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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsWhy is Alexa female?
Last edited Mon Feb 12, 2018, 04:33 PM - Edit history (3)
I don't have one, but a visiting family member did. And everyone was calling this round box "she" and "her."
Why did the company not make a male robot? Why did it have to give it any gender at all?
This isn't France. We don't assign genders to objects in English. So why make the exception here? And if we were going to, why don't they sell both Alex's and Alexa's? Or give it a gender neutral name, like Taylor or Morgan?
Someone pointed out that this started with Siri. To western ears, the name Siri doesn't sound female or male, but the designers chose to give it a female voice. Why not a male version?
ON UPDATE: I just found this piece from October:
https://www.fastcompany.com/40476927/youve-got-male-google-finally-realizes-that-voice-assistants-dont-have-to-be-female
Youve got male: Google finally realizes that voice assistants dont have to be female
In a world full of aggravations, one of the more subtly frustrating grievances is that every single smart device has a female digital assistant. Apple has Siri, Microsofts Cortana is voiced by a woman, and Alexa skews female, too. Googles Assistant defaults to a womans voice as well, but they have just (finally) added a male version. According to Android Police, Google has gifted the robotic voice with the genderless title of Voice II, because gender is a construct and anyone or any gender or no gender can order your groceries from Walmart. To switch to the new voice, select settings on your phone Assistant or the Google Home app and then find your preferred voice option in preferences, under assistant voice.
Apple added the ability for Siri to use a male voice with the iOS 7 update. To activate, simply go to General Settings, find Siris settings, and then tap the option for Voice Gender. Or ask Siri if its a man or a woman and it will give you the option to change. Cortana can change, too, if you dig into the settings, and Alexa is available as a male, but currently only for English speakers.
As for why the assistants all default to female, according to two studies recently cited by The Wall Street Journal, men and women prefer a female voice assistant because they believe its more welcoming and understanding. It probably helps that they only have to pay them 80 cents for every dollar they pay the male one.
greymattermom
(5,754 posts)get up and get your beers, etc.
pnwmom
(108,990 posts)spanone
(135,862 posts)TheBlackAdder
(28,211 posts)3catwoman3
(24,032 posts)...of men love being able to order women around?
Why is Siri female?
NCTraveler
(30,481 posts)It does come set as a female default.
3catwoman3
(24,032 posts)...voice of Siri. Quite interesting.
https://www.huffingtonpost.com/2013/10/04/voice-siri_n_4043134.html
NCTraveler
(30,481 posts)I wonder if we will find out who the other voices are, or if they are simply digital recreations of her voice.
bathroommonkey76
(3,827 posts)Not sure why since I don't own an iProduct.
spanone
(135,862 posts)Lilyhoney
(1,985 posts)I dont really know why I did it. Might be a hint of butler influence. If Im having an assistant find and do things for me then why not a male like bot?
NewJeffCT
(56,828 posts)Since Siri also defaults to a female voice, I'm guessing amazon and apple have done studies that found female voices are more helpful and comforting, like a computerized librarian?
Hassin Bin Sober
(26,335 posts)Librarian porn!!!!!!
NewJeffCT
(56,828 posts)but, 83% of librarians are women.
https://blog.oup.com/2011/06/librarian-census/
zipplewrath
(16,646 posts)It'd scare the crap outta people.
I've always been a bit surprised that you can't name it anything you want. Can you change the voice?
Leghorn21
(13,526 posts)(yikes!)
Blue_Adept
(6,400 posts)Hassin Bin Sober
(26,335 posts)If you say "computer red alert" you get the Star Trek red alert noise.
It also does self destruct and even "black alert" -- black alert is from the new Discovery series.
NCTraveler
(30,481 posts)An attempt to give it personality. More human sounding voices seems to be a current trend. A connection between owner and product.
They are adding things into her voice as it updates. You can now give is accents, have it whisper, and change the tone of the voice. I'm sure giving it a male voice is around the corner.
LastLiberal in PalmSprings
(12,591 posts)The Velveteen Ocelot
(115,829 posts)often used female-sounding voices for a lot of their automatic warning systems because the higher pitch is more audible over the ambient rumbling sounds. (There is also a theory that your lizard brain is more likely to pay attention to a voice sounding like your "mom" warning you about something, although this hasn't been substantiated). Maybe Alexa has a female voice because it's easier to separate from background noise.
pnwmom
(108,990 posts)The Velveteen Ocelot
(115,829 posts)Anyhow, pilots have to pass hearing tests, so that wouldnt make any difference as far as airplane warnings are concerned.
pnwmom
(108,990 posts)The Velveteen Ocelot
(115,829 posts)than an adult womans, which typically hovers around middle C. Alexa probably can be heard and understood by most people.
pnwmom
(108,990 posts)don't have particularly deep voices.
The Velveteen Ocelot
(115,829 posts)it would probably be pretty easy to make one available. I'm guessing most people don't care very much - I use my Alexa mostly to play music through Sirius XM; about the only time "she" talks is when giving me weather reports or when giving random questions I ask for fun, like the height of Mt. Kilimanjaro or how many bones are in a cat's tale. If they gave the thing a man's voice I wouldn't care a bit.
Hassin Bin Sober
(26,335 posts)crazycatlady
(4,492 posts)She's not named like her replacement Bixby (unsure if Bixby is male or female).
But when I ask my phone a question, a female voice answers.
Isn't Siri female too?
BannonsLiver
(16,439 posts)My Siri is an englishman.
bluecollar2
(3,622 posts)Dem_4_Life
(1,765 posts)Great answer!
Binkie The Clown
(7,911 posts)Something to do with enunciation and clarity.
LanternWaste
(37,748 posts)Possible reasons given Atlantic Magazine article.
https://www.theatlantic.com/technology/archive/2016/03/why-do-so-many-digital-assistants-have-feminine-names/475884/
Its much easier to find a female voice that everyone likes than a male voice that everyone likes... Its a well-established phenomenon that the human brain is developed to like female voices.
"Or maybe its just that people think they understand a female voice better. In 1980, for example, the U.S. Department of Transportation reported that several surveys among airplane pilots indicated a strong preference for automated warning systems to have female voices..."
"In another study, published in 2012, people who used an automated phone system found a male voice more usable, but not necessarily as trustworthy as a female voice..."
"The funny thing is, some of the worlds most powerful and destructive technologies have been given female names, too. Humans have often bestowed deadly weapons with female nameslike the Big Bertha howitzer and the Mons Meg cannon.."
Also: Siri doesnt always default to a female-sounding voice; if you switch Siris language to United Kingdom English, for instance, it switches to male
Beartracks
(12,821 posts)unc70
(6,117 posts)It also works in lots of different languages and accents. For example, in English you can select American, British, or Australian accents.
eShirl
(18,503 posts)Sailor65x1
(554 posts)for these users...
oasis
(49,401 posts)Dem_4_Life
(1,765 posts)politicaljunkie41910
(3,335 posts)Sailor65x1
(554 posts)PatentlyDemocratic
(89 posts)If they defaulted to a male voice, wed probably have a thread complaining why not a female?
pnwmom
(108,990 posts)Blue_Adept
(6,400 posts)Any examples?
pnwmom
(108,990 posts)Blue_Adept
(6,400 posts)pnwmom
(108,990 posts)Blue_Adept
(6,400 posts)That's the thing that you're either missing or ignoring/playing around.
The whole point of Alexa is to get you to buy things from Amazon's service.
And a robotic voice would not do that.
The voice as programmed so far, and being updated and adjusted, makes listeners/those engaged with it more likely to buy from it.
It's the difference between dealing with someone personable at a store counter or an asshole at the counter that doesn't want to be there.
A human female voice or a robot voice.
pnwmom
(108,990 posts)Blue_Adept
(6,400 posts)It's pretty much what you see in most stores. It's what you get with most non-robotic voicemail systems that you have to navigate through. I don't have the materials on hand but it's been shown time after time through marketing research and the like. It's not like it's a new thing. It's a thing for a reason.
I do agree that they should offer both - and as noted above I wish they had a HAL option for me - but it's been socially embedded in our consciousness for decades, especially for "SF" stuff like the computer in Star Trek.
pnwmom
(108,990 posts)to view the female voice as the server, not the male.
LanternWaste
(37,748 posts)As well programmed to view the the American accent as servile as well.
pnwmom
(108,990 posts)American accent as more servile than the British, New Zealand, or Australian-English accent, etc.
AtheistCrusader
(33,982 posts)given a European accent. Tony Stark's Jarvis. Batman's Alfred Pennyworth. Clue's Wadsworth. IBM's 'Ask Jeeves'. TV Tropes and Movie Tropes reflect a british accent, to an American, being more refined/knowing/sage, etc.
pnwmom
(108,990 posts)AtheistCrusader
(33,982 posts)pnwmom
(108,990 posts)Reginald Jeeves, usually referred to as Jeeves, is a fictional character in a series of comedic short stories and novels by English author P. G. Wodehouse. Jeeves is the highly competent valet of a wealthy and idle young Londoner named Bertie Wooster.
Jeeves - Wikipedia
https://en.wikipedia.org/wiki/Jeeves
AtheistCrusader
(33,982 posts)The persona was a british-accented character that wore a pin-striped butler type suit. That system lost out to google, and is defunct, with whatever is left now being the basis for 'Ask.Com'.
The Mascot for Ask Jeeves was based on that Wodehouse series.
I did incorrectly identify it as IBM's effort. Ask Jeeves was a separate commercial enterprise. IBM's effort is called Watson, which used to have a predictably british accent. (Based on Sherlock's assistant.) Only recently has it been given an American male voice layer for appearances on Jeopardy, etc.
leftstreet
(36,111 posts)applegrove
(118,767 posts)writerJT
(190 posts)applegrove
(118,767 posts)FSogol
(45,524 posts)I always envisioned siri and alexa as my local librarian info desk woman. She's always been extra helpful.
tblue37
(65,483 posts)to New York than it is by train?
Kaleva
(36,333 posts)Warships are often named after men but are generically all female.
pnwmom
(108,990 posts)LanternWaste
(37,748 posts)Not inexplicable.
"One prosaic explanation is that the gender of the Latin word for ship Navis is feminine. But people generally agree on the more romantic notion of the ship as a she phenomenon: that it stems from the tradition of boat-owners, typically and historically male, naming their vessels after significant women in their lives wives, sweethearts, mothers. Similarly, and more broadly, ships were once dedicated to goddesses, and later also to mortal women of national or historic significance, thereby bestowing a benevolent feminine spirit on the vessels that would carry seafarers across treacherous oceans. Figureheads on the prows of ships were often depictions of such female namesakes, denoting the name of the ship for a largely illiterate maritime population. This practice dated from the early 18th century, before which superstition had it that the presence of women aboard sailing vessels whether in human or representative form was an omen of bad luck. The practice of naming boats and ships after women continues today, although certainly not exclusively, as does the habit of feminizing our sailing vessels."
(To Rule the Waves: How the British Navy Shaped the Modern World ~ Arthur Herman)
LonePirate
(13,431 posts)pnwmom
(108,990 posts)LanternWaste
(37,748 posts)"The problem was choosing a word that people didn't ordinarily use in everyday life. "Computer" wouldn't cut it. So after testing various names, the team landed on a word Alexa, that used soft vowels and an "x." It sounded fairly unique..."
http://www.businessinsider.com/why-amazon-called-it-alexa-2016-7
(insert "why didn't they choose another word that used soft vowels and ended in a an "x?" for the sake of the inane)
pnwmom
(108,990 posts)LanternWaste
(37,748 posts)Read the article in full. More explanation. Somewhat more complex.
But this could be hint: " a word that people didn't ordinarily use in everyday life...."
Although I'm beginning to think you're fishing for a particular answer, as many have been provided to you, yet dismissed with no reason.
If that's the case, why not give us the answer you desire, and we'll respond with that one...?
Orangepeel
(13,933 posts)Some Star Trek fans were delighted. Its still a female voice, though.
LanternWaste
(37,748 posts)I think this was in regards to the early prototypes and designing for that, rather than the mass market at it currently stands.
Orangepeel
(13,933 posts)In the beginning, it was only Alexa or Echo
Amazon sends whats new emails pretty often
Hassin Bin Sober
(26,335 posts)writerJT
(190 posts)leftstreet
(36,111 posts)Winning back the % of white female voters who voted for Trump
Hence, the new 'gender war' at every turn
And before someone alerts on my post for "bashing" or whatever, please note I didn't say whether or not it's a good idea
underpants
(182,870 posts)Well, have you?
pnwmom
(108,990 posts)LanternWaste
(37,748 posts)I don't think anyone has argued they "had to" give it that name. Only that they chose to.
(and numerous possibilities as to why it was chosen have been pointed out in such a way as to allow even a fifth grader to understand, and allowing anyone to seek out more objective answers if the curiosity is in fact, sincere)
underpants
(182,870 posts)Iggo
(47,564 posts)It didn't start with Siri.
Blue_Adept
(6,400 posts)Less so with female ones.
Damn HAL and Skynet.
Iggo
(47,564 posts)Amazon just saved our ungrateful asses from the robot apocalypse.
Thank you, Alexa.
Blue_Adept
(6,400 posts)to it. And when you want to introduce a new technology that you want to expand, you go non-threatening in a big way. So I'm sure skynet has learned that and renamed itself to Alexa.
Iggo
(47,564 posts)underpants
(182,870 posts)Star Trek's iconic computer voice is back for Discovery, and possibly your phone. Star Treks' original series, The Next Generation, Deep Space Nine, and Voyager all have one actor in common: Majel Barrett-Roddenberry (wife of Star Trek creator Gene Roddenberry).
Tommy_Carcetti
(43,191 posts)Seriously, all those voice automated robots give me the skeeves.
Greybnk48
(10,172 posts)I call him Siri_Hugh Jackman.
NurseJackie
(42,862 posts)I'd heard/read somewhere that synthesized voices with female characteristics were easier to make sound more natural and less robotic. (It could be for technical reasons, or it could be that when a human hears the softer and higher-pitched computer-generated voice, the mechanical flaws aren't so easily noticed.)
I sincerely doubt it has anything to do with gender roles and female subservience.
MineralMan
(146,325 posts)That's my guess.
Blue_true
(31,261 posts)Except for war related stuff, when male voices work better.
Blue_Adept
(6,400 posts)John Fante
(3,479 posts)men AND women prefer a female voice. Women are generally considered more empathetic, better listeners, and more patient than men. Ideal qualities for a customer service representative, even a synthetic one.
treestar
(82,383 posts)Male or female and with an American or British accent.
MrsCoffee
(5,803 posts)doc03
(35,363 posts)make a U-turn when possible over and over. How about the self checkout at the store "place item in
bagging area" every time you scan a package. I picture Michelle on Garmin to be a nice young 20 year old lady..
Not a grumpy old man.
vercetti2021
(10,156 posts)I mean it is nice to hear a nice soothing voice you know... even if it isn't really real. Yeah it doesn't have to be female that's a given.
crazylikafox
(2,761 posts)Why do I get funny looks when I tell that to the sales people in the apple store?
vercetti2021
(10,156 posts)I guess since they don't carry that, it's just odd to them.
EX500rider
(10,849 posts)You mean, except for ships, planes, spacecraft, etc?
cagefreesoylentgreen
(838 posts)Siri uses a jaunty male Aussie voice on my phone. No particular reason for it other than I like it. I wish I could choose voices for Alexa though.
missingthebigdog
(1,233 posts)He sounds rather like Russell Brand. I love it when he says, "Shall I shedyoual (schedule) that for you?"
ehrnst
(32,640 posts)make it female.
John Fante
(3,479 posts)to customer service representative who happens to be female?
ehrnst
(32,640 posts)Last edited Tue Feb 13, 2018, 12:32 PM - Edit history (1)
it was ridiculous.
John Fante
(3,479 posts)Gidney N Cloyd
(19,846 posts)X_Digger
(18,585 posts)crazylikafox
(2,761 posts)still waiting for that deep male sexy voice
crazylikafox
(2,761 posts)Orangepeel
(13,933 posts)She also says Im afraid I cant change my voice
Bucky
(54,041 posts)Everything a company does is going to get slammed in one direction or another for being unfair. I just think there's this long history of women working in telephone reception jobs. So instinctively they went with a female AI voice. Had they switch then to a male voice people would be complaining that someone who gives you a bottomless well of scientific information and driving directions doesn't have to be a man
GulfCoast66
(11,949 posts)And have a male voice.
Absolutely no Social Justice reason for it. I just like being different.
Lotusflower70
(3,077 posts)I made my phone GPS a male with a British accent just because I didn't like the voice it came with.
FuzzyRabbit
(1,969 posts)Stinky The Clown
(67,818 posts)nini
(16,672 posts)pnwmom
(108,990 posts)I suspect it's because most people still like the idea of a Mommy granting their every wish.
AtheistCrusader
(33,982 posts)pnwmom
(108,990 posts)AtheistCrusader
(33,982 posts)Not in the traditional sense. Amazon doesn't care if it sells a dozen or ten million of them. Amazon isn't in the business of selling Alexa enabled devices. Those devices, including cars, webkits, all that stuff, is just loss leader. They don't care about it.
They want those devices to sell you OTHER stuff, by making the ability to buy things available at the mere effort of your voice, and also to gather marketing data on you.
That's all it is folks. It's an 'it'. It has a friendly female persona because it was found by one or more research bodies to appeal more to a broader audience, and increase the sales of the things the Alexa storefront (think of it as that, and nothing more, a storefront for Amazon) exposes to the consumer.
Edit: Alexa will offer a male persona at some point. To capture more market that Alexa doesn't appeal to, just as Siri has a male persona already.
I did start talking about Cortana and Siri and Hey Google, which are more 'digital assistants' than 'digital storefronts' than Alexa is, but that's just temporary/part of the whole picture. Microsoft has already integrated Cortana with Alexa, shifting the landscape away from Hey Google a bit.
lindysalsagal
(20,726 posts)trotsky
(49,533 posts)One answer may lie in biology. Scientific studies have shown that people generally find women's voices more pleasing than men's.
"It's much easier to find a female voice that everyone likes than a male voice that everyone likes," said Stanford University Professor Clifford Nass, author of "The Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships." "It's a well-established phenomenon that the human brain is developed to like female voices."
Research suggests this preference starts as early as the womb, Nass said. He cites a study in which fetuses were found to react to the sound of their mother's voice but not to other female voices. The fetuses showed no distinct reaction to their father's voice, however.
Cuthbert Allgood
(4,961 posts)Though Alexa does have a HAL response when you tell it to shut the pod bay doors.
melm00se
(4,994 posts)per this article on CNN (from 2011):
"It's much easier to find a female voice that everyone likes than a male voice that everyone likes," said Stanford University Professor Clifford Nass, author of "The Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships." "It's a well-established phenomenon that the human brain is developed to like female voices."
But this is not the definitive answer.
Wired had an article from 2015 which blamed it on sexism Siri and Cortana Sound Like Ladies Because of Sexism
But that is not the definitive answer either
The WSJ reported that Americans may prefer female voices for their digital assistants but they called for more options.
Dr. MacDorman at IU has his opinion:
Anyone who thinks that its a simple answer and can be changed with the wave of a wand is...well...naive.
progressoid
(49,996 posts)Hassin Bin Sober
(26,335 posts)progressoid
(49,996 posts)Revanchist
(1,375 posts)lapfog_1
(29,219 posts)was AskJeeves.com Based on a male British butler metaphor.
Long before Siri or Alexa.
Ferrets are Cool
(21,109 posts)CrispyQ
(36,502 posts)melm00se
(4,994 posts)CrispyQ
(36,502 posts)tonyt53
(5,737 posts)Hekate
(90,779 posts)Why else?