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pnwmom

(108,990 posts)
Mon Feb 12, 2018, 03:57 PM Feb 2018

Why is Alexa female?

Last edited Mon Feb 12, 2018, 04:33 PM - Edit history (3)

I don't have one, but a visiting family member did. And everyone was calling this round box "she" and "her."

Why did the company not make a male robot? Why did it have to give it any gender at all?

This isn't France. We don't assign genders to objects in English. So why make the exception here? And if we were going to, why don't they sell both Alex's and Alexa's? Or give it a gender neutral name, like Taylor or Morgan?

Someone pointed out that this started with Siri. To western ears, the name Siri doesn't sound female or male, but the designers chose to give it a female voice. Why not a male version?

ON UPDATE: I just found this piece from October:

https://www.fastcompany.com/40476927/youve-got-male-google-finally-realizes-that-voice-assistants-dont-have-to-be-female

You’ve got male: Google finally realizes that voice assistants don’t have to be female

In a world full of aggravations, one of the more subtly frustrating grievances is that every single smart device has a female digital assistant. Apple has Siri, Microsoft’s Cortana is voiced by a woman, and Alexa skews female, too. Google’s Assistant defaults to a woman’s voice as well, but they have just (finally) added a male version. According to Android Police, Google has gifted the robotic voice with the genderless title of “Voice II,” because gender is a construct and anyone or any gender or no gender can order your groceries from Walmart. To switch to the new voice, select settings on your phone Assistant or the Google Home app and then find your preferred voice option in preferences, under “assistant voice.”

Apple added the ability for Siri to use a male voice with the iOS 7 update. To activate, simply go to General Settings, find Siri’s settings, and then tap the option for Voice Gender. Or ask Siri if it’s a man or a woman and it will give you the option to change. Cortana can change, too, if you dig into the settings, and Alexa is available as a male, but currently only for English speakers.

As for why the assistants all default to female, according to two studies recently cited by The Wall Street Journal, men and women prefer a female voice assistant because they believe it’s more welcoming and understanding. It probably helps that they only have to pay them 80 cents for every dollar they pay the male one.

141 replies = new reply since forum marked as read
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Why is Alexa female? (Original Post) pnwmom Feb 2018 OP
Females are supposed to serve you greymattermom Feb 2018 #1
Yup. n/t pnwmom Feb 2018 #2
or, perhaps they have all the answers??? spanone Feb 2018 #24
I thought it was because John Oliver refused to do it. :-D TheBlackAdder Feb 2018 #38
Perhaps because a certain percentage... 3catwoman3 Feb 2018 #3
Siri is gender neutral. NCTraveler Feb 2018 #14
I heard a radio interview of the woman who is the... 3catwoman3 Feb 2018 #21
That is neat. NCTraveler Feb 2018 #25
She's followed me on Twitter for a few years bathroommonkey76 Feb 2018 #50
you can change siri's gender! spanone Feb 2018 #26
I chose to make my Siri a male. Lilyhoney Feb 2018 #81
just guessing NewJeffCT Feb 2018 #4
Oh now you've done it. Why are librarians supposed to be female? Hassin Bin Sober Feb 2018 #113
they certainly don't have to be female NewJeffCT Feb 2018 #119
Can't call in HAL zipplewrath Feb 2018 #5
Please remind me to turn off the oven at 3:45 Leghorn21 Feb 2018 #10
You win! Ohiya Feb 2018 #34
I'd use HAL constantly if it was an option Blue_Adept Feb 2018 #23
We changed ours to "computer" Hassin Bin Sober Feb 2018 #114
I'm sure there are many reasons. NCTraveler Feb 2018 #6
Actually, it's AC/DC, so it could go either way. LastLiberal in PalmSprings Feb 2018 #7
When I was working for an airline I learned that airplane manufacturers The Velveteen Ocelot Feb 2018 #8
On the other hand, as people lose their hearing the higher pitches seem to go first. n/t pnwmom Feb 2018 #12
True, but those frequencies are higher than any female speaking voice. The Velveteen Ocelot Feb 2018 #55
Not true, alas. A couple of elderly relatives weren't able to hear my young daughter's tones. n/t pnwmom Feb 2018 #59
A young childs voice is going to be about an octave higher The Velveteen Ocelot Feb 2018 #71
And "Alex" could also be heard and understood by most people. Plenty of men pnwmom Feb 2018 #83
Since the voice is computer-generated, if there's a demand for a male voice The Velveteen Ocelot Feb 2018 #94
There's always an anecdote, isn't there. FYI, those people are called partially deaf. Or not pilots. Hassin Bin Sober Feb 2018 #118
Samsung's old voice assistant (S-Voice) is also female crazycatlady Feb 2018 #9
You can change Siri BannonsLiver Feb 2018 #13
Because women are never wrong? bluecollar2 Feb 2018 #11
Yes! Lol Dem_4_Life Feb 2018 #116
I recall reading many years ago that the female voice is easier to understand. Binkie The Clown Feb 2018 #15
Possible reasons given Atlantic Magazine article from a year or so back. LanternWaste Feb 2018 #16
And, for a long time, hurricanes. n/t Beartracks Feb 2018 #103
Siri can be set to male or female voices unc70 Feb 2018 #17
female voice cuts through ambient noise better than male voice eShirl Feb 2018 #18
So that she would have the patience Sailor65x1 Feb 2018 #19
That was one funny skit! oasis Feb 2018 #67
This skit always cracks me up!!! Dem_4_Life Feb 2018 #115
That was funny as hell. He and Alexa need their own show. politicaljunkie41910 Feb 2018 #122
ODESSA!!!! Sailor65x1 Feb 2018 #133
Why not female? PatentlyDemocratic Feb 2018 #20
Why not male or female? Why not gender neutral? It's a machine, not a person. n/t pnwmom Feb 2018 #22
What's a gender neutral voice? Blue_Adept Feb 2018 #27
Some of the voices on voice mail are gender neutral. n/t pnwmom Feb 2018 #32
So a robotic voice? Blue_Adept Feb 2018 #37
Why not? It's a robot. n/t pnwmom Feb 2018 #39
No, it's not a robot. It's a purchasing device. Blue_Adept Feb 2018 #44
Then why is the "personable" default not male? Can't males be helpful? pnwmom Feb 2018 #47
Because the default has long proven to be female in this regard Blue_Adept Feb 2018 #52
I agree -- it's been socially embedded. It's part of a pattern that we are all more programmed pnwmom Feb 2018 #64
As well programmed to view the the American accent as servile as well. LanternWaste Feb 2018 #76
There isn't one American accent -- and no, we're not programmed to view "the" pnwmom Feb 2018 #82
As an american, culturally there IS an artifact on accents. Servants, butlers, etc, are typically AtheistCrusader Feb 2018 #137
To people who watch PBS, maybe. nt pnwmom Feb 2018 #138
None of the examples I gave you are on PBS. AtheistCrusader Feb 2018 #139
Who is Jeeves? pnwmom Feb 2018 #140
I was referring to the Ask Jeeves service which was a natural language query assistant. AtheistCrusader Feb 2018 #141
Why does it have an American accent? leftstreet Feb 2018 #29
Why do women's bathrobes have narrow sleeves and men's have wide ones? applegrove Feb 2018 #28
Why do we park on driveways and drive on parkways? writerJT Feb 2018 #40
Ha! That is an oldie but a goodie. applegrove Feb 2018 #45
Why do we cook bacon and bake cookies? FSogol Feb 2018 #78
Is it wetter under water if you stand there in the rain? And is it closer tblue37 Feb 2018 #99
Ships are female Kaleva Feb 2018 #30
You mean that MEN have decided to call them female, for some inexplicable reason. n/t pnwmom Feb 2018 #33
Not inexplicable. LanternWaste Feb 2018 #41
The gadget is named Alexa, not Alex, hence its female gender. LonePirate Feb 2018 #31
Why didn't they name it Alex, which nowadays is both a male and female nickname? n/t pnwmom Feb 2018 #35
after testing various names, the team landed on a word Alexa, that used soft vowels and an "x." LanternWaste Feb 2018 #48
"Alex" and "Alexa" both have a soft vowel (in the unaccented syllable) and an x. n/t pnwmom Feb 2018 #54
Read the article in full. More explanation. Somewhat more complex. LanternWaste Feb 2018 #61
Actually, you can change the wake up word to computer now Orangepeel Feb 2018 #73
I think this was in regards to the early prototypes and designing for that LanternWaste Feb 2018 #74
Being able to call it computer? Thats relatively new Orangepeel Feb 2018 #77
Ours is brand new and her name is computer. Hassin Bin Sober Feb 2018 #117
Finally someone isolates the critical issue of our time. writerJT Feb 2018 #36
Lol John Fante Feb 2018 #60
Don't laugh. It's the new campaign strategy leftstreet Feb 2018 #80
Have you ever heard of a guy named Alexa? underpants Feb 2018 #42
Oh. Is there some reason they had to give it a feminine name? Alex would have been more neutral. n/t pnwmom Feb 2018 #46
I don't think anyone has argued they "had to" give it that name. Only that they chose to. LanternWaste Feb 2018 #72
Idea here - ask Alexa underpants Feb 2018 #43
Because the computer on the Enterprise is female. Iggo Feb 2018 #49
And I believe in SF most male oriented voices for computers have turned evil Blue_Adept Feb 2018 #53
Oh damn! You're right. Iggo Feb 2018 #57
A lot of the reality is that most people don't view female voices as "threatening" when you get down Blue_Adept Feb 2018 #63
That makes sense. Iggo Feb 2018 #65
Majel Barrett-Roddenberry underpants Feb 2018 #68
Why is Alexa creepy? Tommy_Carcetti Feb 2018 #51
The voice I use for Siri is a male Australian. Greybnk48 Feb 2018 #56
I'd heard/read somewhere that synthesized voices with female characteristics... NurseJackie Feb 2018 #58
Probably so it won't sound like mansplaining... MineralMan Feb 2018 #62
Soft, clear female voices appear to be the go to option for narration or information. Blue_true Feb 2018 #66
Very true. Though I'd tale an Idris Elba version of Alexa anytime to provide information. Blue_Adept Feb 2018 #69
The article states that John Fante Feb 2018 #70
You can make Siri male treestar Feb 2018 #75
It's funny since science supposedly says that men don't really hear female voices. MrsCoffee Feb 2018 #79
They have a more pleasant voice. Can you imagine your GPS saying doc03 Feb 2018 #84
I thought it was good for single guys vercetti2021 Feb 2018 #85
I would like a deep sexy male voice for my personal assistant. crazylikafox Feb 2018 #91
I don't know vercetti2021 Feb 2018 #92
"We don't assign genders to objects in English" EX500rider Feb 2018 #86
FWIW cagefreesoylentgreen Feb 2018 #87
Mine is British missingthebigdog Feb 2018 #102
When you want obedient.... ehrnst Feb 2018 #88
Does this thought cross your mind when you speak John Fante Feb 2018 #98
No, it doesn't. I thought that the smilie indicated that I thought ehrnst Feb 2018 #109
My apologies, I thought you were serious. John Fante Feb 2018 #120
Star Trek has influenced so much of our tech in real life. Gidney N Cloyd Feb 2018 #89
Because men are sexist pig men! (Is that the answer you're fishing for? Do I get a cookie?) n/t X_Digger Feb 2018 #90
When I asked Siri if she was a man or a woman, she said "I am Siri". crazylikafox Feb 2018 #93
Well, I figured out how to change the voice gender, but there was no Barry White option. crazylikafox Feb 2018 #95
Alexa says I am female in character Orangepeel Feb 2018 #96
Besides, if they'd used a male voice there'd be 'mansplaining' complaints Bucky Feb 2018 #97
Both of my iPhones, home and work are set to British English GulfCoast66 Feb 2018 #100
Who knows Lotusflower70 Feb 2018 #101
Why not bring back this guy? FuzzyRabbit Feb 2018 #104
Siri is flexible. You can set it to male or female. Stinky The Clown Feb 2018 #105
Because women are smarter and more trustworthy nini Feb 2018 #106
Seeing a couple young children boss their Alexa around, pnwmom Feb 2018 #107
Sometimes a machine is just a machine. AtheistCrusader Feb 2018 #112
A machine is just an "it." It doesn't have a gender unless its marketers give it one. n/t pnwmom Feb 2018 #134
Consider that the Alexa/Hey Google/Siri/Cortana/ad nauseum devices aren't marketed at all. AtheistCrusader Feb 2018 #135
Put Antonio Banderas on one and I'll buy it! lindysalsagal Feb 2018 #108
Sometimes a cigar is just a cigar. trotsky Feb 2018 #110
Because male computers kill you, e.g. HAL Cuthbert Allgood Feb 2018 #111
You're not the 1st to ask this question melm00se Feb 2018 #121
And people say DU doesn't tackle the big issues of today. progressoid Feb 2018 #123
. Hassin Bin Sober Feb 2018 #125
+1 progressoid Feb 2018 #129
Amazon needs to borrow a page from TomTom Revanchist Feb 2018 #124
The first natural language personal assistant lapfog_1 Feb 2018 #126
She has a pleasant voice. There is no need for over-analization. nt Ferrets are Cool Feb 2018 #127
I renamed mine Giskard, in hopes that soon, it will know what I want telepathically. CrispyQ Feb 2018 #128
not R. Daneel? n/t melm00se Feb 2018 #130
I've loved Giskard since the early robot stories. CrispyQ Feb 2018 #132
Hell, everybody knows that "Amazons" are female. As good of logic as any. tonyt53 Feb 2018 #131
Mommy. Sister. Non-threatening. Supportive. Hekate Feb 2018 #136

3catwoman3

(24,032 posts)
3. Perhaps because a certain percentage...
Mon Feb 12, 2018, 04:00 PM
Feb 2018

...of men love being able to order women around?

Why is Siri female?

 

NCTraveler

(30,481 posts)
25. That is neat.
Mon Feb 12, 2018, 04:28 PM
Feb 2018

I wonder if we will find out who the other voices are, or if they are simply digital recreations of her voice.

Lilyhoney

(1,985 posts)
81. I chose to make my Siri a male.
Mon Feb 12, 2018, 05:36 PM
Feb 2018

I don’t really know why I did it. Might be a hint of butler influence. If I’m having an assistant find and do things for me then why not a male like bot?

NewJeffCT

(56,828 posts)
4. just guessing
Mon Feb 12, 2018, 04:00 PM
Feb 2018

Since Siri also defaults to a female voice, I'm guessing amazon and apple have done studies that found female voices are more helpful and comforting, like a computerized librarian?

zipplewrath

(16,646 posts)
5. Can't call in HAL
Mon Feb 12, 2018, 04:01 PM
Feb 2018

It'd scare the crap outta people.

I've always been a bit surprised that you can't name it anything you want. Can you change the voice?

Hassin Bin Sober

(26,335 posts)
114. We changed ours to "computer"
Tue Feb 13, 2018, 01:05 PM
Feb 2018

If you say "computer red alert" you get the Star Trek red alert noise.

It also does self destruct and even "black alert" -- black alert is from the new Discovery series.

 

NCTraveler

(30,481 posts)
6. I'm sure there are many reasons.
Mon Feb 12, 2018, 04:02 PM
Feb 2018

An attempt to give it personality. More human sounding voices seems to be a current trend. A connection between owner and product.

They are adding things into her voice as it updates. You can now give is accents, have it whisper, and change the tone of the voice. I'm sure giving it a male voice is around the corner.

The Velveteen Ocelot

(115,829 posts)
8. When I was working for an airline I learned that airplane manufacturers
Mon Feb 12, 2018, 04:05 PM
Feb 2018

often used female-sounding voices for a lot of their automatic warning systems because the higher pitch is more audible over the ambient rumbling sounds. (There is also a theory that your lizard brain is more likely to pay attention to a voice sounding like your "mom" warning you about something, although this hasn't been substantiated). Maybe Alexa has a female voice because it's easier to separate from background noise.

The Velveteen Ocelot

(115,829 posts)
55. True, but those frequencies are higher than any female speaking voice.
Mon Feb 12, 2018, 04:53 PM
Feb 2018

Anyhow, pilots have to pass hearing tests, so that wouldn’t make any difference as far as airplane warnings are concerned.

The Velveteen Ocelot

(115,829 posts)
71. A young childs voice is going to be about an octave higher
Mon Feb 12, 2018, 04:59 PM
Feb 2018

than an adult woman’s, which typically hovers around middle C. Alexa probably can be heard and understood by most people.

pnwmom

(108,990 posts)
83. And "Alex" could also be heard and understood by most people. Plenty of men
Mon Feb 12, 2018, 05:39 PM
Feb 2018

don't have particularly deep voices.

The Velveteen Ocelot

(115,829 posts)
94. Since the voice is computer-generated, if there's a demand for a male voice
Mon Feb 12, 2018, 07:14 PM
Feb 2018

it would probably be pretty easy to make one available. I'm guessing most people don't care very much - I use my Alexa mostly to play music through Sirius XM; about the only time "she" talks is when giving me weather reports or when giving random questions I ask for fun, like the height of Mt. Kilimanjaro or how many bones are in a cat's tale. If they gave the thing a man's voice I wouldn't care a bit.

crazycatlady

(4,492 posts)
9. Samsung's old voice assistant (S-Voice) is also female
Mon Feb 12, 2018, 04:07 PM
Feb 2018

She's not named like her replacement Bixby (unsure if Bixby is male or female).

But when I ask my phone a question, a female voice answers.

Isn't Siri female too?

Binkie The Clown

(7,911 posts)
15. I recall reading many years ago that the female voice is easier to understand.
Mon Feb 12, 2018, 04:13 PM
Feb 2018

Something to do with enunciation and clarity.

 

LanternWaste

(37,748 posts)
16. Possible reasons given Atlantic Magazine article from a year or so back.
Mon Feb 12, 2018, 04:14 PM
Feb 2018

Possible reasons given Atlantic Magazine article.

https://www.theatlantic.com/technology/archive/2016/03/why-do-so-many-digital-assistants-have-feminine-names/475884/

“It’s much easier to find a female voice that everyone likes than a male voice that everyone likes... It’s a well-established phenomenon that the human brain is developed to like female voices.”

"Or maybe it’s just that people think they understand a female voice better. In 1980, for example, the U.S. Department of Transportation reported that several surveys among airplane pilots indicated a “strong preference” for automated warning systems to have female voices..."


"In another study, published in 2012, people who used an automated phone system found a male voice more “usable,” but not necessarily as “trustworthy” as a female voice..."

"The funny thing is, some of the world’s most powerful and destructive technologies have been given female names, too. Humans have often bestowed deadly weapons with female names—like the Big Bertha howitzer and the Mons Meg cannon.."




Also: Siri doesn’t always default to a female-sounding voice; if you switch Siri’s language to United Kingdom English, for instance, it switches to male

unc70

(6,117 posts)
17. Siri can be set to male or female voices
Mon Feb 12, 2018, 04:15 PM
Feb 2018

It also works in lots of different languages and accents. For example, in English you can select American, British, or Australian accents.

 
20. Why not female?
Mon Feb 12, 2018, 04:23 PM
Feb 2018

If they defaulted to a male voice, we’d probably have a thread complaining “why not a female?”

Blue_Adept

(6,400 posts)
44. No, it's not a robot. It's a purchasing device.
Mon Feb 12, 2018, 04:42 PM
Feb 2018

That's the thing that you're either missing or ignoring/playing around.

The whole point of Alexa is to get you to buy things from Amazon's service.

And a robotic voice would not do that.

The voice as programmed so far, and being updated and adjusted, makes listeners/those engaged with it more likely to buy from it.

It's the difference between dealing with someone personable at a store counter or an asshole at the counter that doesn't want to be there.

A human female voice or a robot voice.

Blue_Adept

(6,400 posts)
52. Because the default has long proven to be female in this regard
Mon Feb 12, 2018, 04:50 PM
Feb 2018

It's pretty much what you see in most stores. It's what you get with most non-robotic voicemail systems that you have to navigate through. I don't have the materials on hand but it's been shown time after time through marketing research and the like. It's not like it's a new thing. It's a thing for a reason.

I do agree that they should offer both - and as noted above I wish they had a HAL option for me - but it's been socially embedded in our consciousness for decades, especially for "SF" stuff like the computer in Star Trek.

pnwmom

(108,990 posts)
64. I agree -- it's been socially embedded. It's part of a pattern that we are all more programmed
Mon Feb 12, 2018, 04:56 PM
Feb 2018

to view the female voice as the server, not the male.

 

LanternWaste

(37,748 posts)
76. As well programmed to view the the American accent as servile as well.
Mon Feb 12, 2018, 05:06 PM
Feb 2018

As well programmed to view the the American accent as servile as well.

pnwmom

(108,990 posts)
82. There isn't one American accent -- and no, we're not programmed to view "the"
Mon Feb 12, 2018, 05:38 PM
Feb 2018

American accent as more servile than the British, New Zealand, or Australian-English accent, etc.

AtheistCrusader

(33,982 posts)
137. As an american, culturally there IS an artifact on accents. Servants, butlers, etc, are typically
Tue Feb 13, 2018, 06:33 PM
Feb 2018

given a European accent. Tony Stark's Jarvis. Batman's Alfred Pennyworth. Clue's Wadsworth. IBM's 'Ask Jeeves'. TV Tropes and Movie Tropes reflect a british accent, to an American, being more refined/knowing/sage, etc.

pnwmom

(108,990 posts)
140. Who is Jeeves?
Tue Feb 13, 2018, 07:00 PM
Feb 2018

Reginald Jeeves, usually referred to as Jeeves, is a fictional character in a series of comedic short stories and novels by English author P. G. Wodehouse. Jeeves is the highly competent valet of a wealthy and idle young Londoner named Bertie Wooster.

Jeeves - Wikipedia
https://en.wikipedia.org/wiki/Jeeves

AtheistCrusader

(33,982 posts)
141. I was referring to the Ask Jeeves service which was a natural language query assistant.
Tue Feb 13, 2018, 07:49 PM
Feb 2018

The persona was a british-accented character that wore a pin-striped butler type suit. That system lost out to google, and is defunct, with whatever is left now being the basis for 'Ask.Com'.

The Mascot for Ask Jeeves was based on that Wodehouse series.

I did incorrectly identify it as IBM's effort. Ask Jeeves was a separate commercial enterprise. IBM's effort is called Watson, which used to have a predictably british accent. (Based on Sherlock's assistant.) Only recently has it been given an American male voice layer for appearances on Jeopardy, etc.

FSogol

(45,524 posts)
78. Why do we cook bacon and bake cookies?
Mon Feb 12, 2018, 05:22 PM
Feb 2018


I always envisioned siri and alexa as my local librarian info desk woman. She's always been extra helpful.

tblue37

(65,483 posts)
99. Is it wetter under water if you stand there in the rain? And is it closer
Tue Feb 13, 2018, 12:00 AM
Feb 2018

to New York than it is by train?

 

LanternWaste

(37,748 posts)
41. Not inexplicable.
Mon Feb 12, 2018, 04:38 PM
Feb 2018

Not inexplicable.

"One prosaic explanation is that the gender of the Latin word for “ship” — Navis — is feminine. But people generally agree on the more romantic notion of the ‘ship as a she’ phenomenon: that it stems from the tradition of boat-owners, typically and historically male, naming their vessels after significant women in their lives — wives, sweethearts, mothers. Similarly, and more broadly, ships were once dedicated to goddesses, and later also to mortal women of national or historic significance, thereby bestowing a benevolent feminine spirit on the vessels that would carry seafarers across treacherous oceans. Figureheads on the prows of ships were often depictions of such female namesakes, denoting the name of the ship for a largely illiterate maritime population. This practice dated from the early 18th century, before which superstition had it that the presence of women aboard sailing vessels — whether in human or representative form — was an omen of bad luck. The practice of naming boats and ships after women continues today, although certainly not exclusively, as does the habit of feminizing our sailing vessels."

(To Rule the Waves: How the British Navy Shaped the Modern World ~ Arthur Herman)

 

LanternWaste

(37,748 posts)
48. after testing various names, the team landed on a word Alexa, that used soft vowels and an "x."
Mon Feb 12, 2018, 04:47 PM
Feb 2018

"The problem was choosing a word that people didn't ordinarily use in everyday life. "Computer" wouldn't cut it. So after testing various names, the team landed on a word Alexa, that used soft vowels and an "x." It sounded fairly unique..."

http://www.businessinsider.com/why-amazon-called-it-alexa-2016-7

(insert "why didn't they choose another word that used soft vowels and ended in a an "x?" for the sake of the inane)

 

LanternWaste

(37,748 posts)
61. Read the article in full. More explanation. Somewhat more complex.
Mon Feb 12, 2018, 04:55 PM
Feb 2018

Read the article in full. More explanation. Somewhat more complex.

But this could be hint: " a word that people didn't ordinarily use in everyday life...."



Although I'm beginning to think you're fishing for a particular answer, as many have been provided to you, yet dismissed with no reason.

If that's the case, why not give us the answer you desire, and we'll respond with that one...?

Orangepeel

(13,933 posts)
73. Actually, you can change the wake up word to computer now
Mon Feb 12, 2018, 05:01 PM
Feb 2018

Some Star Trek fans were delighted. It’s still a female voice, though.

 

LanternWaste

(37,748 posts)
74. I think this was in regards to the early prototypes and designing for that
Mon Feb 12, 2018, 05:04 PM
Feb 2018

I think this was in regards to the early prototypes and designing for that, rather than the mass market at it currently stands.

Orangepeel

(13,933 posts)
77. Being able to call it computer? Thats relatively new
Mon Feb 12, 2018, 05:14 PM
Feb 2018

In the beginning, it was only “Alexa” or “Echo”

Amazon sends “what’s new” emails pretty often

leftstreet

(36,111 posts)
80. Don't laugh. It's the new campaign strategy
Mon Feb 12, 2018, 05:31 PM
Feb 2018

Winning back the % of white female voters who voted for Trump

Hence, the new 'gender war' at every turn

And before someone alerts on my post for "bashing" or whatever, please note I didn't say whether or not it's a good idea

pnwmom

(108,990 posts)
46. Oh. Is there some reason they had to give it a feminine name? Alex would have been more neutral. n/t
Mon Feb 12, 2018, 04:43 PM
Feb 2018
 

LanternWaste

(37,748 posts)
72. I don't think anyone has argued they "had to" give it that name. Only that they chose to.
Mon Feb 12, 2018, 04:59 PM
Feb 2018

I don't think anyone has argued they "had to" give it that name. Only that they chose to.

(and numerous possibilities as to why it was chosen have been pointed out in such a way as to allow even a fifth grader to understand, and allowing anyone to seek out more objective answers if the curiosity is in fact, sincere)

Blue_Adept

(6,400 posts)
53. And I believe in SF most male oriented voices for computers have turned evil
Mon Feb 12, 2018, 04:51 PM
Feb 2018

Less so with female ones.

Damn HAL and Skynet.

Iggo

(47,564 posts)
57. Oh damn! You're right.
Mon Feb 12, 2018, 04:53 PM
Feb 2018

Amazon just saved our ungrateful asses from the robot apocalypse.

Thank you, Alexa.

Blue_Adept

(6,400 posts)
63. A lot of the reality is that most people don't view female voices as "threatening" when you get down
Mon Feb 12, 2018, 04:55 PM
Feb 2018

to it. And when you want to introduce a new technology that you want to expand, you go non-threatening in a big way. So I'm sure skynet has learned that and renamed itself to Alexa.

underpants

(182,870 posts)
68. Majel Barrett-Roddenberry
Mon Feb 12, 2018, 04:57 PM
Feb 2018

Star Trek's iconic computer voice is back for Discovery, and possibly your phone. Star Treks' original series, The Next Generation, Deep Space Nine, and Voyager all have one actor in common: Majel Barrett-Roddenberry (wife of Star Trek creator Gene Roddenberry).

NurseJackie

(42,862 posts)
58. I'd heard/read somewhere that synthesized voices with female characteristics...
Mon Feb 12, 2018, 04:53 PM
Feb 2018

I'd heard/read somewhere that synthesized voices with female characteristics were easier to make sound more natural and less robotic. (It could be for technical reasons, or it could be that when a human hears the softer and higher-pitched computer-generated voice, the mechanical flaws aren't so easily noticed.)

I sincerely doubt it has anything to do with gender roles and female subservience.

Blue_true

(31,261 posts)
66. Soft, clear female voices appear to be the go to option for narration or information.
Mon Feb 12, 2018, 04:56 PM
Feb 2018

Except for war related stuff, when male voices work better.

John Fante

(3,479 posts)
70. The article states that
Mon Feb 12, 2018, 04:58 PM
Feb 2018

men AND women prefer a female voice. Women are generally considered more empathetic, better listeners, and more patient than men. Ideal qualities for a customer service representative, even a synthetic one.

doc03

(35,363 posts)
84. They have a more pleasant voice. Can you imagine your GPS saying
Mon Feb 12, 2018, 06:27 PM
Feb 2018

make a U-turn when possible over and over. How about the self checkout at the store "place item in
bagging area" every time you scan a package. I picture Michelle on Garmin to be a nice young 20 year old lady..
Not a grumpy old man.

vercetti2021

(10,156 posts)
85. I thought it was good for single guys
Mon Feb 12, 2018, 06:32 PM
Feb 2018

I mean it is nice to hear a nice soothing voice you know... even if it isn't really real. Yeah it doesn't have to be female that's a given.

crazylikafox

(2,761 posts)
91. I would like a deep sexy male voice for my personal assistant.
Mon Feb 12, 2018, 07:01 PM
Feb 2018

Why do I get funny looks when I tell that to the sales people in the apple store?

EX500rider

(10,849 posts)
86. "We don't assign genders to objects in English"
Mon Feb 12, 2018, 06:39 PM
Feb 2018

You mean, except for ships, planes, spacecraft, etc?

87. FWIW
Mon Feb 12, 2018, 06:49 PM
Feb 2018

Siri uses a jaunty male Aussie voice on my phone. No particular reason for it other than I like it. I wish I could choose voices for Alexa though.

missingthebigdog

(1,233 posts)
102. Mine is British
Tue Feb 13, 2018, 12:16 AM
Feb 2018

He sounds rather like Russell Brand. I love it when he says, "Shall I shedyoual (schedule) that for you?"

John Fante

(3,479 posts)
98. Does this thought cross your mind when you speak
Mon Feb 12, 2018, 10:58 PM
Feb 2018

to customer service representative who happens to be female?

 

ehrnst

(32,640 posts)
109. No, it doesn't. I thought that the smilie indicated that I thought
Tue Feb 13, 2018, 11:08 AM
Feb 2018

Last edited Tue Feb 13, 2018, 12:32 PM - Edit history (1)

it was ridiculous.

crazylikafox

(2,761 posts)
93. When I asked Siri if she was a man or a woman, she said "I am Siri".
Mon Feb 12, 2018, 07:09 PM
Feb 2018

still waiting for that deep male sexy voice

Bucky

(54,041 posts)
97. Besides, if they'd used a male voice there'd be 'mansplaining' complaints
Mon Feb 12, 2018, 09:36 PM
Feb 2018

Everything a company does is going to get slammed in one direction or another for being unfair. I just think there's this long history of women working in telephone reception jobs. So instinctively they went with a female AI voice. Had they switch then to a male voice people would be complaining that someone who gives you a bottomless well of scientific information and driving directions doesn't have to be a man

GulfCoast66

(11,949 posts)
100. Both of my iPhones, home and work are set to British English
Tue Feb 13, 2018, 12:07 AM
Feb 2018

And have a male voice.

Absolutely no Social Justice reason for it. I just like being different.

Lotusflower70

(3,077 posts)
101. Who knows
Tue Feb 13, 2018, 12:13 AM
Feb 2018

I made my phone GPS a male with a British accent just because I didn't like the voice it came with.

pnwmom

(108,990 posts)
107. Seeing a couple young children boss their Alexa around,
Tue Feb 13, 2018, 01:32 AM
Feb 2018

I suspect it's because most people still like the idea of a Mommy granting their every wish.

AtheistCrusader

(33,982 posts)
135. Consider that the Alexa/Hey Google/Siri/Cortana/ad nauseum devices aren't marketed at all.
Tue Feb 13, 2018, 06:16 PM
Feb 2018

Not in the traditional sense. Amazon doesn't care if it sells a dozen or ten million of them. Amazon isn't in the business of selling Alexa enabled devices. Those devices, including cars, webkits, all that stuff, is just loss leader. They don't care about it.

They want those devices to sell you OTHER stuff, by making the ability to buy things available at the mere effort of your voice, and also to gather marketing data on you.

That's all it is folks. It's an 'it'. It has a friendly female persona because it was found by one or more research bodies to appeal more to a broader audience, and increase the sales of the things the Alexa storefront (think of it as that, and nothing more, a storefront for Amazon) exposes to the consumer.

Edit: Alexa will offer a male persona at some point. To capture more market that Alexa doesn't appeal to, just as Siri has a male persona already.

I did start talking about Cortana and Siri and Hey Google, which are more 'digital assistants' than 'digital storefronts' than Alexa is, but that's just temporary/part of the whole picture. Microsoft has already integrated Cortana with Alexa, shifting the landscape away from Hey Google a bit.

trotsky

(49,533 posts)
110. Sometimes a cigar is just a cigar.
Tue Feb 13, 2018, 11:13 AM
Feb 2018
https://www.cnn.com/2011/10/21/tech/innovation/female-computer-voices/index.html

...The fuss over Siri's sex also raises a larger question: From voice-mail systems to GPS devices to Siri and beyond, why are so many computerized voices female?

One answer may lie in biology. Scientific studies have shown that people generally find women's voices more pleasing than men's.

"It's much easier to find a female voice that everyone likes than a male voice that everyone likes," said Stanford University Professor Clifford Nass, author of "The Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships." "It's a well-established phenomenon that the human brain is developed to like female voices."

Research suggests this preference starts as early as the womb, Nass said. He cites a study in which fetuses were found to react to the sound of their mother's voice but not to other female voices. The fetuses showed no distinct reaction to their father's voice, however.

Cuthbert Allgood

(4,961 posts)
111. Because male computers kill you, e.g. HAL
Tue Feb 13, 2018, 12:01 PM
Feb 2018

Though Alexa does have a HAL response when you tell it to shut the pod bay doors.

melm00se

(4,994 posts)
121. You're not the 1st to ask this question
Tue Feb 13, 2018, 01:31 PM
Feb 2018

per this article on CNN (from 2011):

One answer may lie in biology. Scientific studies have shown that people generally find women's voices more pleasing than men's.

"It's much easier to find a female voice that everyone likes than a male voice that everyone likes," said Stanford University Professor Clifford Nass, author of "The Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships." "It's a well-established phenomenon that the human brain is developed to like female voices."


But this is not the definitive answer.

Wired had an article from 2015 which blamed it on sexism Siri and Cortana Sound Like Ladies Because of Sexism

But that is not the definitive answer either

The WSJ reported that Americans may prefer female voices for their digital assistants but they called for more options.

Dr. MacDorman at IU has his opinion:

the data showed that women and men expressed ​explicit preference for female synthesized voices, which they described as sounding “warmer” than male synthesized voices.


Anyone who thinks that its a simple answer and can be changed with the wave of a wand is...well...naive.

lapfog_1

(29,219 posts)
126. The first natural language personal assistant
Tue Feb 13, 2018, 02:20 PM
Feb 2018

was AskJeeves.com Based on a male British butler metaphor.

Long before Siri or Alexa.

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