Rob has been campaigning for over a year, as I recall, and has a much more sophisticated campaign than recent Democrats who ran against Ryan. Here is some explanation from Rob. The link has more from him about what he stands for (he's progressive).
A big shift has taken place in the way people feel about Paul Ryan. Social Security and Medicare are “the third rail” of politics meaning you get shocked if you touch them. This happened to Ryan. While Ryan has gotten 60% support in the past, he is now polling easily in the 40s after our message is heard. Independents prefer me by a 3 to 1 margin. Ryan will move even lower because national Democrats, including President Obama, have taken a strong stand to protect retirement security and our social safety net. The more Democrats focus their fire on Ryan, the more people in the district become aware of his radical agenda. It also doesn’t help that Ryan has presided over one of the most unpopular Congresses in history with 91% disapproval.
The reason Ryan has been able to win is because he hasn’t had a strong Democratic challenger. The First District of Wisconsin was, and is, a seat Democrats can win. This district was previously represented by Democrats including Les Aspin, Clinton’s Defense Secretary, and Peter Barca who is a leading legislator now in state government. The district also supported Obama in 2008 with 52% of the vote. Ryan had opponents before that raised less than $20,000. There is nothing wrong with good people running for office, but against someone like Ryan, it takes a much larger effort than anyone can do on their own. It will take progressives across this country to come together to defeat Ryan. I believe we could have won this election in 2008 against Ryan if we had tried. I am here to make sure we don’t waste that opportunity again.
http://blueamerica.crooksandliars.com/howie-klein/blue-america-welcomes-rob-zerban (includes "Donate" button!)
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