0e56-EMAIL_CAMPAIGN_2019_03_20_04_26&utm_medium=email&utm_term=0_17fb4fdd18-f32b0a0e56-47293277

[Sherman A1]

1. I watch very little TV anymore

the Ads simply have driven me away. I cannot stand the Cable Noise Infotainment which fills airtime between ads for drugs we never knew we needed and I have all but given up on the rest of the major networks. It simply isn't worth the effort to try and wade through the ads in order to get what seems to be 20 seconds of content for 37 hours of advertising.

[WhiskeyWulf]

2. Advertising is excessive & obnoxious.

I can't stand the stupid commercials for NerdWallet on MSNBC. Not cute, not clever, just silly & too long.

[Fullduplexxx]

3. D.u. is turning in to quite the ad dispensary as well

[Revanchist]

5. So spend a few bucks and get a star

You don't even have to pay monthly, a one time donation is good for a year.

[msongs]

4. no tv. youtube with adblock plus. nt

[Volaris]

6. I haven't had cable in like 5 years, and I don't miss it.

If there's something I want to watch, I find it online and watch it on my laptop (one way or another).

[hunter]

7. I'd extend that to no propaganda of any kind.

No advertising, no television "news" and opinion, etc..

Television is a horrible medium for news and opinion. I blame television for Trump. "Traditional" television must die. I won't support it by suffering advertising or paying for cable television.

My wife has never watched much television. We were always much more likely to rent movies than watch anything on cable or broadcast television.

When our kids were small we'd sometimes watch childrens programming on PBS.

I used to watch some television news, but not like my dad, who still watches a lot of cable news. When I was a kid he'd come home from work, pop open a beer, and watch the local CBS news followed by Walter Cronkite. I've never been a daily television news watcher.

We quit cable years ago. I think I said "Enough!" when they raised the monthly rate to $49 for anything worth watching.

Our television plays DVDs and Netflix. That's all it does. When we quit Comcast I made an antenna that picked up all the major networks, and we got even more channels when the switch to digital television was made, but it turned out we didn't bother with it.

I think once you quit traditional television you never go back.

The only television commercials I see are posted here on DU as YouTube videos by people who thought the ads were clever or otherwise worth seeing.

Netflix is $8.99 starting this month and it plays well with our inexpensive DSL internet. We'd have internet whether or not we subscribed to Netflix. I just can't see myself paying much more than that for television. Between Netflix, our local Redbox, DVDs I find in thrift stores, DVDs my wife sometimes purchases, and DVDs we share among friends and family, we never run out of things to watch.

Our kids are adults now, living on their own. Netflix is the only television we talk about. One of our kids is a huge fan of small budget movies and television and set us up with Netflix.

Besides annoying advertising, I think cost is another reason people are abandoning cable television.

[ecstatic]

8. Yeah. I feel guilty though. I hate wasting money,

but I have traditional comcast xfinity x1 dvr, hulu, amazon prime, and I'm piggybacking on someone else's Netflix (in exchange for my Hulu). Most of what I watch on Hulu is also on xfinity (and in some cases, Amazon prime) but I guess I'm too lazy to fast forward through commercials.