Chipotle Poaches Taco Bell Boss to Be Its New CEO
Fortune / 2-13-18
Help is on the way for Chipotle Mexican Grill. (CMG, +10.05%).
The struggling burrito restaurant chain has poached the top executive at Yum Brands’ (YUM, +0.08%)Taco Bell, Brian Niccol, to be its new chief executive. He will be tasked with getting Chipotle back on track after more than two years of trying to come back from food safety episodes, including an E.Coli outbreak that send customers fleeing. Niccol, who has been CEO of the immensely successful Taco Bell chain since 2015, will replace Chipotle founder Steve Ells on March 5th, the company said on Tuesday.
Investors clearly liked the news: Chipotle shares jump 12% to $280 in after hours trading, but remain well below their $742.23 peak nearly three years ago.
Chipotle’s sales took dramatic dives after the 2015 E.Coli outbreak and other food safety episodes, and the chain, trying to win back customers, resorted to expensive marketing campaigns and incentives that have dented profits. In its most recent quarter, Chipotle’s same-store sales rose a modest 0.9%, showing how hard it is proving to be to get customers to come back after all this time. Chipotle has tried everything from giveaways, to a new loyalty program to new products such as queso dip, but sales remain well below pre-crisis levels for the company.
more: http://fortune.com/2018/02/13/chipotle-ceo-taco-bell/
Yum Brands operates some of the filthiest and worst looking fast food outlets around. Niccol may improve marketing but I guarantee quality and franchise cleanliness will take a nosedive in the race for profit.
Chipotle? Not me.
= new reply since forum marked as read
How to make Shitpotle less desirable...hire a ceo from Taco Hell.
Regulations mean safer food produced which means you're less likely to get e.coli from under prepared food. 
