Romney raises another $101 million in July, Rove group buys $25 mil for next month

[WI_DEM]

Mitt Romney's presidential campaign announced that they had raised $101.3 million dollars in July, The Hill reports.

"The fundraising haul, from joint efforts between Team Romney and the Republican National Committee (RNC), marks the second straight month that they have passed the $100 million mark and is likely to intensify concerns among President Obama's reelection team that they will be outpaced by the GOP's fundraising push."

http://politicalwire.com/archives/2012/08/06/romney_announces_another_100_million_month.html

First Read: "Last week, the campaigns, political parties, and outside interest groups spent almost $40 million in TV ads in the presidential contest, according to ad-spending data from SMG Delta. And this week, with the Americans for Prosperity $25 million buy for the next month (which breaks out to some $5 million per week), that number could very well jump up to $45 million or $50 million -- in August. And in just 8-12 battleground states."

"We often struggle to find the words to describe UNBELIEVABLE amounts of money being spent on this presidential race. But close to $50 million in a week is absolutely stunning. It's also unchartered territory. Are there diminishing returns on this advertising? Do ads become less effective? How do you break through the clutter? We just don't know. But here's one thing we do know: At some point, no matter how much more water you put on a towel, it becomes harder to make it wetter. That's why they call it saturation."

http://politicalwire.com/archives/2012/08/06/the_saturation_point.html

President Obama has been spending a lot this summer and now starting next month we're going to see saturation ads by Romney and Rove in the swing states. The question is will Obama be able to keep up?

[rocktivity]

1. Yeah -- from six people. n/t

rocktivity

[bigdarryl]

2. Why the hell is the media always concentrating on what the rethugs raise

I could care less like the President isn't raising money his own

[WI_DEM]

3. because of the potential that he can overwhelm the president

in TV ads in Sept and October. I lived thru the Wisconsin recall and know that huge media advertising for one person (Walker) thru pacs and his own money is effective. The Dems deluded themselves by saying that their 'get out the vote' effort would overwhelm the big money, but except in Madison and Milwaukee, that wasn't the case.