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...Can Romney repackage himself as warm and likeable? (LOL!)
The Morning Plum: Can Romney repackage himself as warm and likeable?
By Greg Sargent
The approaching GOP convention is a major opportunity for Mitt Romney to reintroduce himself to the American people — it is the opening act in his final bid to forge some kind of emotional bond with the public that has eluded him so far. The chief strategist for Romney’s opponent — David Axelrod — is a firm believer in the power of narrative to accomplish this goal. What story will the Romney campaign tell America next week and beyond?
The Romney campaign is hard at work on this question, apparently recognizing that the presidential race will hinge on whether Romney can turn around his persistently high negatives. Philip Rucker reports that a team of advertising gurus that has been tapped to spend 12- to 14-hour days figuring out how to make Romney more likeable and accessible to the American people :
What continues to remain striking is that Romney has been running for president for years, and he still hasn’t found the story he needs to tell that will enable enough voters to grasp on positive terms who he is and what he is about.
In this campaign, the Democratic strategy has been all about systematically depriving Romney of every possible way of talking about himself. The attacks on Romney’s equivocations over Romneycare — and its similarity to Obamacare — were designed to make it harder for him to tout his time as governor of Massachusetts. The attacks on Romney’s tax returns and offshore accounts boxed Romney into a place where he continues to conceal, rather than reveal.
- more -
http://www.washingtonpost.com/blogs/plum-line/post/the-morning-plum-can-romney-repackage-himself-as-warm-and-likeable/2012/08/24/b4c6f6ae-edd6-11e1-b0eb-dac6b50187ad_blog.html
By Greg Sargent
The approaching GOP convention is a major opportunity for Mitt Romney to reintroduce himself to the American people — it is the opening act in his final bid to forge some kind of emotional bond with the public that has eluded him so far. The chief strategist for Romney’s opponent — David Axelrod — is a firm believer in the power of narrative to accomplish this goal. What story will the Romney campaign tell America next week and beyond?
The Romney campaign is hard at work on this question, apparently recognizing that the presidential race will hinge on whether Romney can turn around his persistently high negatives. Philip Rucker reports that a team of advertising gurus that has been tapped to spend 12- to 14-hour days figuring out how to make Romney more likeable and accessible to the American people :
Much of the money that Romney raises falls into the hands of the Mad Men, who already have cut spots and laid plans to blanket the airwaves in battleground states throughout the final 10-week sprint....
The creative team is trying to create an emotional bond between a candidate who reveals little emotion and a still-unsure body politic....
Romney hopes that by bringing most of his team to Boston, with four high-quality video production rooms and a massive internal archive of Romney footage, he can find a synergy that eluded earlier campaigns — including his own 2008 bid.
What continues to remain striking is that Romney has been running for president for years, and he still hasn’t found the story he needs to tell that will enable enough voters to grasp on positive terms who he is and what he is about.
In this campaign, the Democratic strategy has been all about systematically depriving Romney of every possible way of talking about himself. The attacks on Romney’s equivocations over Romneycare — and its similarity to Obamacare — were designed to make it harder for him to tout his time as governor of Massachusetts. The attacks on Romney’s tax returns and offshore accounts boxed Romney into a place where he continues to conceal, rather than reveal.
- more -
http://www.washingtonpost.com/blogs/plum-line/post/the-morning-plum-can-romney-repackage-himself-as-warm-and-likeable/2012/08/24/b4c6f6ae-edd6-11e1-b0eb-dac6b50187ad_blog.html
Mitt, face it, you suck.
Romney gives a shout out to the little people
http://www.democraticunderground.com/1002962104
Ann Romney: "You People"
http://www.democraticunderground.com/1002974162
Ann Romney: I have no idea what's in our finances, but I know it's legal, so shut up already
http://www.democraticunderground.com/10021136700
Trust Mitt: Releasing his tax returns would be "damaging" and policy details would be "suicidal"
http://www.democraticunderground.com/10021151118
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