Negative campaigning in the United States can be traced back to lifelong friends, John Adams and Thomas Jefferson. Back in 1776, the dynamic duo combined powers to help claim America's independence, and they had nothing but love and respect for one another. But by 1800, party politics had so distanced the pair that, for the first and last time in U.S. history, a president found himself running against his VP.
Things got ugly fast. Jefferson's camp accused President Adams of having a "hideous hermaphroditical character, which has neither the force and firmness of a man, nor the gentleness and sensibility of a woman." In return, Adams' men called Vice President Jefferson "a mean-spirited, low-lived fellow, the son of a half-breed Indian squaw, sired by a Virginia mulatto father." As the slurs piled on, Adams was labeled a fool, a hypocrite, a criminal, and a tyrant, while Jefferson was branded a weakling, an atheist, a libertine, and a coward. Even Martha Washington succumbed to the propaganda, telling a clergyman that Jefferson was "one of the most detestable of mankind."
Jefferson Hires a Hatchet Man
Back then, presidential candidates didn't actively campaign. In fact, Adams and Jefferson spent much of the election season at their respective homes in Massachusetts and Virginia. But the key difference between the two politicians was that Jefferson hired a hatchet man named James Callendar to do his smearing for him. Adams, on the other hand, considered himself above such tactics. To Jefferson's credit, Callendar proved incredibly effective, convincing many Americans that Adams desperately wanted to attack France. Although the claim was completely untrue, voters bought it, and Jefferson won the election.
http://mentalfloss.com/article/19668/election-1800-birth-negative-campaigning-us
They've been proven effective
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